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Expert hints: 7 ways to avoid HIPAA violations via social media

Expert hints: 7 ways to avoid HIPAA violations via social media | Healthcare Communications News | Scoop.it
These days, social media is king. Everything has become shareable and information can be passed along with just a click of a post or tweet button. But what happens if someone posts their negative fe

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HIPAA violations are just as likely -- if not more so -- to be innocent mistakes, so training on avoiding social media HIPAA slip-ups is critical.

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annezieger's curator insight, August 4, 2015 8:38 AM

HIPAA violations are just as likely -- if not more so -- to be innocent mistakes, so training on avoiding social media HIPAA slip-ups is critical.

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Ep 67: Dr. Katherine Toubian, DDS shares her Marketing Secrets (Part 2)

What you need 2 really grow your biz- Gr8 advice! http://t.co/gMGxdcfmYo #marketing #business #strategy #sales #contentmarketing
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Great to hear from a dental practice that's walking the walk!

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5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare

5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare | Healthcare Communications News | Scoop.it
What makes Mayo Clinic dominate social media in healthcare? Here are 5 reasons why.
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The Mayo has been a leader in healthcare social media marketing for more than a decade. Theirs is a must-read story if you want to get fired up about the possibilities for your organization!

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Logos and Your Brand | HealthWorks Collective

Logos and Your Brand | HealthWorks Collective | Healthcare Communications News | Scoop.it
When crafting your logo, there are three tips to creating ubiquity, longevity and that Wow Factor that will place your name on the world’s lips.
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If you're not the artistic type, it's easy to feel overwhelmed by basic design issues like creating a logo. This article is a big help...

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What Are Great Topics That Your CEO Can Blog About? - YouTube

One of the most effective ways to spend your marketing budget is creating compelling content. When your blog talks about what you know, not what you sell, it...
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Sometimes a 10-minute talk with a passionate CEO can yield enough ideas to yield months of blog topics, contributed articles, white paper topics or even a social media campaign them. Use that spark!

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Physican Reputation Management Best Practices - May 21 2014

Kathi Browne talks about what is most important in reputation management and how you can turn the worst reviews into great opportunities. She and others also...
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Physicians often feel paralyzed when they get bad reviews on community websites. Here's some sensible advice on how practices can cope with such issues successfully, and even turn negative comments into marketing opportunities.

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How to Create Great Content for Healthcare & Highly Regulated Industries

How to Create Great Content for Healthcare & Highly Regulated Industries | Healthcare Communications News | Scoop.it
If you’re using regulation as an excuse for creating wimpy content, healthcare marketing expert Chris Seper wants to call you out. In a recent Tweet, Seper said, “Regulations are used by bad mark…

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Agency Releases Newsletter on Role of Creative in Healthcare Marketing - PR Web (press release)

Agency Releases Newsletter on Role of Creative in Healthcare Marketing - PR Web (press release) | Healthcare Communications News | Scoop.it
Troy, NY (PRWEB) October 30, 2014 -- Smith & Jones Publishes Report on Creative Solutions to Common Healthcare Marketing Mistakes
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Maximizing The Latest Metrics In Modern Healthcare Marketing - DigitalJournal.com

NEW YORK, Nov. 3, 2014--(PR Newswire)--
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Healthcare Marketing Matters: Where should a hospital start the social media effort?

Healthcare Marketing Matters: Where should a hospital start the social media effort? | Healthcare Communications News | Scoop.it
I say start from the easiest and move progressively forward into more sophisticated social media platforms.  It would be easy to bite off more than one can chew in social media. After all, with the availability of more than you can imagine social media outlets, an organization could pick too many the first time out and fail at all of them.
The most important point, and I really cannot emphasis this enough, is that social media is not a mechanism for being a billboard for hospital programs and services. Social media is a platform and medium to engage the healthcare consumer in order to create a meaningful engagement dialogue. A dialogue that is transparent, meets the healthcare or patients needs, provides meaningful information and enhances the experience with the hospital or health system.
But let’s start about what not to do. That can actually be more important than doing.
Read more: http://healthcaremarketingmatters.blogspot.in/2014/03/where-should-hospital-start-social.html

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Caveats for Marketing Your Medical Practice Online | Physicians Practice

Caveats for Marketing Your Medical Practice Online | Physicians Practice | Healthcare Communications News | Scoop.it
Web-based marketing can hurt your practice's ability to attract and retain patients if it doesn't maintain a high standard.

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Marketing your practice online is worth the time and trouble it takes -- but only if you think it through.

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How Doctors (or Anyone) Can Craft a More Persuasive Message

How Doctors (or Anyone) Can Craft a More Persuasive Message | Healthcare Communications News | Scoop.it
It takes expertise, trustworthiness, and finding common ground.
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It's also easier to persuade if your writing is simple, direct and gets to the point without a lot of throat-clearing.

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Why Smart Companies are Snapping Up Journalists for Content Marketing - InsideCXM

Why Smart Companies are Snapping Up Journalists for Content Marketing - InsideCXM | Healthcare Communications News | Scoop.it
With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on the skills required for creating quality content.
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Want to create marketing content people actually want to read -- and tells your story in an effective way?  Try hiring a journalist!

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Medical Social Media: Using it to Your Advantage

Medical Social Media: Using it to Your Advantage | Healthcare Communications News | Scoop.it
Healthcare marketing demands medical social media. Not sure how to start? Click to read more!
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At first it may seem intimidating, but stick your toe in the water and you'll see how natural social media can be for your facility or practice!

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Community Health Program: The Successful Business Systems Pastor Dan Stauffer Has Created To Reac...

communityhealthprogram #communitywellness #chpds #relationshipmarketing #relationshipmarketingtips #healthcaremarketing #healthcaremarketingstrategy #danielstauffer...
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Building a wellness brand in your community is increasingly important these days, and is easier than ever using mobile health channels.

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Medical Tourism Marketing Firms- Measuring the ROI of Your Medical Tourism Marketing Efforts - YouTube

http://www.healthcaremarketingjournal.com Medical Tourism marketing is not a game for the old style brick and mortar marketing firms who are finding their me...

Via Francesco Canzoniere
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Most U.S. healthcare organizations would kill to have flourishing outposts in prosperous foreign countries, but it's a very tricky game. In this video, Rodgers Bestgen talks about how to develop inbound marketing programs for medical tourism.

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Publicis Health Media Chief On Why Health Is The Next Big Thing

Publicis Health Media Chief On Why Health Is The Next Big Thing | Healthcare Communications News | Scoop.it

RT @IvyCohen: Publicis Health Media Chief On Why Health Is The Next Big Thing - http://t.co/Jvo6lfKhzY @MattMcNally4 @PHM_Moments #media #h…

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What's News in Healthcare Social Media - Mar 5 2014

Every Wednesday at 8am PST, +Kathi Browne and +Todd Hartley cover the week's social media news and apply it to healthcare commuications and marketing. If you...
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15 Influential ePatients and Patient Advocates to Follow - HIT Consultant

15 Influential ePatients and Patient Advocates to Follow - HIT Consultant | Healthcare Communications News | Scoop.it
Whether its public speaking, blogging, or tweeting, these empowered ePatient & patient advocates are changing the way we think about our role in healthcare.
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