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LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For

LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For | Health & fitness marketing | Scoop.it

LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:

 

Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.

 

Thus LinkedIn is now offering for free what Facebook wants money for.

 

At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.

 


Via Noland Hoshino
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5 Steps to Successful LinkedIn Advertising | Social Media Examiner

5 Steps to Successful LinkedIn Advertising | Social Media Examiner | Health & fitness marketing | Scoop.it
How to create successful LinkedIn advertising campaigns, target ads to users based on important B2B demographics and develop your LinkedIn company page.
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27 LinkedIn Social Media Marketing Tactics | Oktopost

27 LinkedIn Social Media Marketing Tactics | Oktopost | Health & fitness marketing | Scoop.it
an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn...
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9 Steps For Building The Perfect LinkedIn Ad Campaign | Business 2 Community

9 Steps For Building The Perfect LinkedIn Ad Campaign | Business 2 Community | Health & fitness marketing | Scoop.it
LinkedIn has proven to be a fruitful lead source for thousands of companies.
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5 Better Ways to Network on Twitter and LinkedIn

5 Better Ways to Network on Twitter and LinkedIn | Health & fitness marketing | Scoop.it
Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with.

Via Beth Kanter, Noland Hoshino
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LinkedIn: Social Networking meets Baby Boomer Professionals

LinkedIn: Social Networking meets Baby Boomer Professionals | Health & fitness marketing | Scoop.it
Founded in 2003, many credit LinkedIn (linkedin.com) for getting the 35- to 65-year-old demographic of professionals comfortable with networking and sharing information online.
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7 Steps to Building a Business Using LinkedIn

7 Steps to Building a Business Using LinkedIn | Health & fitness marketing | Scoop.it
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China.

Via Noland Hoshino
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