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Rescooped by Emmanuel Richon from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical | Healthcare | Scoop.it
New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ...
MarketWatch
RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc.

Via Thomas Faltin, eMedToday, Lionel Reichardt / le Pharmageek
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Rescooped by Emmanuel Richon from Digital Health
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Therapists are turning to the web to help revolutionize mental health treatments

Therapists are turning to the web to help revolutionize mental health treatments | Healthcare | Scoop.it

We all know how effective the talking cure can be, but for many people, carving the time out of their schedule to meet a psychotherapist can be impossible, not to mention daunting. Services like Pretty Padded Room have sprung up to provide a solution to these problems, offering secure video chats with mental health professionals as an on-demand service. In a report by NPR, a 24-year-old entrepreneur reveals that, rather than the confrontational setting we imagine, a spot of online therapy is more akin to "Skyping with a friend."


Via Marc Phippen
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Online Therapist's curator insight, May 6, 2015 1:59 PM
Learn more about Online Mindfulness Therapy for the treatment of Anxiety and Depression: http://www.counselingtherapyonline.com.Visit my YouTube Channel: https://www.youtube.com/user/pdmstrong.
Rescooped by Emmanuel Richon from Digital Health - la santé à l'ère du digital
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Tech Talks Central | What is Digital Health?

Tech Talks Central | What is Digital Health? | Healthcare | Scoop.it

Via Julien Aime
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Rescooped by Emmanuel Richon from Public Relations & Social Marketing Insight
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B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | Healthcare | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.

 

Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

 

...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 2014 11:55 PM

Influencers need useful content.

Rescooped by Emmanuel Richon from Digital Health
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11 startups to be showcased in The Hive at TEDMED 2014

11 startups to be showcased in The Hive at TEDMED 2014 | Healthcare | Scoop.it
We’re announcing another 11 startups to be showcased in The Hive at TEDMED 2014, this September 10-12 in Washington, DC, and San Francisco, CA. These pioneers in medicine and health include innovators in health communications, clinical trials, connected devices, and crowdfunding, and join … Continue reading →

Via Marc Phippen
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Rescooped by Emmanuel Richon from Digital Health - la santé à l'ère du digital
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Les objets connectés représenteront 44 000 milliards de données en 2020 #hcsmeufr

Les objets connectés représenteront 44 000 milliards de données en 2020 #hcsmeufr | Healthcare | Scoop.it
Dans un rapport commandé par EMC, IDC table sur un véritable raz-de-marée des objets connectés. Ce succès annoncé entraînera une véritable explosion du volume de données, qu'il faudra apprendre à gérer !

Via Bruno Pineda, IHEALTHLABS EUROPE, Ludovic LE MOAN, Julien Aime
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M-Christine Lanne's curator insight, April 16, 2014 2:15 AM

Tous ces objets connectés seront peu ou prou consommateurs d'énergie ! Ca ne va pas arranger le bilan énergétique du web...mais quelle source de créativité !

Déjà, on compterait actuellement 200 milliards d’appareils connectés dont 14 millions (7%) envoient et reçoivent des données via Internet. Et ce parc représente 2% des données numériques mondiales.

D'ici 2020, le nombre d’objets connectés atteindra 32 milliards d’unités et représentera 10% du volume total de données générées, prévoit le cabinet IDC.
Vigisys's curator insight, May 1, 2014 4:57 AM

Il faudra aussi apprendre à jeter des données... Evidemment cela ne plait pas à ceux qui aiment bien faire des petits calculs de prévision comportementale, mais encore un peu de liberté individuelle est en jeu avec cette nouvelle révolution qui approche ! 

Rescooped by Emmanuel Richon from Content Marketing & Content Strategy
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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Healthcare | Scoop.it
The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. But how can the average marketer take advantage of these new possibilities, achieving new levels of personalization and relevance in their own marketing campaigns?

Via Stefano Principato
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