Guerilla Marketing
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African Angel: With immediate effect | Ads of the World™

African Angel: With immediate effect | Ads of the World™ | Guerilla Marketing | Scoop.it

Via Sandra Robert
cobra youth communications's insight:

Scratch-off poster allows donors to see immediate benefits of each contribution toward African Angel.

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Rebecca Zook's curator insight, November 27, 2015 12:27 AM

Angels of the World shows their audience exactly what their donations mean to children across the world. Through the interactive poster and mobile apps, donation is made simple and people get to see the difference their making as they make it.

Rescooped by cobra youth communications from Chasse au trésor
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Mercedes-Benz : Escape the Map

Mercedes-Benz : Escape the Map | Guerilla Marketing | Scoop.it

We bought Streetview to life in an interactive sci-fi thriller. You must drive a trapped girl to safety for a chance to win a C-Class Coupé. AR, phone calls from the characters and social media worked together enhance the experience. Interactions were simple and easy to follow, to get the largest number of people through.


Via Sandra Robert
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Rescooped by cobra youth communications from Chasse au trésor
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M&M's - Find Red

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to fi...

Via Sandra Robert
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Rescooped by cobra youth communications from Public Relations & Social Marketing Insight
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Infographic: The State of Content Marketing 2013 | Marketing Technology Blog

Infographic: The State of Content Marketing 2013 | Marketing Technology Blog | Guerilla Marketing | Scoop.it

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...


Via Jeff Domansky
cobra youth communications's insight:

Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media.

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Jeff Domansky's curator insight, June 21, 2013 5:54 PM

Several good insights into content marketing and trends.

Alison D. Gilbert's curator insight, June 22, 2013 7:07 PM

Great Design.

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Why So Serious? A Marketing Transmedia Campaign - Case Study

THE DARK KNIGHT - WHY SO SERIOUS? CASE STUDY (transmedia marketing campaign)In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?

Via Sandra Robert
cobra youth communications's insight:

LA Times calls it, "One of the most interactive movie-marketing campaigns ever hatched by Hollywood" after The Dark Knight realozes the biggest opening day in the ticket box office of all time.

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Decoded - Advertising campaign of Jay-Z's book with Bing Maps

Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing. By placing all the pages of text of h...

Via Sandra Robert
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3 Ways Paid Social Ads Can Explode Your Content

3 Ways Paid Social Ads Can Explode Your Content | Guerilla Marketing | Scoop.it
Check out three paid social ad tools that can dramatically expand visibility for your brand's content.
cobra youth communications's insight:

We've all seen the ads on Facebook and LinkedIn, but this article outlines actual examples of successful social media ads through surprisingly inexpensive outlets. Definitely a tool to be taken into consideration to target young, tech-savvy audiences.

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