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How to Prevent Zika Virus: 8 Safety Tips to Protection

How to Prevent Zika Virus: 8 Safety Tips to Protection | Health | Scoop.it
How to prevent Zika virus in this moment of crisis? Here are eight measures you can start taking for instant action and absolute protection. Take care!
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Cinnamon - Spice That Keeps Your Healthy

Cinnamon - Spice That Keeps Your Healthy | Health | Scoop.it
Experimentally is proven that cinnamon lowers blood fats and bad cholesterol, and that it has a fungicidal effect by destroying fungi and preventing their growth.
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Quite simply, 4 Easy Breathing Exercises for Stress Relief

Quite simply, 4 Easy Breathing Exercises for Stress Relief | Health | Scoop.it
Breathing opens a gate to silent space within each of us. Here are four easy exercises for stress relief on natural way!
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How to Deal with Panic Attacks?

How to Deal with Panic Attacks? | Health | Scoop.it
Panic attacks and anxiety, although similar, but are different in some aspects. It’s because of th...
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5 Tips to Overcome Awkward Social Situations

5 Tips to Overcome Awkward Social Situations | Health | Scoop.it
Feeling socially awkward is something that everyone goes through once in a while. For some, this...
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New online mental health program for gay youth launched

New online mental health program for gay youth launched | Health | Scoop.it

A mental health program specifically designed for same-sex attracted youth has been developed and is now being trialled online.

 

Out & Online has been funded by beyondblue and was put together by a team of researchers from Swinburne University of Technology, Federation University Australia and Deakin University after consultation with mental health experts and same-sex attracted youth.

 

It's hoped that having the resources online will assist young adults, particularly from rural or isolated areas, get the help they need.


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Johns Hopkins Psychiatrist: Transgender is ‘Mental Disorder;' Sex Change ‘Biologically Impossible’

Johns Hopkins Psychiatrist: Transgender is ‘Mental Disorder;' Sex Change ‘Biologically Impossible’ | Health | Scoop.it
Dr. Paul R. McHugh, the former psychiatrist-in-chief for Johns Hopkins Hospital and its current Distinguished Service Professor of Psychiatry, said that transgenderism is a “mental disorder” that meri

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Skincare: Guide to Having Healthy Skin

Skincare: Guide to Having Healthy Skin | Health | Scoop.it
Our skin is the largest organ in our body. It goes without saying that it's important to keep it l...
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How to Use Social Media Marketing for Doctors

How to Use Social Media Marketing for Doctors | Health | Scoop.it

 

There’s a good chance that you’re only using social media because you feel like you should.

You know everyone else is using it and you’ve been told that it works. So you’re just going through the motions. You’re sending out a few updates per day and expecting that to be enough to accelerate your practice.

But… nothing’s happening.

Here’s why, and what you should do about it.

 

Why You Need to Manage Your Social Media Expectations

Television, billboards, and radio ads don’t directly drive increased sales (correlation doesn’t equal causation). It’s tough to measure. And you’re primarily goal is usually to improve brand awareness, not maximize your Return on Investment (ROI).

Social media is no different. Research giant Forrester recently analyzed 77,000 consumer orders to figure out which online marketing channels were responsible for the most buyers (not just traffic).

Their findings? Social tactics were not meaningful sales drivers, accounting for less than 1% of sales.

So if you’re not supposed to use social media to drive sales. How are you supposed to use it? Two ways:

1. Raises Awareness to Get Patients: Capturing your audience’s attention is huge. If you’re able to get noticed, you’re doing something right. When people care about what you have to say, they’ll listen. They’ll also be more likely to trust you with their health. And they might even start referring you to friends and family.

2. Build Trust to Retain Patients:  Continued communication with your audience (when you aren’t face to face with them) over the course of months or years will foster trust (a lot of it). By consistently providing helpful and useful information to your audience, they will develop a need awareness – and come to you to fulfill it.

Growing fans, followers, patients, and potential patients through social media takes time. It doesn’t happen overnight (so don’t expect it to).

But if you are doing things right, social media will work for you.

You’ll raise awareness, build a solid reputation, get more people to like you, and increase the lifetime value of your patients.

You will constantly be in their ear and the chances of them referring you, or coming to you with questions or concerns rises dramatically. The connection between these things and social media is difficult to track directly, but it does exist.

 

Why Social Media Marketing for Doctors is Different

Having good social engagement will build trust with your audience over time. This translates into accruing new patients and increasing the lifetime retention rate of old and new patients.

However “engagement” doesn’t just mean sending out 20 tweets/updates/posts per day. It’s about committing to quality, consistent, and unique communication with your desired audience.

The problem is that there are more advertisements and people out there doing the same things as you than ever before – more people competing for the attention of the same audience. Capturing your audience’s attention (instead of fading into the background) has never been more challenging.

The key to social media success is to define your goals and objectives ahead of time, with the big picture in mind. That way the small tactical decisions (like WHAT and WHEN to tweet) take care of themselves.

Here are 3 ways to use social media to build your practice.

Strategy #1. Increase Local Awareness: In a world where patients can “shop around”, increasing awareness in your local market becomes vital. The best, most profitable patients (i.e. the ones who are loyal to you for generations) aren’t stuck with networks or practices they don’t like. They have the ability, and the willingness, to proactively research their options and look for the best “fit” (no matter how it’s defined).

Strategy #2. Increase Credibility & Trust: The “missing link” between strangers and loyal patients is typically trust. And the catch-22 is that you can’t build it a day or a week. But you can undermine your credibility by having a poorly designed user experience online or little-to-no online reviews.

Strategy #3. Increase the Lifetime Value of Each Patient: One of the basics of marketing says that it’s easier and more profitable to hang on to your existing customers (or patients) than to try and acquire new ones. If that’s the case… then why don’t more companies (and practices) do everything they can to make customers (or patients) happier? That means providing better communication before, during and after. That means providing a better waiting room experience. And that means going the “extra mile” when long-term patients need your support.

If you want people to notice and trust you, then you need to figure out how to make yourself valuable to them. Many times that starts with the information you put out, and the small online interactions you have through social media.

Hopefully the takeaway is that your current strategies are working (even if you aren’t feeling the immediate effects). Don’t give up – your efforts will pay off in time.

But if your approach (or lack thereof) is truly suffering, try thinking strategically about how your day-to-day efforts are (a) increasing awareness, (b) building trust, or (c) solidifying relationships.

It might take a little longer to get up-and-running. It might take a little more effort and patience to see the returns. But over the long haul, it’s the best, easiest method you have to build your practice (and avoid falling through the cracks).

- See more at: http://disabilityinsuranceagency.com/blog/social-media-marketing-for-doctors/#sthash.1a2Sbdcm.dpuf


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Health products like wristband monitors prompt privacy worries - Los Angeles Times

Health products like wristband monitors prompt privacy worries - Los Angeles Times | Health | Scoop.it
Health products like wristband monitors prompt privacy worries
Los Angeles Times
"If you pass your goal, it plays some da-da! music to make you feel good about yourself," says Charlie Wynkoop, a 56-year-old project manager from West Los Angeles.
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Health officials fear possible spread of Ebola virus beyond West Africa - Q13 FOX

Health officials fear possible spread of Ebola virus beyond West Africa - Q13 FOX | Health | Scoop.it
Q13 FOX
Health officials fear possible spread of Ebola virus beyond West Africa
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Lagos State Health Commissioner Dr. Jide Idris said authorities are working to identify people who may have come in contact with the man on his flights.
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Health Risks Lurking at the Nail Salon - US News

Health Risks Lurking at the Nail Salon - US News | Health | Scoop.it
While a day at the salon might be relaxing, you could be putting your fingers, toes and more at risk. (RT @HannahSWebster1: Are pedicures dangerous?
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Heat Stroke a Greater Threat to Endurance Runners Than Heart Problems: Study – WebMD

Heat Stroke a Greater Threat to Endurance Runners Than Heart Problems: Study – WebMD | Health | Scoop.it
More education needed about how to prevent it, researchers say (#health Heat Stroke a Greater Threat to Endurance Runners Than Heart Problems: Study: More education needed ab...
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5 Natural Ways to Burn Belly Fat

5 Natural Ways to Burn Belly Fat | Health | Scoop.it
With just a little effort and good daily routine you can burn belly fat and have great, healthy body. Read on for daily plan proposal and start a change today.
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Tea That Cures More Than 50 Diseases

Tea That Cures More Than 50 Diseases | Health | Scoop.it
The turmeric has been used in India since ancient times, therefore, you should prepare this tea that cures more than fifty diseases.
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Stay Fit : Interesting Exercise Ideas For the Uninspired

Stay Fit : Interesting Exercise Ideas For the Uninspired | Health | Scoop.it
Could you use some exercise inspiration? Here are some fun and unique ways to get your workout on.
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7 Important Reasons Why You Should Practice Good Oral Hygiene

7 Important Reasons Why You Should Practice Good Oral Hygiene | Health | Scoop.it
A number of studies have revealed a possible connection between oral health and an individual’s over...
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Eating Smart and Living Well After Foot or Ankle Surgery

Eating Smart and Living Well After Foot or Ankle Surgery | Health | Scoop.it
I am sure you heard of the expression that you are what you eat. Well it’s no myth. Think of you...
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WHO Not Sure When Ebola Outbreak Will End, But Is Bracing For The Long Haul

WHO Not Sure When Ebola Outbreak Will End, But Is Bracing For The Long Haul | Health | Scoop.it
The World Health Organization has drafted a combat plan for the Ebola outbreak, which suggests that it will continue into 2015.

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Skincare: Guide to Having Healthy Skin

Skincare: Guide to Having Healthy Skin | Health | Scoop.it
Our skin is the largest organ in our body. It goes without saying that it's important to keep it l...
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Human resources head Daigle leaves University of Saskatchewan

Human resources head Daigle leaves University of Saskatchewan | Health | Scoop.it
The head of University of Saskatchewan’s human resources department is the latest leader at the school to lose her job since international outrage was sparked by the firing an outspoken tenured professor in May.
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Google Seeks Human Guinea Pigs for Health Project - TIME

Google Seeks Human Guinea Pigs for Health Project - TIME | Health | Scoop.it
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Google Seeks Human Guinea Pigs for Health Project
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Google's newest project aims to create a crowd-sourced picture of human health by collecting anonymous genetic and molecular information from users.
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PG special report: Access to specialty health care out of reach for many in region - Pittsburgh Post-Gazette

PG special report: Access to specialty health care out of reach for many in region - Pittsburgh Post-Gazette | Health | Scoop.it
PG special report: Access to specialty health care out of reach for many in region Pittsburgh Post-Gazette Chloe Bibbens, 3, of the Hill District, covers her face while Erica Nakajima, a fourth-year medical student from the University of...
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For Better Treatment, Doctors And Patients Share The Decisions

For Better Treatment, Doctors And Patients Share The Decisions | Health | Scoop.it

Doctors at Massachusetts General Hospital are working on ways to help patients better understand their chances of suffering heart attacks and surgical complications.

 

 Karen Sepucha. runs the Health Decisions Sciences Center at Boston's Massachusetts General Hospital. A few years ago she surveyed primary care physicians, and asked how confident they were in their ability to talk about numbers and probabilities with patients.

"What we found surprised us a little bit," Sepucha says. "Only about 20 percent of the physicians said they were very comfortable using numbers and explaining probabilities to patients."


Doctors, including Leigh Simmons, typically prefer words. Simmons is an internist and part of a group practice that provides primary care at Mass General. "As doctors we tend to often use words like, 'very small risk,' 'very unlikely,' 'very rare,' 'very likely,' 'high risk,' " she says.

But those words can be unclear to a patient.

 

"People may hear 'small risk,' and what they hear is very different from what I've got in my mind," she says. "Or what's a very small risk to me, it's a very big deal to you if it's happened to a family member."

 

Simmons and her colleagues are working on ways to involve their patients in shared decision-making. The initiative at Mass General gives patients online, written and visual information to help them. One of the goals is to make risk understandable — bridging the gap between percent probabilities and words.

 

more at http://www.npr.org/blogs/health/2014/07/24/333719559/for-better-treatment-doctors-and-patients-share-the-decisions

 


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5 Things Your Eyes Can Say About Your Health

5 Things Your Eyes Can Say About Your Health | Health | Scoop.it
Your eyes can say a lot about your health, from minor conditions to underlying chronic disorders.
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