Growing To Be A Better Communicator
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Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Surviving Leadership Chaos
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Make a Winning Presentation

Make a Winning Presentation | Growing To Be A Better Communicator | Scoop.it

Many presentations read like lengthy novels. In business, however, audiences don’t want a book. They want the bottom line. This requires a different approach.

 

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donhornsby's curator insight, February 17, 9:55 AM
Do you know how to craft a winning presentation? Try these steps on your next one, whether it is a monster deal or an internal project.
 
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Your Secret Weapon in Business: Optimism

Your Secret Weapon in Business: Optimism | Growing To Be A Better Communicator | Scoop.it
Why aren't more people optimistic? Optimism may be the ticket to being happier, healthier and more successful. Who doesn't want that? Honestly, optimism often gets a bad rap. Many people see optimi...
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Sandeep Gautam's curator insight, June 11, 2014 6:53 AM

Optimism can be learned!!

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How Leaders Can Make Their Message More Memorable

How Leaders Can Make Their Message More Memorable | Growing To Be A Better Communicator | Scoop.it
3 tricks that allow you to tap into how our memory works so you can craft messages that your employees and customers won't soon forget.

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donhornsby's curator insight, October 31, 2016 10:16 AM
(From the article): We value things for their aesthetics, such as clothes and decorations. We also seek hedonistic values because they evoke sensory pleasure, which is why we enjoy good hotels and fun nightclubs. Sometimes, we make choices because of situational value, such as selecting Champagne versus wine because of a special occasion. And when we are really picky, we base our actions on holistic value, such as choosing a vacation in Paris, which will appeal to a range of values, from emotional to epistemological, aesthetic to hedonistic. You can find out what your audiences value most by using surveys, interviews, observation, or social media analytics. For example, a service like Sprout Social has a “discovery” feature, which allows you to tap into your followers’ update feeds and figure out what they find important. For your next content development project, consider this: it is not sufficient to be memorable to stay viable in business. You must be memorable and actionable. Taken together, these 3 measures will ensure that the ideas and messages you push forth are not soon forgotten in today’s noisy, social media-driven world.