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How to Create Social Media Images That Support Your Brand

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience [...]

This post How to Create Social Media Images That Support Your Brand first appeared on Social Media Examiner.
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How to Create LinkedIn Ads That Generate Results For Your Business

Do you use LinkedIn to prospect for new business? Want to reach a highly targeted professional audience with your message? LinkedIn ads are an excellent way to increase visibility and generate leads. In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to […]

This post How to Create LinkedIn Ads That Generate Results For Your Business first appeared on Social Media Examiner.
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Real-Time Personalization 101 for Senior B2B Marketers

Personalization is nothing new to B2B marketers who segment their contact lists and execute targeted email and digital ad campaigns. But what happens when visitors hit your website, or when customers log in to your site? Are you providing the same experience to everyone? Real-time personalization enables you to more effectively engage and convert your digital audiences by delivering the most relev […]
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Ultimate Guide to Social Media Image Sizes

Do you want your social media images to make an impact? Are you tired of your images looking fuzzy or being cut off? Your images need to be the correct size for each social channel to maintain their proportion and clarity. In this article I’ll share the official dimensions recommended for images on the top […]

This post Ultimate Guide to Social Media Image Sizes first appeared on Social Media Examiner.
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Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? To learn about mobile broadcasting apps, I interview Brian Fanzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting first appeared on Social Media Examiner.
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3 Tips for Targeted A/B Testing

A critical aspect of successful personalization is the ability to test multiple experiences for different audiences and quickly identify the best performing option for each audience. Marketers can do this with targeted A/B testing, which lets you test customer experiences live and, once you have sufficient traffic, rapidly identify the most effective content, offers, messages, and more. Here are t […]
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12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some […]

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Instagram Expands Ad Platform: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Expands its Advertising Platform to All Companies:  As Instagram continues to build its ad platform, it is “focused on […]

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How a Blog Launched a Movement: The Vani Hari Story

Do you have a blog? Want to use your blog to inspire change? This episode explores how a blogger followed her passion and grew a mega following in a few short years. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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5 Brands on Instagram That Succeed With Influencer Marketing

Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover five brands tapping into the power of Instagram influencers. Why Use Influencers on Instagram? With more than 300 million users, Instagram has become one of […]

This post 5 Brands on Instagram That Succeed With Influencer Marketing first appeared on Social Media Examiner.
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6 Ways to Use Google+ to Increase Your Visibility

Do you use Google+ for your business? Interested in ways to get more exposure? With a few simple tactics, you can extend your reach on Google+ and attract additional followers. In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results. #1: Include Key Links in Your Introduction […]

This post 6 Ways to Use Google+ to Increase Your Visibility first appeared on Social Media Examiner.
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How to Create Pinterest Content That Connects: What Marketers Need To Know

Do you use Pinterest for your social media marketing? Interested in better ways to connect with your audience? People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests. In this article you’ll discover what the Pinterest community looks for and how to create pins […]

This post How to Create Pinterest Content That Connects: What Marketers Need To Know first appeared on Social Media Examiner.
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Twitter Audience Insights: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Unveils Audience Insights Dashboard: “With audience insights, you can easily discover valuable insights about your followers and […]

This post Twitter Audience Insights: This Week in Social Media first appeared on Social Media Examiner.
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How to Optimize Your In-App Messaging Strategy

In-app messaging presents a big opportunity for software-as-a-service (SaaS) companies and any company with a logged-in customer experience. Focused on acquisition and ‘growth,’ it’s common for marketers to spend the bulk of their time finding customers. The problem, however, is that many applications have steep learning curves and low adoption rates. Some trial users and new customers drop […]
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Infographic: Trends & Priorities in Real-Time Personalization

We're excited to share this infographic showcasing the results from our survey conducted with Researchscape International in 2015, Trends and Priorities in Real-Time Personalization.  This study examined the attitudes and expectations of global business-to-business (B2B) and business-to-consumer (B2C) marketers surrounding real-time personalization. A total of 242 marketers from around the wor […]
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Facebook Place Tips: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Place Tips for Business Pages: “Place Tips gather useful information about a business or landmark (like […]

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Three Optimizations to Improve Customer Retention Rates

If you’re running tech-based product marketing, customer success, or business development initiatives, you know that audience attention spans are spread thin. New customer acquisition, as a result, can be an inefficient engine. For every 100 new visitors that you bring to your website, maybe just a few will become paying customers—and that’s if your marketing efforts are the most efficient […]
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8 LinkedIn Marketing Tips From the Experts

Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips. Here’s what they had to say. #1: Learn Valuable Info From LinkedIn Publisher Stats The new LinkedIn Publisher stats […]

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How to Use Video Storytelling in Your Social Media Marketing

Do you use video on your social channels? Looking for ways to connect with your audience? Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. In this article I’ll highlight eight ways to combine storytelling, video and social media. #1: Post Stories From […]

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How to Use Google+ Collections for Business

Do you share a lot of updates on Google+? Want to make it easier for followers to pick and choose their favorite topics? Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in. In this article I’ll show you 11 ways to […]

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Social Shopping: Make the Most of Your Online Customer Communities

In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the power of your online community? The truth is that in today’s digital marketing environment […]
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How to Boost Your YouTube Visibility

Do you have a YouTube channel for your business? Interested in ways to attract more viewers? After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content. In this article I’ll show you how to boost visibility for […]

This post How to Boost Your YouTube Visibility first appeared on Social Media Examiner.
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How FSAstore.com Enhances the Visitor Experience

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how FSAstore.com uses real-time personalization on their site to increase brand awareness and education, while also increasing revenue. FSAstore.com is the one-stop destination for Flexible Spending Accounts. The company allows visitors to buy thousands of FSA eligible products, search for services, and to learn more abou […]
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How to Create Customized LinkedIn Backgrounds

Do you want to stand out on LinkedIn? Have you added graphics to your profile? One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page? In this article […]

This post How to Create Customized LinkedIn Backgrounds first appeared on Social Media Examiner.
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5 Ways to Improve Your Facebook Organic Reach

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. How to […]

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Twitter Marketing: How Smart Marketers Are Succeeding

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? To learn more about Twitter marketing, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

This post Twitter Marketing: How Smart Marketers Are Succeeding first appeared on Social Media Examiner.
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