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Insider Dental Marketing Tips for May

Life-Like Cosmetic Solutions offers dental marketing tips to help cosmetic dentists improve patient education about dental whitening.
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Qui Si Bella Offers Luxury Spa Packages

Qui Si Bella Offers Luxury Spa Packages | Health | Scoop.it
For this very special occasion, our luxury spa in Santa Barbara offers a number of ways to help your mom look and feel her very best.
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Pamper Yourself. Self Love, Baby | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003

Pamper Yourself. Self Love, Baby | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003 | Health | Scoop.it
Self-love baby. New beginnings can be beautiful. Qui Si Bella
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Father's Day Spa Special - For Dads Only! | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003

Father's Day Spa Special - For Dads Only! | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003 | Health | Scoop.it
Qui Si Bella Spa, a eco-friendly, sustainable spa is a sanctuary of luxury and tranquility, skillfully designed to inspire the senses and renew the spirit.
Susan Cooper's insight:
Father’s Day is a celebration. It’s about considering the figurehead of your family and realizing everything they’ve done, or will still do, for you and yours. Whether you’re a mother looking to spoil a darling husband, or a young man looking to get something special for Grandpa, at Qui Si Bella we have the products for you. Come visit us today and take advantage of our massive 25% off sale – for dads only! #SantaBarbaraSpa #QuiSiBella
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Happy Thanksgiving from Life-Like Cosmetic Solutions

Happy Thanksgiving from Life-Like Cosmetic Solutions | Health | Scoop.it
At Thanksgiving Life-Like Cosmetic Solutions gives thanks to the cosmetic dentists who use its tooth whitening products and provides dental marketing tips.
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Renew Your Thanksgiving Spirit at Qui Si Bella Luxury Spa

Renew Your Thanksgiving Spirit at Qui Si Bella Luxury Spa | Health | Scoop.it
Thanksgiving is often a hectic and harried time. Qui Si Bella Luxury Eco-Wellness Spa in Santa Barbara offers relaxing massage tips to reduce the stress.
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Insatiable Hunger and Binge Eating Disorder | Dr. Adina McGarr : 818.518.6775

Insatiable Hunger and Binge Eating Disorder | Dr. Adina McGarr : 818.518.6775 | Health | Scoop.it
An eating disorder is no laughing matter. The Santa Barbara Therapist provides insights on insatiable hunger and binge eating disorder.
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Santa Barbara Psychologist’s Website Designed To Help People Live the Life They Deserve

Santa Barbara Psychologist’s Website Designed To Help People Live the Life They Deserve | Health | Scoop.it
Santa Barbara psychotherapist, Dr. Adina McGarr-Knabke recently launched a revamped, user-friendly website for her therapy patients.
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Why Salt Works for Respiratory and Skin Disorders

Why Salt Works for Respiratory and Skin Disorders | Health | Scoop.it
Provides an informative article about Why Salt Works for Respiratory and Skin Disorders
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Summer Allergy Symptoms and Relief

Summer Allergy Symptoms and Relief | Health | Scoop.it
Do you have summer allergies? These summer allergy tips will help you cope with allergies this summer.
Susan Cooper's insight:

Summer is supposed to be about fun and spending time outside in the sun, but people who suffer from summer allergies often spend their days sniffling, sneezing, wheezing or having to hide inside. Riviera Allergy Medical Center (RAMC) provides year-round treatment to help allergy sufferers cope with seasonal allergies. If you want to get more fun out of your summer, here are some symptoms and suggestions for relief from summer allergies provided by our allergy treatment specialist, Dr. Ulrike Ziegner.
#SummerAllergyRelief
#AllergyDoctor

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Top Dental Marketing Tips for June 2017 for Cosmetic Dentists

Top Dental Marketing Tips for June 2017 for Cosmetic Dentists | Health | Scoop.it
Life-Like Cosmetic Solutions offers dental whitening marketing tips for June and Father’s Day to help cosmetic dentists improve patient education.
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Insider Dental Marketing Tips

Insider Dental Marketing Tips | Health | Scoop.it
Life-Like Cosmetic Solutions offers dental marketing tips to help cosmetic dentists improve patient education about dental whitening.
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Implants and Periodontal Disease - Perio Renew

Implants and Periodontal Disease - Perio Renew | Health | Scoop.it
Maintaining natural teeth is a primary goal of dentistry. Because tooth replacement can be costly and not as predictable as repairing a natural tooth, maintenance of a natural tooth is a top priority. However, a tooth may be considered for extraction because of prosthetic, endodontic, or periodontal reasons (1). The priority is to stop any …
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72-HOUR JULY 4th SALE | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003

72-HOUR JULY 4th SALE | Santa Barbara's Most Comprehensive Day Spa | Qui Si Bella Spa | (805) 682-0003 | Health | Scoop.it
Qui Si Bella Spa, a eco-friendly, sustainable spa is a sanctuary of luxury and tranquility, skillfully designed to inspire the senses and renew the spirit.
Susan Cooper's insight:
Fortunately for you, Qui Si Bella is here to provide all of the relaxation and recovery treatment you could ask for. We’re offering a 72 hour special on our $100 gift cards, get $20 extra just for ordering before July 3rd, for use with every service and product on offer. #SantaBarbaraMassage #SpecialFacials
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Top 10 Pest Control Mistakes to Avoid For Pet Owners

Top 10 Pest Control Mistakes to Avoid For Pet Owners | Health | Scoop.it
When trying to bring relief to your pets, consider these top ten pest control mistakes to avoid and help your pets with an easy and pain free transition back to 100% health.
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Santa Barbara Dental Spa: Thanksgiving Tips and Tricks

Santa Barbara Dental Spa: Thanksgiving Tips and Tricks | Health | Scoop.it
Santa Barbara dentist offers Thanksgiving dental tips. Be sure to include your oral health on your to-do list!
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Happy Halloween from Riviera Allergy Medical Center

Happy Halloween from Riviera Allergy Medical Center | Health | Scoop.it
Happy Halloween from Riviera Allergy Medical Center. Newsletter and tips for a safe holiday for children with food allergies.
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Top 5 Benefits of Organic Super Tea

Top 5 Benefits of Organic Super Tea | Health | Scoop.it
This article presents five reasons why organic super teas is beneficial to your current health regime.
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Seize control of physicians online ratings

Seize control of physicians online ratings | Health | Scoop.it

For those who don't know, this hotel in New York threatened to fine those who dared write a bad review. The New York Post got wind of this, and needless to say, the fallout has been ugly. The hotel has hundreds of 1-star reviews on Yelp for its efforts.

This leads to a question I commonly get asked: How should physicians respond to bad online ratings?

Don't take an adversarial stance. Such as suing, or threaten in any way, like the Guest House did. Threats often aren't enforceable, and more broadly, it will lead to a negative public relations backlash that's exponentially worse than the initial review. See the Streisand Effect.

On the same day the Guest House debacle surfaced, an online reputation article came out on MedPage Today: Online Doc Reviews: Ignore Them at Your Peril.

The opening vignette told the story of an optometrist who responded to a negative Yelp review:
When a Yelp reviewer gave Justin Bazan, OD, at Park Slope Eye a one-star rating, Bazan felt it was only fair that he give his own view of the matter.

"You might be the worst Yelper on Yelp," he wrote on the site to his former patient, who had claimed he was treated unfairly after showing up without his insurance information and was charged a fee to reschedule. "Save all of us the headache from having to deal with you."

Bazan advises--and takes--an active approach to dealing with patient reviews on social media. "People want to see that 'somebody is home,'" he told MedPage Today in an e-mail. "The worst thing in the world to do is to ignore it."

With all due respect to Dr. Bazan, that's terrible advice. While I agree that physicians shouldn't ignore online ratings, engaging personally with reviewers in a such a personal, mean-spirited way is not recommended. Not only do you risk patient privacy violations, online disputes are rarely resolved constructively, if at all. Also, is this the type of persona prospective patients should see on the Web?

So what can physicians do instead?
1. Take the conversation offline. Post a standard, generic reply, perhaps thanking the reviewer for his comment, and asking him to call the clinic. Then resolve the dispute over the phone, or in person. Practices have told me that some patients even take down or append their review if the complaint has been satisfactorily resolved.
2. Fix correctable issues. In some cases, negative reviews provide legitimate feedback for problems. A lack of parking. Magazines in the waiting room being out of date. Rude support staff. Or poor bedside manner from the physician.

3. Ask more patients to provide online ratings. Don't cherry-pick or pressure patients for good ratings; studies have shown that the majority of online ratings are positive. More practices recognize the value of online ratings, and provide alltheir patients with online rating instructions printed on cards, or on patient discharge summaries. Assuming that you're a competent physician, chances are that a majority of your online ratings will be positive, and can make negative reviews look like outliers.

The ultimate solution is to make online ratings physician-run and physician-driven, like the University of Utah Health Care system. Seize control of online ratings away from for-profit companies that usually don't have physicians' best interests at heart.

Online ratings can make or break a physician's Web presence. The Union Street Guest House probably will have to change its name and reboot their online reputation from scratch. Physicians won't have that option.


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Santa Barbara Psychologist’s Website Designed To Help People Live the Life They Deserve

Santa Barbara Psychologist’s Website Designed To Help People Live the Life They Deserve | Health | Scoop.it
Santa Barbara psychotherapist, Dr. Adina McGarr-Knabke recently launched a revamped, user-friendly website for her therapy patients.
Susan Cooper's insight:

Many people are under significant amounts of stress and may want information on depression treatment, managing anxiety, or are interested in drug addiction treatment methods, but don’t know where to turn for trustworthy advice. Santa Barbara psychotherapist, Dr. Adina McGarr-Knabke, provides a solution to this problem with her totally revamped, user-friendly website.
#SantaBarbaraTherapy
#SantaBarbaraPsychologist

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