Growth Hacking Exposed
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Growth Hacking Exposed
Early Traction, Conversion, Tactics, Paid Marketing, Optimization, Content Marketing, Digital ToolBox
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Rescooped by Guillaume Dumortier from Content curation trends
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Growth Hacking Exposed | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer, Guillaume Decugis
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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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5 Tips To Making Great Vines

5 tips to making great Vine content.

Guillaume Dumortier's insight:

Vine is a growing platform for 6 second loop-videos. 

It competes with 15 second Insagram videos.

I think the more constraints, the more creative.

 

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How marketers can build loyalty during a long purchase cycle

How marketers can build loyalty during a long purchase cycle | Growth Hacking Exposed | Scoop.it
A key element for loyalty programs, especially in industries like retail and restaurants, is product purchase frequency. Frequently purchased products enable members to earn more reward currency and keep the product and the program top of mind.
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The Serious Marketer's Guide To Getting Started With YouTube Advertising

The Serious Marketer's Guide To Getting Started With YouTube Advertising | Growth Hacking Exposed | Scoop.it
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Here's How To Make Sure Your Tweets Go Viral

Here's How To Make Sure Your Tweets Go Viral | Growth Hacking Exposed | Scoop.it
A new study shows how to optimize your chances of getting retweeted on Twitter.
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How Taco Bell Is Exploiting Snapchat Stories

How Taco Bell Is Exploiting Snapchat Stories | Growth Hacking Exposed | Scoop.it
Taco Bell is providing a road map for brands on Snapchat. The fast food chain was quick to jump on Stories as a platform to tell a very simple tale.
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Gamification in Marketing: Lessons from the Khan Academy Website

Gamification in Marketing: Lessons from the Khan Academy Website | Growth Hacking Exposed | Scoop.it
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience.
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How to Bring the Power of Pinterest to Your Website or Blog? A widget.

How to Bring the Power of Pinterest to Your Website or Blog? A widget. | Growth Hacking Exposed | Scoop.it
Social media takes time. Tweets here. Facebook updates there. Pics pinned to Pinterest and videos on YouTube. I'm always juggling how much o
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Importance of growth hacking for startups | ZDNet

Growth hacking techniques such as social campaigns, content marketing, CRM automation, and influencer targeting have helped startups succeed much better than traditional marketing.
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20 days as a growth hacker

20 days as a growth hacker | Growth Hacking Exposed | Scoop.it
Another ten days has passed, and 1/5 of my total 100 days. These ten hacks are a bit smaller than the first, but even the small things count. The next ten days I will try to focus on larger hacks - if...
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Improve visitor retention with Google Analytics Behavior Flow | Video

Improve visitor retention with Google Analytics Behavior Flow | Video | Growth Hacking Exposed | Scoop.it
Use the Google Analytics Behavior Flow tool to improve user engagement and conversions. Use this info to discover opportunities for page improvements.
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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
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The Brilliant Hack That Brought Foursquare Back From the Dead | Wired Business | Wired.com

The Brilliant Hack That Brought Foursquare Back From the Dead | Wired Business | Wired.com | Growth Hacking Exposed | Scoop.it
The founder of Foursquare always envisioned the app as a fellow traveler, dispensing relevant information unbidden — tucked-away bars as you strolled a neighborhood, sale items as you entered a boutique, or popular appetizers as you sat down for...
Guillaume Dumortier's insight:

#technorketing

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Apple Is Building an RTB Platform to Sell In-App Ads

Apple Is Building an RTB Platform to Sell In-App Ads | Growth Hacking Exposed | Scoop.it
Apple leadership has given the iAds team a new mission: always be selling iTunes Radio.
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Company's Amazing Reply to a Raging Customer Has Fans and Orders Pouring In

Company's Amazing Reply to a Raging Customer Has Fans and Orders Pouring In | Growth Hacking Exposed | Scoop.it
Every once in a while, giving a foul-tempered customer a public skewering can be good for business.
Guillaume Dumortier's insight:

This is why engaging with unsatisfied customers is always an opportunity to strengthen the brand...and the business.

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A Blog Is Not A Content Strategy | John Doherty

A Blog Is Not A Content Strategy | John Doherty | Growth Hacking Exposed | Scoop.it
Tweet Buffer Vote on Hacker News Sharebar Tweet Buffer Vote on Hacker News Content marketing has been around for years, but until recently Google was not making good on their word to rank content that deserves to rank.
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Using Paid, Owned, and Earned Media to Promote an eBook

Using Paid, Owned, and Earned Media to Promote an eBook | Growth Hacking Exposed | Scoop.it
In this post, we open the kimono and show you how we promoted our 'Linking Outside the Box' ebook - and how it led to a 27% month-over-month lift in sign-ups.
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How Facebook App Developers Can Maintain Momentum After The Holidays

How Facebook App Developers Can Maintain Momentum After The Holidays | Growth Hacking Exposed | Scoop.it
Facebook reminded application developers that the end of the holiday season does not mean their efforts to attract more users must end, as well, and the social network also offered tips on successful engagement strategies for mobile apps.
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What 3 Content Types Drive the Most Interaction on Facebook?

What 3 Content Types Drive the Most Interaction on Facebook? | Growth Hacking Exposed | Scoop.it
Recently I have been experimenting with Facebook to see which type of content creates the most interaction with readers, what drives sharing on Facebook and increases virality.
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Ultimate Guide to Blog Comments [Infographic]

This infographic highlights the benefits of leaving blog comments, describes different blog commenter personality types, and lists effective commenting best pracrtices.
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15 Psychological Triggers to Convert Leads into Customers

15 Psychological Triggers to Convert Leads into Customers | Growth Hacking Exposed | Scoop.it
Would you like to know how to get more customers who can’t wait to buy your products and services?
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Showing the good practice of an engaging #welcome email

Showing the good practice of an engaging #welcome email | Growth Hacking Exposed | Scoop.it
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So You Think You've Got A Viral Idea? Now What | Distilled

So You Think You've Got A Viral Idea? Now What | Distilled | Growth Hacking Exposed | Scoop.it
Guillaume Dumortier's insight:
Definition of viral content is content that is circulated rapidly on the internet. It should have a viral coefficient higher than 1. (A viral coefficient is the total number of new viewers generated by one existing viewer. A viral coefficient above 1 means the content has viral growth and is growing, and a coefficient below 1 means that sharing growth is diminishing).
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Rescooped by Guillaume Dumortier from Mobile Content Marketing
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Tell Your Story: Why Digital Magazines Should Be Part of Your Content Marketing Strategy

Tell Your Story: Why Digital Magazines Should Be Part of Your Content Marketing Strategy | Growth Hacking Exposed | Scoop.it
  Is print dead? Who knows? What we do know is that digital magazines are...

Via Readz
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Readz's curator insight, December 10, 2013 6:10 PM

"The more tablet users there are, the more the digital magazine market is likely to grow. It’s already happening. Recent research shows that more than 59% of people read more magazines after purchasing a tablet and 63% want to have more choices of digital magazines."

Rescooped by Guillaume Dumortier from CustDev: Customer Development, Startups, Metrics, Business Models
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How to bring a product to market / A very rare interview with Sean Ellis - Venture Hacks

How to bring a product to market / A very rare interview with Sean Ellis - Venture Hacks | Growth Hacking Exposed | Scoop.it

Via ukituki
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ukituki's curator insight, July 27, 2013 12:14 PM

Oldie but goodie.