Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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How not to create a tagline

How not to create a tagline | Harris Social Media | Scoop.it

Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the brand and even become synonymous. Think of Nike’s “Just Do It” or...

Roger Harris's insight:

Here's my latest article. And it has real data in it (with a bit of statistics)! I'd so much appreciate your insights, comments, and sharing. Thank you! 

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A snapshot of what users from five social networks looked like in 2012 | Digital Trends

A snapshot of what users from five social networks looked like in 2012 | Digital Trends | Harris Social Media | Scoop.it
Pew studied Facebook, Twitter, Tumblr, Pinterest, and Instagram to get a better look at what types of users were on these social networks in 2012.
Roger Harris's insight:

Enjoy this  tasty snack of statistics tidbits from Pew. It would have been nice to have LinkedIn and Google+ for the main course.

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What Facebook’s New News Feed Means for your Marketing Strategy

What Facebook’s New News Feed Means for your Marketing Strategy | Harris Social Media | Scoop.it
On March 7th, 2013 Facebook announced it’s biggest change in News Feeds to date, calling it the “best personalized newspaper in the world.” We took a look at how this change will affect social marketers and how you can make it work best for you.
Roger Harris's insight:

The fast pace of social media change demands that you have an effective strategy to take advantage and to stay ahead of competitors.

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Lady Gaga Stripped Of Millions Of YouTube Views

Lady Gaga Stripped Of Millions Of YouTube Views | Harris Social Media | Scoop.it
Lady Gaga has been stripped of 156 million YouTube views after the site cleared out stats it deemed dummied up by hackers and viewcount generators.
Roger Harris's insight:

We're not a big fan of Lady Gaga, but this shows that Google penalizes those who try to game their system (i.e., you need to play by the rules).

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