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The Pentagon's attempt to greenwash the military - Salon

The Pentagon's attempt to greenwash the military - Salon | Green Ads | Scoop.it
SalonThe Pentagon's attempt to greenwash the militarySalonIn other words, it's good in a very limited way, because sans behavioral change, it's still fundamentally an act of greenwashing.
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Budweiser Water Conservation | Budweiser Environmental Greenwashing

Budweiser Water Conservation | Budweiser Environmental Greenwashing | Green Ads | Scoop.it
Budweiser's Grow One, Save a Million environmental campaign hits a new low in their water conservation propaganda. According to the Budweiser, men use an average of 5 gallons of water each time they shave, and by getting American men to ...
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GreenAD

GreenAD | Green Ads | Scoop.it
#Green #AD : 1. GreenAD was given birth through the idea lets help those in need with the advertising costs that go to smart phone developers.
2.
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Behind the Scenes of Why Businesses Turn Green

Behind the Scenes of Why Businesses Turn Green | Green Ads | Scoop.it
Unlike the fake environmentalism portrayed in the previous advertisements for newspapers in the previous post, the following ads are a smart way to advertise for environmental alternatives.
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The Linguistic Landscape of Sustainability: Green Progeria - Environmental Leader

The Linguistic Landscape of Sustainability: Green Progeria - Environmental Leader | Green Ads | Scoop.it
Environmental LeaderThe Linguistic Landscape of Sustainability: Green ProgeriaEnvironmental LeaderWe looked at the operative language used in those ads (headline, offer, featured body copy) in order to understand the popularity of word and phrase...
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Greenwashing Sins Exposed | Rainharvest.co.za

Greenwashing Sins Exposed | Rainharvest.co.za | Green Ads | Scoop.it
Greenwashing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service.
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Totally Greenwashed: Green Planet Bottle

Totally Greenwashed: Green Planet Bottle | Green Ads | Scoop.it
“Green Planet Bottle” has become a substitute for consumers of the plastic bottle water since 2009. This product is labeled as organic, 100% plant-based, petroleum-and BPA-free, and carbon neutral.
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Green Party ad takes aim at attack ads

Green Party ad takes aim at attack ads | Green Ads | Scoop.it
The Green Party has launched its first campaign-style TV ad, but instead of targeting the other parties and espousing Green virtues, the ad takes ...ctv.ca...
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Brendan DeMelle | Conservation International Greenwashing Scandal ...

Brendan DeMelle | Conservation International Greenwashing Scandal ... | Green Ads | Scoop.it
Conservation International is embroiled in a devastating scandal over the greenwashing services it offered to undercover British journalists posing as Lockheed Martin employees looking for help sanitizing the public image of the leading ...
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Travel: Greenwashing in the U.S. airline industry? « Summit County ...

Travel: Greenwashing in the U.S. airline industry? « Summit County ... | Green Ads | Scoop.it
“It takes a special kind of cynicism for corporations to launch greenwashing campaigns at the same time they're filing a lawsuit directly challenging pollution standards set by duly elected governments,” Environmental Defense Fund ...
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What is greenwashing? How can I be more informed?

What is greenwashing? How can I be more informed? | Green Ads | Scoop.it
Greenwashing (a portmanteau of “green” and “whitewash”) is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) ...
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Stunty But Clever: Sidewalk Ads That Only Appear When It Rains | Co.Design

Stunty But Clever: Sidewalk Ads That Only Appear When It Rains | Co.Design | Green Ads | Scoop.it
Sidewalk Ads That Only Appear When It Rains | #Dutch agency Fresh Green Ads | Co.Design http://t.co/X4iaVrZ...
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What’s My Carbon Footprint? | Self Sufficiency Club

What’s My Carbon Footprint? | Self Sufficiency Club | Green Ads | Scoop.it
I'm sure you've heard about the carbon foot print right? It's that weird number you've heard on TV that they say everyone has but they don't tell you exactly (Please RT: : What's My Carbon Footprint?
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Greenwashing: Nearly All Products' Eco-Friendly Claims Are Bogus ...

Greenwashing: Nearly All Products' Eco-Friendly Claims Are Bogus ... | Green Ads | Scoop.it
More and more "green" products are entering the marketplace. And more and more, the labels claiming that a product is green, eco-friendly, or otherwise good for the environment are fairly meaningless.
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Shell Tries to Greenwash Fracking in South Africa - Care2.com (blog)

Shell Tries to Greenwash Fracking in South Africa - Care2.com (blog) | Green Ads | Scoop.it
Care2.com (blog)Shell Tries to Greenwash Fracking in South AfricaCare2.com (blog)A closer look reveals that it's simply a case of corporate greenwashing -- an attempt to present an environmentally hazardous practice as clean and beneficial.
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Reasoning Why Media Want to Look Environmental?

Reasoning Why Media Want to Look Environmental? | Green Ads | Scoop.it
Following up on the arguments presented so far on how harmful overconsumption is, I will now move to spot how the environment is portrayed in the Media, and why is it covered.
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Greenwashed

Greenwashed | Green Ads | Scoop.it
The issue of Green Advertising is expanding very quickly and many contradictory views are set regarding this matter.
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Green-Washing - International Digital Marketing

Green-Washing - International Digital Marketing | Green Ads | Scoop.it
Green-washing has made consumers suspicious of the real intentions of the companies. According to a BBMG study, only 11% of the European consumers trust environmental statements in product packaging and only 5% trusts eco-friendly ...
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Totally Greenwashed: The Body Shop

Totally Greenwashed: The Body Shop | Green Ads | Scoop.it
I love The Body Shop. Their products always smell good and my skin feels good when I use them. They claim that their products are all “natural”.
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Chevron Greenwashing? We Agree

Chevron Greenwashing? We Agree | Green Ads | Scoop.it
The latest ads from Chevron have real people – Chevron people – addressing real issues, showing everyday folk like you an me what a great thing Chevon is doing for us.
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Green Leaf Greenwash?: Letter to FTC Targets CBS EcoAds Program

Green Leaf Greenwash?:  Letter to FTC Targets CBS EcoAds Program | Green Ads | Scoop.it
EcoMedia, a division of CBS, owns six pending trademark applications for the marks ECOAD and ECOAD (and Design) (shown above), for various services including fundraising for environmental protection and media and advertising services (see, e.g.,...
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Conservation International Caught Aiding Extreme Greenwashing (Video) - Treehugger

Conservation International Caught Aiding Extreme Greenwashing (Video) - Treehugger | Green Ads | Scoop.it
Conservation International Caught Aiding Extreme Greenwashing (Video)TreehuggerIn short, CI seems pretty willing to help Lockheed carry out extreme greenwashing.
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Why Is The Monterey Bay Aquarium Greenwashing Sewage Sludge? - Firedoglake

Why Is The Monterey Bay Aquarium Greenwashing Sewage Sludge? - Firedoglake | Green Ads | Scoop.it
Why Is The Monterey Bay Aquarium Greenwashing Sewage Sludge?FiredoglakeToday, the nation's major sustainable food writers and bloggers will converge on Monterey, CA for an incredible invite-only sustainable food conference.
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'Green' seen as deceptive advertising - UPI.com

'Green' seen as deceptive advertising - UPI.com | Green Ads | Scoop.it
'Green' seen as deceptive advertisingUPI.com"An Eco-label that promises advertisers a green image while telling them they don't need to do anything to earn that image is the very definition of greenwashing," said Michael Green, executive director...
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Brendan DeMelle | Conservation International Greenwashing Scandal Exposed By Undercover Journalists

Brendan DeMelle | Conservation International Greenwashing Scandal Exposed By Undercover Journalists | Green Ads | Scoop.it
Loving Pamplamoose, the awesome youtube music team. Check out their cover of Angry Birds theme. Geeky Awesome...
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