Health Marketing
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Who wants some x-ray vision carrots?

Who wants some x-ray vision carrots? | Health Marketing | Scoop.it

Guess what? Kids eat more veggies -- a lot more -- when the veggies are given fun names. How about some broccoli bites?

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EHR infographics

EHR infographics | Health Marketing | Scoop.it
The e-Patient of today. Will you be one if not already? #epatient #ehr #healthit (The e-Patient of today. Will you be one if not already?
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If We Trust Doctors with Sharp Instruments, We Can Trust Them with ...

If We Trust Doctors with Sharp Instruments, We Can Trust Them with ... | Health Marketing | Scoop.it
Our point is that social media has taken a leadership role in healthcare marketing, and while some doctors remain distant to the idea, others doctors are early adopters and have embraced it. Aase was quoted in a published ...
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Health literacy: the missing link in patient-physician communication

Health literacy: the missing link in patient-physician communication | Health Marketing | Scoop.it

Which of the following is the strongest predictor of an individual's

health status?

 

A) Age

B) Income

C) Literacy skills

D) Education level

E) Racial or ethnic group

 

[AS: The clue is in the title... ;) ]

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Seniors are increasingly going online and reducing their social isolation

Seniors are increasingly going online and reducing their social isolation | Health Marketing | Scoop.it

Defying the stereotypes, older people are embracing the internet, social networks and even considering taking an iPad to bed. By Antonia Maiolo

Joan Wishart isn’t able to get out of the house as much she used to. But the 85-year-old grandmother, who is a carer to her 96-year-old husband, says she has “enough” to remain content in the home.

Reading and watching documentaries o n TV are on her list for keeping happy, along with a somewhat unexpected stimulus, the internet.


Via Kirrina
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What Types of Health Care Activities Would Consumers Like To Do via Mobile Phone?

What Types of Health Care Activities Would Consumers Like To Do via Mobile Phone? | Health Marketing | Scoop.it
Seventy-three percent of surveyed consumers say they would like to use a mobile phone to request prescription refills, and 68% say they would like to use a mobile phone to book, change or cancel medical appointments, according to a survey by...
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How Health Consumers Engage Online_Infographic | GeoVoices

How Health Consumers Engage Online_Infographic | GeoVoices | Health Marketing | Scoop.it

Key stats to convince any doubters about the significance of the online market.

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PAS_infographic.jpg (1200x1800 pixels)

PAS_infographic.jpg (1200x1800 pixels) | Health Marketing | Scoop.it

No surprises, but the stats around patient adherence with treatment regimen are still troubling.

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Altarum-Consumer-Survey-Aug-2012.jpg (960x720 pixels)

Altarum-Consumer-Survey-Aug-2012.jpg (960x720 pixels) | Health Marketing | Scoop.it

Those who use healthcare the most feel least empowered to control costs.

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Doctors digital lives | Klick Health

Doctors digital lives | Klick Health | Health Marketing | Scoop.it
The results reinforced strong themes that are central to most digital health marketing as we discuss below. Methodology. This study differs from core Manhattan Research studies in that it was conducted completely online ...
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Kaiser Permanente Study Finds PHR Users More Likely To Stay Members

Kaiser Permanente Study Finds PHR Users More Likely To Stay Members | Health Marketing | Scoop.it
A new report by Kaiser Permanente finds that members were nearly 2.6 times more likely to stay with the health system if they used a no-cost personal health record.
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Employees will bear more health costs to 2017 – certainty in an uncertain future | Health Populi

Employees will bear more health costs to 2017 – certainty in an uncertain future | Health Populi | Health Marketing | Scoop.it
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Text Messaging Can Be More Than Cool | CMO.com

As marketers we know the great (and nearly unbelievable) text messaging statistic: 98 percent of all text messages are opened. I think you'll be hard-pressed to find another channel with that kind of open rate.
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3 steps to quality pay for physicians - amednews.com

3 steps to quality pay for physicians - amednews.com | Health Marketing | Scoop.it
With physician compensation increasingly based on more than the number of patients treated, how can doctors ensure they hit quality targets and get paid fairly?
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