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How To Make Real-Time Marketing Moments Work For Your Brand - Weigh Your Mind

How To Make Real-Time Marketing Moments Work For Your Brand - Weigh Your Mind | Great strategy content | Scoop.it
How To Make Real-Time Marketing Moments Work For Your Brand
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The attention span of consumers has always been really short. Reacting to real-time hot news is becoming essential to your company, as it generates interest. Real-time Marketing can lead to an incredible return on investment and shows your brand is paying close attention to the world surrounding it. So how does it work exactly? Here's a great article to show you how to do it!
 
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How to Enter the Global Marketplace with Advantage - Veem

How to Enter the Global Marketplace with Advantage - Veem | Great strategy content | Scoop.it
Learn why and how gaining advantage in the global marketplace is essential for small businesses - the vast majority of which are import/export businesses.
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Globalization is a term often used in the business world—especially over the last few decades; it embodies blurring geopolitical boundaries and operating internationally. If you’re a small business owner who is interested in trading globally, there are a few things you need to know. First, what is the global marketplace? What are the benefits of trading in the global marketplace? Lastly, what are the characteristics of global marketing? Answers to each of these questions will be key to your ability to enter the global marketplace with advantage.
 
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Why Your 20s Is the Perfect Time to Start a Business

Before I decided to leave college to start my first business, I went to my Uncle Todd for advice. He wasn’t an entrepreneur, but he played tight end for the Oakland Raiders and was the most successful person I knew. He asked me how much money I thought I’d earn in my first year. I gave him an estimate. He then asked what I’d do if my business failed, and how long it would it would take me to know that it was a losing proposition. I told him I figured that I’d know within a year or two at most, and that I’d just go back to school if it happened. Then he said, ”Why in the heck wouldn’t you do it, then? You’re in your early 20s. This is the only period in your life that you have time to lose.”
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Here are great pieces of advice for all young entrepreneurs who want to succeed. 
 
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4 Ways to Look Like an Expert When You're Just Starting Out

4 Ways to Look Like an Expert When You're Just Starting Out | Great strategy content | Scoop.it
Even if newly-minted entrepreneurs are talented and qualified, they often aren't taken seriously right off the bat. Here are a few ways to change that viewpoint.
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Being taken seriously is an important step for your business to grow. But how do you establish your expertise when you're just starting out? 
Dorie Clark, Eloquens author, gives you her best tips do so! Check it out
 
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11 must-have growth hacking strategies for your...

11 must-have growth hacking strategies for your... | Great strategy content | Scoop.it
If you ask any entrepreneur, the early stages of a startup are the most difficult. There are many reasons why the majority of businesses fail to get past the first phase but getting product to market fit is the most crucial step. This means acquiring users. Growth is the most important startup success factor. Even the world’s biggest startups including Uber, Airbnb and Udemy are constantly refining and pushing the limits when it comes to differentiating and testing their products to continue their rapid growth. So, what do you need to do to grow your startup to scale? Whether you are trying to validate product, market fit or scale your startup, you need awesome growth techniques. Many entrepreneurs are not to sure what the best methods are to achieve rapid growth. So here are 11 tips to help you out.
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The growth of your startup is an important factor to take into consideration when you own a startup. Growth hackers have different strategies they put into place in order to make small businesses go big; here are 11 tips you can directly apply coming from their knowledge. 
 
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31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing | Great strategy content | Scoop.it
Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging.
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Marketing for a New Age: Being Digital vs. Doing Digital

Marketing for a New Age: Being Digital vs. Doing Digital | Great strategy content | Scoop.it

To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world's top digital companies dominate the competition—traits we call their "Digital DNA." These traits should be at the heart of everything an organization does. Yet a recent study by Facebook and Deloitte found that most marketing organizations surveyed are still at the stage of "doing digital" rather than "being digital"—using digital technologies to make incremental improvements to the status quo, but not yet weaving digital into their DNA. This finding is consistent regardless of company size, industry or geography. Through ongoing research and surveys over the last three years, Deloitte identified 23 DNA traits that characterize a digitally mature organization. To see how marketing organizations around the world are progressing on their journey, Facebook and Deloitte conducted this latest follow-up study, including a survey of 383 marketing executives and managers across a wide range of industries and geographies, along with in-depth interviews of top marketing executives.

 
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The New Paradox Of Business Strategy

The New Paradox Of Business Strategy | Great strategy content | Scoop.it
Traditional business strategy means competing with other companies. But what if you were to compete with your customer?
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7 Seo Hacks for Startups Without Any Professional Help.

7 Seo Hacks for Startups Without Any Professional Help. | Great strategy content | Scoop.it
SEO hacks, tricks and tips like trending keywords and using them in tags and meta, writing content around keywords are enough to rank your website high.
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Where machines could replace humans--and where they can’t (yet) | McKinsey & Company

Where machines could replace humans--and where they can’t (yet) | McKinsey & Company | Great strategy content | Scoop.it
The technical potential for automation differs dramatically across sectors and activities.
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Finance vs Consulting - Which Career is Right For You? | WallStreetMojo

Finance vs Consulting - Which Career is Right For You? | WallStreetMojo | Great strategy content | Scoop.it
In this post we will do the analysis for Finance vs Consulting careers. We will provide all the details such as skills, job role for you to make a decision.
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Ten Reasons Out-Of-The-Box Thinkers Are Unhappy Employees

Ten Reasons Out-Of-The-Box Thinkers Are Unhappy Employees | Great strategy content | Scoop.it
Are you stuck in a box at work? Here are 10 reasons out-of-the-box thinkers are unhappy employees!
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Strategic Planning That Produces Real Strategy - Bain Brief

Strategic Planning That Produces Real Strategy - Bain Brief | Great strategy content | Scoop.it
Is your planning process a competitive weapon or a waste of time? The best companies at strategic planning treat it as a critical capability and are able to turn it into a competitive weapon by following five key principles.
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What Do Investors Want To See In A Business Plan? - BizzBee Solutions

What Do Investors Want To See In A Business Plan? - BizzBee Solutions | Great strategy content | Scoop.it
If you want to get funding for your startup idea, you should know what the investors look for in a business plan. You need to show them how you’re going to make a profit. Or in other words, how are you going to bring the money. Venture capitalists screen business plans. That’s what the
Eloquens's insight:
Building a good convincing Business Plan for your company is essential for many reasons. One of them is to impress investors to get capital quickly and be able to grow. But how do you create the perfect Business Plan for your business? Here what investors want to see!
 
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Why old business paradigms no longer work in 2017

Why old business paradigms no longer work in 2017 | Great strategy content | Scoop.it
Society is changing and that means the way we do business is changing too. As a result, that the old paradigm of ‘win-lose’ is dying out. Lik
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Society is changing and that means the way we do business is changing too. As a result, that the old paradigm of ‘win-lose’ is dying out. Like a big, tiny-brained dinosaur, who wants to win at any cost, doesn’t mind who he tramples on, and wants all the treasure for himself, anyone still operating this way is going to find themselves roaring at the skies in fury in a remarkably short space of time. 
 
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10 Tips for the First-Time Business Owner

10 Tips for the First-Time Business Owner | Great strategy content | Scoop.it
Advice from a young entrepreneur in the trenches
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Being a first-time business owner is a challenge, you often lack resources, work hard, and have absolutely no guarantee your business is going to work out or you are going to achieve your goals. 
In this article, Scott Gerber, founder of Sizzle It! tells you ten tips he wished someone would have told him before he launched his first startup. 
 
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Transforming Finance to Create Value: Gerard Badorrek, CFO of the GSA

Transforming Finance to Create Value: Gerard Badorrek, CFO of the GSA | Great strategy content | Scoop.it
Just like a commercial business, the U.S. General Services Administration (GSA), which manages acquisitions, vehicle fleets and real estate for customer federal agencies, must provide outstanding value, says Gerard Badorrek, GSA’s CFO. He describes how he led a transformation effort of GSA’s finance organization that standardized business processes, tightened financial controls and improved operational performance, applying lessons learned from leading numerous business transformations over his 25-year private-sector career. For Mr. Badorrek, one key to the long-term success of the transformation is establishing a “bias towards action” mindset in finance.
Eloquens's insight:
A great paper by the Wall Street Journal; an interview with GSA's CFO, since 2014 his job is to restructure its finance organization. A story of a successful finance transformation. Find out more here! 
 
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Why I'm Building My Business Using the 'Moneyball' Strategy

Discover how I'm growing and expanding my business using the same strategy that propelled the Oakland A's to defy the odds and become World Series Champions.
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Bryan Adams,  Founder and CEO of Ph.Creative explains in this article of Inc.com how he uses a sports strategy to build and grow his business. The movie "Moneyball" inspired him to make some changes... for the better
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Finance firms need freedom to choose location after Brexit

Finance firms need freedom to choose location after Brexit | Great strategy content | Scoop.it
Finance firms should not be forced by regulators to change location after Britain leaves the European Union in 2019, Andrew Bailey, chief executive of the UK's Financial Conduct Authority told a Reuters Newsmaker event on Thursday. Banks, insurers and asset managers based in Britain are already making contingency plans to shift some operations to continental Europe after Brexit takes effect in case access to the EU single market is closed off. But Bailey said Britain and the EU are in a position to preserve free trade for financial services, meaning such moves need not happen.
 
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Branded Data Is The Future of Startup Marketing

Branded Data Is The Future of Startup Marketing | Great strategy content | Scoop.it

The proliferation of advertising platforms means more methods to promote your organization but also more clutter to break through. That makes it necessary to find unique ways to distinguish yourself from the pack. Herein lies the beauty of branded data. It can be used to tell a story about your startup and its capabilities in a credible way that not only makes it shareable but also indefinitely usable.

 
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The Top 10 Books Every Leader Must Read

The Top 10 Books Every Leader Must Read | Great strategy content | Scoop.it
Being a leader requires a strong drive to learn, something these 10 authors dwell on.
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The How-To: Setting Up A Business Strategy For Your Enterprise

The How-To: Setting Up A Business Strategy For Your Enterprise | Great strategy content | Scoop.it

As an entrepreneur, you will need to make decisions on how to develop your services, market your product, or conquer a market or part of it. You must choose which methods you will use, and for what purpose you will use them. These choices form what we call a strategy, a set of decisions an entrepreneur takes in order to attain his or her goal–goals can be reached via a few simple actions taken alone. While establishing a strategy may seem simple, it can be quite challenging for young entrepreneurs. It requires of course a clear understanding of your product, your consumers, and the context of your work. But that is not enough. Below, I will summarize the arduous process of setting up a business strategy in six steps. Remember that creating a strategy requires reflection and consultation; its chances to succeed will be greater if you work on it as a team.

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People analytics reveals three things HR may be getting wrong | McKinsey & Company

People analytics reveals three things HR may be getting wrong | McKinsey & Company | Great strategy content | Scoop.it
More sophisticated analyses of big data are helping companies identify, recruit, and reward the best personnel. The results can run counter to common wisdom.
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What You Need to Know About Globalization’s Radical New Phase

What You Need to Know About Globalization’s Radical New Phase | Great strategy content | Scoop.it
Gone are the days when a single new technology boosted productivity, one country or region drove global growth, and everyone followed the same rules. Digitization and decentralization have blasted apart that old model. The opportunities are still global, but the challenges are local—and more complex than ever before.
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What CEOs are reading | McKinsey & Company

What CEOs are reading | McKinsey & Company | Great strategy content | Scoop.it
Leaders of some of the world’s biggest organizations reveal which books will keep them occupied in the coming months.
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