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Rescooped by Lonoia Brooks from Business Brainpower with the Human Touch
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30 Outdated Leadership Practices Holding Your Company Back

30 Outdated Leadership Practices Holding Your Company Back | Grow. Business. Smart. | Scoop.it

According to the American Society of Training and Development, U.S. businesses spend more than $170 Billion dollars annually on leadership-based curriculum. My question is this; to what end? Are we producing better leaders or just more people who hold positions of leadership? What makes a leader successful? It seems like we should have the answer by now. However the sad reality is many organizations simply don’t even know where to begin. As you might have guessed, the author has a few suggestions…


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The Learning Factor's curator insight, July 30, 2013 6:23 PM

According to the American Society of Training and Development, U.S. businesses spend more than $170 Billion dollars annually on leadership-based curriculum. My question is this; to what end?

Juan Trujillo's comment, August 1, 2013 12:42 PM
Vicki Kossoff: Brilliant work. Thanks.
Don Cloud's curator insight, August 8, 2013 9:01 PM

Another title for this article is "30 Outdated Leadership Practices Holding your Military Unit Back"

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Health Care Reform: Procrastinate No More - Entrepreneur

Health Care Reform: Procrastinate No More - Entrepreneur | Grow. Business. Smart. | Scoop.it
Entrepreneur Health Care Reform: Procrastinate No More Entrepreneur The Obama administration's recent decision to postpone a key feature of the Affordable Care Act doesn't mean that business owners can put off thinking about the health reform law...
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Rescooped by Lonoia Brooks from The MarTech Digest
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"Everyone Wants Multimedia" - What It Means for B2B Marketing - LookBook

"Everyone Wants Multimedia" - What It Means for B2B Marketing - LookBook | Grow. Business. Smart. | Scoop.it

Key excerpt...

 

A recent report from PR Newswire contained a conclusion that we think is pretty darn important for B2B marketers. They found that press releases that contain multimedia - photos, videos plus additional documents such as PDF, Word or PowerPoint files - saw a whopping 77% increase in responsecompared to text-only press releases. In fact, the more content types and number of pieces of content in the press release, the higher the engagement. 

 

We think the implications for B2B marketing may be enormous. Conventional wisdom in B2B marketing has it that one should only serve a single piece of content per interaction with a lead or prospect, that they must be nurtured slowly in case they become overwhelmed and run away. But that's not what PR Newswire found. They found that companies that served up multiple content artifacts of different types at a single sitting - multimedia if you will - saw higher engagement.

 


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CYDigital's curator insight, July 17, 2013 6:49 AM

A fact sheet with links to 2 minute video and a SlideShare deck, distributed via main social media channels > just a fact sheet.


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