Health App News
4 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Robert Gurley from Digital marketing pharma!

Mobile Health: Barriers to mHealth App Adoption | BedWatch

Mobile Health: Barriers to mHealth App Adoption | BedWatch | Health App News |

There’s no question that mobile tech has the potential to make a big impact on healthcare delivery. There are more than 43,000 “health-related” apps in the Apple iTunes Store, however, a 2013 study on mobile apps in healthcare conducted by The IMS Institute for Healthcare Informatics found that just 16,275 of these are directly related to “patient health and treatment.”[1]

While this may seem like an impressive number of apps in the mobile health space, the IMS study found that just five of these apps account for more than 15% of the market share. Conversely, roughly 50% of these apps have been downloaded fewer than 500 times each.

Why have so few mobile health apps found success in the marketplace? It certainly isn’t lack of resources – ad spending in the mobile health space was up 100% in 2013 compared to 2012, according to Becker’s Hospital Review.[2]

“Mobile health apps have the potential to drive a disruptive shift in patient engagement and healthcare delivery,” says Murray Aitken, executive director of the IMS Institute for Healthcare Informatics. “Harnessing the power of apps has become a focal point of innovation, yet barriers remain to their broad and systematic use by providers and patients.”

Click to view complete Infographic at

Some of these barriers include:

Concerns about Security
A 2014 mHealth study conducted by Mobiquity found that 61% of adults said that privacy concerns prevented them from adopting mobile health apps.[3]Inability to Integrate
Healthcare providers work with dozens of vendors for a wide range of systems – it’s imperative that mobile health apps be highly accessible, and easily integrated with any other systems that may be in use, so that data can be shared across all providers and clinicians who need it.[4]Lack of Clinical Evidence
Hospitals are notoriously reluctant to take risks, which is why clinical evidence supporting the viability and efficacy of a given app is paramount – demonstrating evidence of positive clinical outcomes is quite possibly the most effective way to break down barriers to adoption.[5]

According to Aitken, “Development of clear evidence on the benefits of driving positive behavioral changes and improving health outcomes will be key to breaking through the barriers.”

Mobile health app developers must address these fundamental barriers to adoption in order to truly make an impact – both in the marketplace, as well as in the lives of the consumers and providers they serve.

Download the full IMS Institute for Healthcare Informatics 2014 mHealth Study.

The IMS Institute for Healthcare Informatics provides key policy setters and decision makers in the global health sector with unique and transformational insights into healthcare dynamics derived from granular analysis of information. It is a research-driven entity with a worldwide reach that collaborates with external healthcare experts from across academia and the public and private sectors to objectively apply IMS Health’s proprietary global information and analytical assets. More information about the IMS Institute can be found at:

Learn more about BedWatch and our products, as well as our approach to service in the mobile health field, or contact us to discuss your throughput data needs. 


[1] The IMS Institute for Healthcare Informatics 2014 mHealth Study Summary
[2] Becker’s Hospital Review, Five Statistics on mHealth Usage
[3] Mobiquity, Get Mobile, Get Healthy Infographic
[4] Becker’s Hospital Review, Three Ways to Use Health IT to Improve Clinical Integration
[5] The IMS Institute for Healthcare Informatics 2014 mHealth Study, pg. 55

apps for healthcare, barriers to mhealth adoption, developing healthcare apps, healthcare app adoption, healthcare apps, healthcare informatics, mHealth, mhealth apps, mobile health, mobile health apps

Via Giuseppe Fattori, dbtmobile, Olivier Delannoy
Robert Gurley's insight:

Mobile technology is poised to fundamentally reinvent the healthcare-delivery mechanism in this country - but significant barriers to mobile adoption remain.

Despite the increase in momentum towards mHealth adoption (thanks to new rules on hospital compensation based on re-admissions and other factors) many healthcare facilities struggle with the fundamental concepts underlying patient engagement apps.


Many hospitals are concerned with the integration of health apps into their pre-existing systems, and they worry that mobile applications represent a fundamental compromise between security and accessibility. 


On the other hand, many successful hospitals are overcoming these barriers with the help of mobile app development platforms such as the healthcare-focused MobileSmith app creation platform.

No comment yet.
Rescooped by Robert Gurley from FOOD? HEALTH? DISEASE? NATURAL CURES???!

8 Best Health and Fitness Apps for Android 2014

8 Best Health and Fitness Apps for Android 2014 | Health App News |
Everybody wishes to stay healthy, but due to the hectic schedule most people do not get time to stay fit and healthy. Mobile technology is finding its way into every aspect of our lives. That little c

Via Troy Mccomas (troy48)
Robert Gurley's insight:

On the consumer level, health apps usually fall into two broad categories.  


"Fitness" health apps usually track key performance indicators related to diet and exercise, including caloric intake and heart rate. These apps are reliant on the record-keeping ability of the app user, along with the sensors that devices come equipped with. Many fitness apps sync with external sensors and monitors to overcome the limitations of the devices they are installed on.


"Condition" health apps are more niche-targeted, with apps that control chronic conditions or provide support for specific ailments. Examples of these apps range from pregnancy apps such as this one and diabetes management apps made by hospitals or third-party companies.

No comment yet.
Rescooped by Robert Gurley from Technology in Business Today!

5 Types of Health Apps You Should Avoid

5 Types of Health Apps You Should Avoid | Health App News |
Your health is a complicated puzzle best solved by professionals, but that doesn’t mean you shouldn’t use technology to make things more simple. Never has it been easier to track your health, monitor your fitness goals or research treatment options.

Via TechinBiz
Robert Gurley's insight:

The app store is absolutely packed with quality health apps that can provide real benefits to patients and consumers - but it is also filled with knock-off apps and unscientific garbage.

Whether an app claims to miraculously cure acne with just the power of an iPhone screen, or offers diagnostic information for conditions that are best left to the professionals, some apps do more harm than good. 


This list of 5 types of health app to avoid gives consumers a good list of criteria to evaluate their future health app purchase.

No comment yet.
Rescooped by Robert Gurley from healthcare technology!

5 health apps colleges are offering to students

5 health apps colleges are offering to students | Health App News |

College students are one of the fastest populations to adopt technology trends. According to the Pew Internet and American Life project, 18 to 29-year-olds are the most likely demographic to access health information on their phones. So when a student health service is looking for a way to reach out to more students, an app makes sense.


Although many university health services post lists of health apps on their websites, others have gone further and created or licensed apps that target health problems particular to college campuses.


Whether its sexually transmitted diseases, contagious disease tracking, or suicide prevention, or just healthy eating, apps on campus are beginning to take root. Here is a list of five smartphone health apps offered to college students by their schools.

Via nrip
Robert Gurley's insight:

Colleges are ultimately responsible for the health and well-being of the students on campus,  but students are notoriously difficult to coerce into maintaining healthy behaviors through traditional means of communication.


By offering mobile apps to students, colleges are acknowledging the power of health apps to encourage a healthy lifestyle - as well as the market penetration of mobile devices among 18-24 year old students.


These five health apps are currently being offered by their respective universities - although there are hundreds more at institutions around the country. If collegiate institutions already have access to a mobile development platform like MobileSmith, they can create health apps for different purposes at no additional cost - marketing those apps through campus newsletters or through the health center website.

No comment yet.