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How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog)

How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog) | health digital marketing | Scoop.it
How do you explain content marketing? Do you slip into marketing jargon, or stutter through a long-winded reply? Try these tactics instead.
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How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog)

How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog) | health digital marketing | Scoop.it
How do you explain content marketing? Do you slip into marketing jargon, or stutter through a long-winded reply? Try these tactics instead.
more...
No comment yet.
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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | health digital marketing | Scoop.it

Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?


Via Kamal Bennani
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Alfonso Gomez's curator insight, December 2, 2014 9:24 PM

We need this.

John Norman's curator insight, January 9, 2015 8:54 PM

There are some interesting ideas in here. I particularly like the one about "asking the right Questions" The source is also a good place to read input from a variety of contributors, which I joined.

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Culture Of Courage: Creating A Culture That Breeds Bravery

Culture Of Courage: Creating A Culture That Breeds Bravery | health digital marketing | Scoop.it

 

People are innately wired to avoid risk. During times of times of change and uncertainty, our risk aversion is amplified. Yet the number one way to gaining competitive edge is by creating a culture where people feel safe and emboldened to innovate and challenge the status quo thinking. The first key to creating a 'culture of courage' is leading from possibility, not probability.

 

Winston Churchill once said that courage is the first of all virtues because it is the only one that guarantees all others. Courage is also what it takes to set a bold course for yourself and your organization, engage in a courageous conversation, forge new ground, and to be decisive in uncertainty.

 


Via The Learning Factor
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Marianne Naughton's curator insight, September 3, 2014 2:54 PM

Building Courage In Our Culture ...

Teresa Lucke's curator insight, September 4, 2014 6:14 PM

Courage and passion trump fear, go ahead,  step out of your comfort zone!

Bénédicte Berche's curator insight, September 14, 2014 12:26 PM

L'audace est une habitude à prendre... Voilà 5 clés pour un leadership audacieux !

Rescooped by Zvika Bakalchuk from New Customer - Passenger Experience
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5 steps to integrated #customer #experience

5 steps to integrated #customer #experience | health digital marketing | Scoop.it
How to integrate customer experience into every facet of your brands's day-to-day operations.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 2, 2014 2:10 AM

5 steps:


1) Define #customer #experience

2) Map the #customer #journey

3) Connect the journey with the experience

4) Create a ‘playbook’

5) Continuous Learning, Feedback & Improvement


This last step is key to your long term success: "continuously assess, improve and change the strategies to keep the ‘playbook’ up to date.


Enhancing customer experience is not a one-time exercise, or necessarily a big project with infinite #ROI, it is a continuous journey and one which evolves constantly to keep up to date with new developments in #technology, #analytics and customer habits.


Every interaction with a customer, no matter how small, should be consistently monitored, and companies should make sure they are always ‘connecting the dots’ in order to build an evolving system that improves with each encounter. "


The Zappos "Deliver Happiness" philosophy is not only focused on customers, but employees too. 


Which other companies do you feel connect well across all channels and offer positive customer experience throughout your customer journey?

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Why Pharma Should Stop Marketing Products and Start Marketing Services - Medical Marketing and Media

Why Pharma Should Stop Marketing Products and Start Marketing Services - Medical Marketing and Media | health digital marketing | Scoop.it
Medical Marketing and Media Why Pharma Should Stop Marketing Products and Start Marketing Services Medical Marketing and Media What would happen if a new kind of digital pharmaceutical health company was born, where its sole function was to keep...
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What Role Does Intuition Play in #Customer #Experience?

What Role Does Intuition Play in #Customer #Experience? | health digital marketing | Scoop.it
Last year, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense. In this post, I explore the role of the sixth sense in customer experience.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 24, 2014 9:23 PM

#Data and #Technology are giving us a lot of information and more efficient tools to address customer needs, but the human element is where you can deliver extraordinary experiences.


Employees are part of your brand promise, they need to be empowered to act on their intuition to deliver remarkable experiences.


Now going back to the photo used here, whether it's an employee or a customer, what would you do on Monday to bring a smile to him/her?

 

Thank you Annette Franz for sharing your sixth sense!