Growth in FinTech
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Quant Based Marketing for Start Ups

Quant Based Marketing for Start Ups | Growth in FinTech | Scoop.it
When I first got the job at Mint before they launched Aaron Patzer (founder) told me I had to get Mint.com 100,000 users 6 months after launching. I began by ma
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It's interesting to see an example for Mint.com with numbers.

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Mint.com is live

Mint.com is live | Growth in FinTech | Scoop.it
What I spent the past 9 months working on...



Thoughts?
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Intersting...

 

Catchy Headline

 

3 features/benefits

 

2 Calls to Action 

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Startup Tips: How I grew a waiting list of 20,000+ at Mint.com Part I

Startup Tips: How I grew a waiting list of 20,000+ at Mint.com Part I | Growth in FinTech | Scoop.it
Recently I got a question asking "i was curious what methods you used to build a 20k pre-beta email list, and what were the conversion rates for those emails
Graham Hunter's insight:

Noah Kagan is the man!

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Original Mint.com Landing Pages

Original Mint.com Landing Pages | Growth in FinTech | Scoop.it
I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch. The purpose of these pages
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I think that the pictures are interesting but the messages are really what interest me. I would be love to see the winning image tested with al of the different messages.

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How to do Funnel Marketing

How to do Funnel Marketing | Growth in FinTech | Scoop.it
What’s the first thought you have after you read a really great book? (PS Here are the 18 books that changed my life...) What is it? ...Rubs hands toget
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Survey, Social, Badges for SEO and WOM. Got it!

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How Mint beat Wesabe

How Mint beat Wesabe | Growth in FinTech | Scoop.it
I recently had an article sent to be me about why Wesabe lost and a few people asked me for a response since I was #4 at Mint. Here's an inside look at Mint's s
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How did Mint acquire 1.0m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel?

How did Mint acquire 1.0m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel? | Growth in FinTech | Scoop.it
Jason Putorti's answer: * The Product. Maybe we didn't have a high viral coefficient but we had a great net promoter score. People loved Mint, it solved a real problem for people, which is unlike most products with a high viral coefficient.
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