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Building great brands with brand research
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Trends and News: Brands, Branding & Positioning | Power Decisions | Marketing Research BLOG

Trends and News: Brands, Branding & Positioning | Power Decisions  | Marketing Research BLOG | Great Brands | Scoop.it
"Trends and News: Brands, Branding & Positioning"
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Just published: A New Model for Music: Big Bands, Big Brands

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Marketing research choices: Think first.

Marketing research choices:  Think first. | Great Brands | Scoop.it
Today, it's easy to begin looking for a problem to fit eye-candy marketing research data collection tools. Smart phone mobile surveys, online forums, online surveys with interviewer intervention, and more. The research data collection tool kit expands. Wait, wait. First things first. That is, think first. This post suggests steps to guide that critical thinking. Bottom line: first think about both opportunities and need for a marketing research study. 1.…
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New men’s performance wear #brand in prelaunch

Lookbook preview - @gabriele_originario in the @parkerdusseau Classic Chambray Work Shirt - shot by @sscotterpop #activewear #performancemenswear #parkerdusseau #sanfrancisco #california #commuter #menswear #menssuits #dapper #gq #fashion #fashionblogger

parkerdusseau's launch photos on Instagram

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Parker Dusseau... new performance menswear brand now in 'pre-launch' mode.... interesting #branding concept .... #newproducts 

 

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Finally, Science Branding That Doesn't Suck - Co.Design

Finally, Science Branding That Doesn't Suck - Co.Design | Great Brands | Scoop.it
Finally, Science Branding That Doesn't Suck -- I have another hypothesis (in addition to the plain fact that the funding mechanisms for scientific research don't incentivize hiring big-gun creatives to promote it).
Thomas Brown's insight:
A whack on the side of the #branding head ... #worthreading
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What is the most important trait a leader must cultivate? | SmartBlogs

What is the most important trait a leader must cultivate? | SmartBlogs | Great Brands | Scoop.it
The following answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most promising young entrepreneu
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Instagram

Getting seriously #academic reading some great research papers about #branding
adrianpure's photo on Instagram (Getting seriously #academic reading some great research papers about #branding http://t.co/w79jgV6uVE)
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Example of good PR using social media....
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Accenture Collaborates with Michelin to Launch Michelin's New Mobility ... - DailyFinance

Accenture Collaborates with Michelin to Launch Michelin's New Mobility ... - DailyFinance | Great Brands | Scoop.it
Accenture Collaborates with Michelin to Launch Michelin's New Mobility ...
Thomas Brown's insight:
Read this to learn why a good editor is crucial. Research not needed here. A sample of you and me will work. Likely too many cooks in kitchen .
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Gallup charged by #DOJ

Today: 1) The Gallup Organization settles with the federal government on two allegations of overbilling on noncompete contracts. #Brandresearch shortcomings and Gallup's settlement with the Justice Dept.
Thomas Brown's insight:
In a biz where veracity is key.
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BlackBerry keeps losing customers as it tries to turn itself around - Los Angeles Times

BlackBerry keeps losing customers as it tries to turn itself around Los Angeles Times Last year BlackBerry for the first time shipped fewer smartphones to the commercial segment globally than Apple Inc. #marketing
Thomas Brown's insight:
You can still buy buggy whips. Somewhere. They fought technology tide. VCR anyone? #toolate
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Brand Loyalty : a must-have marketing metric.

Brand Loyalty : a must-have marketing metric. | Great Brands | Scoop.it
The buzz about 'brand loyalty'... 
 
There's been discussion in the media lately about brand loyalty.  It's worth talking about because, of all marketing metrics, brand loyalty is one of the most telling and diagnostic of your brand health.
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On Culture and Communication of China Mobile Brand | Economics ...

On Culture and Communication of China Mobile Brand | Economics ... | Great Brands | Scoop.it
In this paper, the writer accessed to a large number of domestic and foreign research resources, studied on the theories of the brand, culture, business culture, brand culture etc. Meanwhile, she also analyzed and studied the related resources ...
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Time is of the Essence. So is Your Brand!

Time is of the Essence. So is Your Brand! | Great Brands | Scoop.it

Attention spans are short. Do you know how long your brand has to hit your target audience? You have only a few seconds to make your first impression.  
First contact must be clean, incisive, and powerful.

Time is of the Essence. So is Your Brand!

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Amazon.com: Plunkett's Advertising & Branding Industry Trends and Statistics Brief 2010 (Business Brief & Market Research Series) eBook: Jack W. Plunkett: Kindle Store

Amazon.com: Plunkett's Advertising & Branding Industry Trends and Statistics Brief 2010 (Business Brief & Market Research Series) eBook: Jack W. Plunkett: Kindle Store | Great Brands | Scoop.it
Amazon.com: Plunkett's Advertising & Branding Industry Trends and Statistics Brief 2010 (Business Brief & Market Research Series) eBook: Jack W.
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Eli Altman: On the Internet, all the good company names are taken - The Globe and Mail

Eli Altman: On the Internet, all the good company names are taken - The Globe and Mail | Great Brands | Scoop.it
“All of the beachfront real estate is taken,” said Eli Altman, creative director at Berkeley-based branding agency A Hundred Monkeys, and author of an upcoming naming guide for startups titled Don’t Call It That. For all its focus on innovation and disruption, the tech startup world can ...
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YuMe Adds 'Attentiveness' Measure - Daily Research News Online

YuMe Adds 'Attentiveness' Measure - Daily Research News Online | Great Brands | Scoop.it
YuMe Adds 'Attentiveness' Measure Daily Research News Online The best branding works when the target is receptive to the campaign message, which is determined by first-party demographic and interest data collected from the SDK.
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Ernest Hemingway’s Top 5 Tips for Writing Business stories…

Ernest Hemingway’s Top 5 Tips for Writing Business stories… | Great Brands | Scoop.it

dWho better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really...

Thomas Brown's insight:

Great tips. Best of all is, in a sense: quantity. quantity. quantity.... with a big wastebasket!  

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The new movie, Jobs - Inspire! …marketing & branding strategy | Blog |

The new movie, Jobs - Inspire! …marketing & branding strategy | Blog | | Great Brands | Scoop.it
The new movie, Jobs, is a very good representation of his personality, character, and Apple’s rocky path. Great business success requires great leadership.
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5 Great Ways Brands Have Used Instagram Video

5 Great Ways Brands Have Used Instagram Video | Great Brands | Scoop.it
5 Great Ways Brands Have Used @Instagram #Video - http://t.co/bAafXKc9h3
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Book Review: If The Buddha Dated - Huffington Post

Book Review: If The Buddha Dated - Huffington Post | Great Brands | Scoop.it
Book Review: If The Buddha Dated Huffington Post Anything from How to Win Friends & Influence People to How to Market Yourself as a Brand. I would actually stay ...
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Ways a successful brand is built

Ways a successful brand is built | Great Brands | Scoop.it
#Brands must find unique competency and build from there. http://t.co/YXil16FkA
Thomas Brown's insight:
Basic points yet #worthnoting.
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Lexus leads in long-term dependability, Chrysler falters - USA TODAY

Lexus leads in long-term dependability, Chrysler falters - USA TODAY | Great Brands | Scoop.it
USA TODAY Lexus leads in long-term dependability, Chrysler faltersUSA TODAYBy Chris Woodyard, USA TODAY Three luxury brands, led by Lexus, ranked at the top of JD Power and Associates' closely watched Vehicle Dependability Study and all four of...
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Newsjacking: A New Approach to PR | MarketingProfs Daily Fix Blog

Newsjacking: A New Approach to PR | MarketingProfs Daily Fix Blog | Great Brands | Scoop.it

I thought I'd pass on to you the trend following article by MarketingProfs blogger Ann Handley as she reviews David Meerman Scott's latest book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.


This brings up for me the critical importance of understanding the nuances of  your brand positioning; and knowing how your brand sits in the minds of your market.  


Plain and simple, "Newsjacking" is a marcom tactic.   To have tactics, like this one, make sense; a solid strategy must be in place.


For more about understanding your brand position, see http://www.powerdecisions.com/positioning-research.cfm

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How to conduct stellar brand research.

Brand research consultants discuss the critical factors in answering the question "How to do brand research?
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Developing Brand Identity Guidelines - Part 1: What Are Brand Identity Guidelines and Why Does Your Brand Need Them?

Developing Brand Identity Guidelines - Part 1: What Are Brand Identity Guidelines and Why Does Your Brand Need Them? | Great Brands | Scoop.it
Learn what brand identity guidelines are and why your brand needs written brand identity guidelines.
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