Greg Beazley
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25 Case Studies Using Twitter to Increase Business and Sales |

25 Case Studies Using Twitter to Increase Business and Sales | | Greg Beazley | Scoop.it

"1.Dell Outlet
Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. They also use tracking URLs to determine what users find most appealing. Last but not least. The company found that the Twitter deals do increase sales. Dell Outlet has booked more than $3 million in revenue which can be attributable to its Twitter posts. In addition, the division has done research showing that the overall awareness of the outlet has grown, too.

 

2. JetBlue

JetBlue was among the first corporate companies to join Twitter in 2007. Now in 2010 JetBlue has nearly a million followers and is often cited as an example of small corporate twittering. It’s goal when joining Twitter was to simply, help customers. They eventually found out what the dos and don’ts were for their customers. How did they do this? By asking. The company found that customer service tweets generated more followers and replies. When tweeting about a press release they found no response. JetBlue then began asking question in order to find out what the customers wanted. This approach has made them quite successful. JetBlue tore downs the wall between the customer and the brand by implementing what was to be just an experiment, Twitter.

 

3.Teusnerwine

Teusner Wines, is a boutique winery located in Australia and has only three employees. One of the three employees, Dave Brooks, sales and marketing director, noticed that Lance Armstrong was on Twitter. Brooks soon joined and started following Armstrong. He started to think that Twitter would be a good tool to tell people about the winery, in hindsight he was right. To get started he searched for wine-related terms. When he found influential and relevant users he followed them and eventually started conversations related to the business. He has since grown the following and makes a point to send personal thank you messages to customers. His mentality is to build relationship which can’t be done by simply selling a product. Since using Twitter, Brooks has seen more people coming to the winery for tours, more traffic to the website and numerous people in the United States and Canada asking where they can find the Teusner Wines. His focus is on the customers not the numbers."

GregBeazley's insight:

If you ever wanted to know whether any business has been successful on Twitter, then here is a comprehensive list of case studies that will help prove that success is achievable.

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SoHotRightNow!: The Importance Of Your Online Reputation

SoHotRightNow!: The Importance Of Your Online Reputation | Greg Beazley | Scoop.it
What does your reputation mean to you?...

 

When you shop on eBay for example, how much more likely are you willing to purchase from someone with a 99% buyer rating versus 50%?

 

I would say reputation is almost critical for survival in this modern world. Think about it. When you apply for a job, employers usually request references to qualify you are the right person for the job. Your referees are the ones dictating your reputation, so you it's important to to have a good reputation.

 

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SoHotRightNow!: How To Create A Killer Like James Bond

SoHotRightNow!: How To Create A Killer Like James Bond | Greg Beazley | Scoop.it

Is James Bond just a hypnotised agent that likes to sleep with hot women? Find out what Adele thinks and learn how hypnotism could be why many "innocent" people have been convicted as killers.

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SoHotRightNow!: When Is The Best Time To Send Email? [INFOGRAPHIC]

When Is The Best Time To Send Email?...

Here's one of my frist blog posts in a while. And this is the first time I'm trying out Scoop.it. So far so good, but I wish they would add the option to post to Blogger.

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How To Pick The Perfect Name For Your Business or Startup

How To Pick The Perfect Name For Your Business or Startup | Greg Beazley | Scoop.it
How To Pick The Perfect Name For Your Business or Startup
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Great article and worthwhile a bookmark.

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SoHotRightNow!: Smart Marketing Ideas For Businesses Without A Budget

SoHotRightNow!: Smart Marketing Ideas For Businesses Without A Budget | Greg Beazley | Scoop.it
"I don't have a budget to spend, but plenty of time to invest in marketing."...

 

I was able to rattle off a whole bunch of ideas relevant to his business without putting much thought into it.

 

I thought it would be useful to share these ideas with the rest of the world, with the hope that it might help other businesses out there who might be seeking marketing advice.

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The Reputation Graph Is Going to Take Over the World

The Reputation Graph Is Going to Take Over the World | Greg Beazley | Scoop.it
The Reputation Graph Is Going to Take Over the World - The Huffington Post...

 

This post highlights the potential of services like @Klout but moreso how our online reputation will become more important in our lives. 

 

Notably, this paragraph nails it in my opinion:

 

"Companies that effectively build the reputation graph will have an amazing opportunity to take advantage of these inefficiencies and to enable fundamentally new interactions within society. I hope that people will stop getting stuck up on the imperfection of the algorithms and start thinking big picture. We're in the top of the first inning of this trend. There is enormous potential here."

 

What do you think?

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