Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Finding Your Brand's True Voice

Finding Your Brand's True Voice | Harris Social Media | Scoop.it
if you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view.
Roger Harris's insight:

Do you sometimes wonder how to characterize your brand? I often have to remind my clients that brand is a perceptual construct in the minds of your customers and users. It is not a logo or tagline, although these help identify your brand. Therefore understanding the psychology of your audience is the key to knowing your brand, and therefore to positioning it effectively in the marketplace.

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Brands: Please Stop Trying to Start Conversations On Twitter

Brands: Please Stop Trying to Start Conversations On Twitter | Harris Social Media | Scoop.it
brands need to lean that twitter is not about them, its about current events and pop culture--things people are interested in.
Roger Harris's insight:

Think about it. Social media is not advertising. Social media is relationship-building. 

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How not to create a tagline

How not to create a tagline | Harris Social Media | Scoop.it

Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the brand and even become synonymous. Think of Nike’s “Just Do It” or...

Roger Harris's insight:

Here's my latest article. And it has real data in it (with a bit of statistics)! I'd so much appreciate your insights, comments, and sharing. Thank you! 

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Social Media: PR's Entrée to Marketing's 'Big Idea' - Forbes

Social Media: PR's Entrée to Marketing's 'Big Idea' - Forbes | Harris Social Media | Scoop.it

The “big idea,”  long the Holy Grail for brands, signifies an obsessive search for a “transformative” brand platform that speaks much louder than a tag line.  As Matt Makovsky points out "the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories."

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