Hang Gliding
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Home Business Marketing: It’s All About The Math

A business lives or dies by the effectiveness of its marketing. So, being able to measure how well your marketing is performing is the single most important metric in your business. More specifically, here is an extraordinarily important piece of information that you need to know in order for you to stay in business: “What Is The Cost Of Each Of Your Customers?” If you don’t know the answer to this question and are, on average, losing money per customer, you’ll go out of business. When it comes to measuring your marketing efforts, it’s really just about the math. So, let’s look at a couple of examples.
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Sea Creatures Follow Us In Our Kayak

We were excited to go kayaking with our friends Albert and Michele. But they had to cancel at the last minute. We thought about not bothering to go but decided we should anyway. Are we ever glad we did!
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Hang Gliding During Super Bowl Sunday 2013 | andylong.com

Hang Gliding During Super Bowl Sunday 2013 | andylong.com | Hang Gliding | Scoop.it
So, everyone was talking about the Big Game. Super Bowl Sunday 2013. But I wasn't interested in it. Why? Because I really wanted to go hang gliding
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"I've Got A Craving For..."

My cell phone rang and the caller ID showed it was my daughter Sydney so I picked up. Without a pause she immediately said, “I just got done working out, I’m starving and I have this intense craving for oysters. Do you want to go get some?" The timing that day for an oyster outing wasn’t very good but as soon as I returned from Sugarland, Texas we got together and went on a special quest to get them.
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A Thief Visits Our House!

At 3 am in the morning I was laying in bed just barely awake when I heard our dog in the living room suddenly start barking her head off for a few seconds, then dead silence. I got up, went to our bedroom door and listened for a while before opening it… wondering if maybe there was a burglar in our house. I didn’t hear anything so I opened the door carefully then walked out into our living room and turned on the lights.
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