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8 Tips To Help You Set Up A Killer Email Drip Campaign

8 Tips To Help You Set Up A Killer Email Drip Campaign | guerrilla online marketing | Scoop.it
I wanted to piggyback off my last article about email marketing with an article about drip campaigns. Email marketing is a great way to communicate with your customers as well as prospects. It’s
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Rescooped by Guy Gordon from Sex Marketing
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ASA bans My Goodness 'masturbation' ad - Marketing Week

ASA bans My Goodness 'masturbation' ad - Marketing Week | guerrilla online marketing | Scoop.it

An ad for protein drink brand For Goodness Shakes has been banned for containing multiple visual references to masturbation.

The online video ad depicted multiple shots of men shaking objects within the region of their groins prompted complaints. The ad, hosted on its website and on You Tube, finishes with a scene where a man standing behind a woman “stops shaking abruptly” when he notices that something had landed on the woman’s back, he then tries to shake it off.

The video closed with an image of the pre-mixed protein shake in a bottle, as well as text that reads: ‘We shake for you’

The ASA acknowledged there was no overt sexual material in the ad but did not accept brand owner My Goodness’ defence that the ad was unlikely to cause widespread offence.

The ruling reads: “We noted that the final scene, which featured a man standing behind a woman in a lift, would be understood by adult viewers as indicating that the man had ejaculated onto the woman’s back.”

It goes on: “The video was unlikely to cause serious or widespread offence amongst that audience [young males].

“However, we considered that many of the online channels hosting the video were likely to appeal to a wider audience who would find the references to public masturbation, and particularly to ejaculating on another person, offensive.”

 


Via Paula Maria Tinoco Trindade
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Why brands and digital media owners must collaborate on creative

Why brands and digital media owners must collaborate on creative | guerrilla online marketing | Scoop.it

There’s huge creative potential when brand advertisers and media owners choose to collaborate. It’s astonishing how scarcely it seems to happen, especially given just how memorable such collaborations have typically been.


Via David Sallinen (WAN-IFRA)
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Matt Cutts Talks Responsive Design Impact On SEO

Matt Cutts Talks Responsive Design Impact On SEO | guerrilla online marketing | Scoop.it
Google has put out a new Wembaster Help video. In this one, Matt Cutts discusses responsive design and its impact (or lack thereof) on SEO. …
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Why We're Sometimes Kind Without Reason

Why We're Sometimes Kind Without Reason | guerrilla online marketing | Scoop.it
Our brains are constantly, subtly being primed in fascinating ways by our physical surroundings.
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Let there be boobs as Bonds complaints busted –

Let there be boobs as Bonds complaints busted – | guerrilla online marketing | Scoop.it
The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.
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Rescooped by Guy Gordon from Social Media, SEO, Mobile, Digital Marketing
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Link Building 101: Utilizing Past and Current Relationships

Link Building 101: Utilizing Past and Current Relationships | guerrilla online marketing | Scoop.it

When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.


Via Kamal Bennani
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