Guerrilla marketing and Product placement
36 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Saina Isaia from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Viewers' attitudes to product placement - Brand Republic News

Viewers' attitudes to product placement - Brand Republic News | Guerrilla marketing and Product placement | Scoop.it

Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov.
Audiences are lukewarm towards product placement

Audiences are lukewarm towards product placement

The UK got its first taste of product placement in early March with the appearance of Nestle's Dolce Gusto brand on ITV's This Morning, but audience response to the news of brands starring in TV shows and films is distinctly lukewarm.


Via Richard Kastelein
Saina Isaia's insight:

an article about how people acted to product placement. both good and bad views

more...
Francesca Everard's curator insight, September 30, 2014 9:15 PM

This is an article about how people reacted to product placement. Both good and bad views are evident. However bad viewpoints seem to be triumphing the good ones. This seems to be the case in most scenarios, unfortunately bad outcomes are more talked about than good ones. It's reducing the bad feedback that needs to be targeted, look to impress and avoid implications, or offending anyone where possible. 

Mathew Weir's comment, October 1, 2014 9:04 PM
This article discusses how people in th UK reacted to product placement. There were mixed emotions both bad and good
Rescooped by Saina Isaia from New Customer - Passenger Experience
Scoop.it!

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!?

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!? | Guerrilla marketing and Product placement | Scoop.it
75% of all network TV shows now feature product placements. Movies, music, and video games aren’t far behind. We explore the future of entertainment, brought to you by Volkswagen.

Via Eric_Determined / Eric Silverstein
Saina Isaia's insight:

this is a article about how product placement is big for the Bond Franchise

more...
Brett Reid's curator insight, October 2, 2014 3:52 AM

Television shows are fast becoming filled with product placement,  this article states 75 %  of all network shows feature product placements. This article gives figures on the benefits of product placement in famous movies and television shows.  It's mutually beneficial for the marketer and the show/movie as  its a means of using celebrities to endorse their products and  it brings a sense of realism using products people know and can relate to. 

Eric_Determined / Eric Silverstein's comment, October 2, 2014 6:20 PM
Thanks Matthew for adding your valuable comment to the discussion. It's great to see the topic being discussed and shared with further insight across Jacques, Rebecca, Rolando, Olivia, Saina and Brett. Stay engaged and welcome everyone's participation!
Payton Cox's curator insight, October 6, 2014 12:47 AM

This article discusses the economics behind product placement, when it started and where it is heading. Today, we have so much power over television advertising through ‘zipping’ and ‘zapping’ therefore, marketers have to advertise content through mediums consumers are actually interested in. When products are naturally inserted into the story lines of our favorite shows we often do not even recognize it as advertisement therefore, it is often more affective.

Scooped by Saina Isaia
Scoop.it!

Guerilla marketing tactics have power to help or hurt musicians - Daily Nebraskan

Guerilla marketing tactics have power to help or hurt musicians - Daily Nebraskan | Guerrilla marketing and Product placement | Scoop.it
The idea of viral marketing is key to success for artists through the use of social media
more...
No comment yet.
Rescooped by Saina Isaia from Guerrilla Marketing
Scoop.it!

The Most Delicious Billboard Is Made Entirely of Cake

The Most Delicious Billboard Is Made Entirely of Cake | Guerrilla marketing and Product placement | Scoop.it
There are so many things to love about innovation in the marketing industry, but we wonder if any of that innovation is as delicious as Mr. Kipling's recen

Via José Elisiário Coelho
Saina Isaia's insight:

This is guerrilla marketing advertising cake  I a billboard 

more...
Rebecca Pereira's curator insight, October 2, 2014 2:41 AM

An example of how guerrilla marketing was used efficiently to win over consumers and promote a product! Innovation when it comes to marketing is key. 

Rescooped by Saina Isaia from The Jazz of Innovation
Scoop.it!

2012: the death of advertising?

2012: the death of advertising? | Guerrilla marketing and Product placement | Scoop.it

Crowdsourcing, viral Internet campaigns, product placements and guerilla promotions are quickly consigning tradition magazine ads and TV commercials to the annals of history, according to Seethu Seetharaman, Professor of Marketing at Olin Business School.


Via Peter Verschuere
Saina Isaia's insight:

an article about how product placement and other advertising strategies are quickly consigning tradition magazine ads and TV commercials to the annals of history, according to Seethu Seetharaman, Professor of Marketing at Olin Business School.

more...
Alex McAllister's curator insight, September 24, 2014 10:48 PM

This article is two years old but explains how traditional advertising is dying and IMC is becoming more popular.  The likes of social media are becoming more popular than any other advertising as well as cinema advertising.

Rescooped by Saina Isaia from A Cultural History of Advertising
Scoop.it!

Product Placement in TV/Film/Games

A chronological montage of product placement clips from TV, film and video games - spanning many decades.

Via k3hamilton
Saina Isaia's insight:

this is a video of an example of product placement.

more...
Kim dain in's curator insight, November 6, 2014 8:42 PM

PPL, which menas produt placement, affect to many programs since a long time ago. Its influence is even drastically increasing recently.

Scooped by Saina Isaia
Scoop.it!

Woolworths rapped over guerilla marketing on side of ABC Adelaide head office - MuMbrella

Woolworths rapped over guerilla marketing on side of ABC Adelaide head office - MuMbrella | Guerrilla marketing and Product placement | Scoop.it
Yahoo!7 News Woolworths rapped over guerilla marketing on side of ABC Adelaide head office MuMbrella Screen Shot 2014-09-04 at 10.05.33 AM Woolworths has said it expects to continue its guerilla marketing tactics but will not continue using ABC buildings after a cheeky incident
more...
No comment yet.
Scooped by Saina Isaia
Scoop.it!

Brilliant Ads on Twitter: "Guerilla Marketing. Nice idea of a local dentist. http://t.co/Z3KoQjsjbu"

Brilliant Ads on Twitter: "Guerilla Marketing. Nice idea of a local dentist. http://t.co/Z3KoQjsjbu" | Guerrilla marketing and Product placement | Scoop.it
Here's an example of Guerilla marketing .
more...
No comment yet.