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30 Logo Designs Gone Wrong

30 Logo Designs Gone Wrong | graphic design | Scoop.it
In this post we have added 30 bad logo design examples for your inspiration. Logos are all around us.

Via Xposedbydesign, Nick Giuliani
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Xposedbydesign's curator insight, June 7, 2013 10:59 PM

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The Logo Mishaps of Giant Brands

The Logo Mishaps of Giant Brands | graphic design | Scoop.it
Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

 

Everybody makes branding mistakes. Early missteps in retrospect often are as big as the eventual names of some of the companies who made them -- Google was originally called Back Rub, Pepsi-Cola was known as Brad's Drink, and IBM started out as Computing Tabulating Recording Corporation, to name just a few.

 

And a company's logo is just as tricky and as important as its name. Your logo is the most powerful and immediately identifiable part of your brand. Properly done, a logo instantly communicates and reflects your company's personality. It also connects with your consumers. Done poorly, a logo can turn people off to your business and damage your reputation before you've had a chance to make your pitch.

 

But take heart, not everyone hits a homerun the first (or second or even third) time at the plate. Here are five iconic brands that did it their way, and then decided to do it another way.

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Your Brand Is More Than a Logo; It's an Experience

Your Brand Is More Than a Logo; It's an Experience | graphic design | Scoop.it
Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?

 

When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.

 

Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.

 

Brands really come to life when an experience confirms or amplifies the promise that your logo or tagline might offer.

 

Here are some key spots that you might not think about from a brand point of view. But there are places where you can truly bring your brand to life for your employees, customers, and vendors.

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What Your Company Logo Says About Your Brand (Infographic)

What Your Company Logo Says About Your Brand (Infographic) | graphic design | Scoop.it
In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.

Via David Simpson
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30 Logo Designs Gone Wrong - Bad Logo Design examples for your inspiration

30 Logo Designs Gone Wrong - Bad Logo Design examples for your inspiration | graphic design | Scoop.it
In this post we have added 30 bad logo design examples for your inspiration. Logos are all around us.

Via Xposedbydesign
more...
Xposedbydesign's curator insight, June 7, 2013 10:59 PM

Lets be social: @xposedbydesign on Twitter

 

Tee shirt store

http://www.zazzle.com/Xposedbydesign*

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What A Boundless Brand Identity Can Do

What A Boundless Brand Identity Can Do | graphic design | Scoop.it
We're talking about Brand Identity this week because while being remembered is essential, it's becoming harder every day. A brand identity is not your brand, but it's a whole lot more than your logo.
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Newcircus's curator insight, September 18, 2013 11:33 PM

Interesante infografía que explica lo que puede hacer por tu marca una identidad corporativa sólida y bien diseñada.

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Color Emotion Guide: Learn What Emotions Your Logo Represents

Color Emotion Guide: Learn What Emotions Your Logo Represents | graphic design | Scoop.it

You already know how important your logo color is, but did you know it also sparks an emotion when people see it? This color emotion guide shows you.

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ErwinBSight's curator insight, February 6, 2013 7:56 AM

Over the years, certain colors have even become popular for certain industries. For example, many times black is used for expensive products, white is used for health care and children’s products, and blue is the most common color of all.

Ryan Barlow's curator insight, April 8, 2013 12:07 PM

The color of a company's logo greatly affects the desireability of the product. Typically, yellow and red logos grab the most attention, therefore selling most frequently.