Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Harris Social Media | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
Roger Harris's insight:

To target an audience with any degree of precision, you need to understand the basic demographics of that audience. The big picture here shows that the average income, gender and age of users differs significantly among the different social networks.

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Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes

Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes | Harris Social Media | Scoop.it


In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.

Roger Harris's insight:

New data, big data. Both these usher in a new era for marketers. Now marketers can use number crunching to laser focus ad dollar spend. But too few marketers have the statistical and analytical chops to be truly effective...

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