Grants And Fundraising
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Grants And Fundraising
Resources and Guidance to help your nonprofit or charity engage donors
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A time to stop giving?

A time to stop giving? | Grants And Fundraising | Scoop.it
At Christmas people are especially likely to respond to charity adverts featuring tragic images. But why, asks Georgie Fienberg.
MKCREATIVE's insight:

Thought-provoking article that calls into question the rather patronizing campaigns that many charities wheel out, especially during the winter holidays. What better way to raise money from affluent Anglo-Americans than to show the gaunt faces of African or South-Asian children? Georgie Feinberg challenges us to challenge our favorite charities to find an exit strategy − to find ways to turn donations into projects that lead to independent opportunities for the peoples they are trying to help.
The article tosses some molotov cocktails at many outreach campaigns, but she makes excellent points about how those campaigns still seem stuck in the world of "Live Aid" and "We Are The World." Most everyone else has moved on. So should the charities.

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Maximizing Your Organization’s Return on Fundraising Events | Nonprofit Marketing 360

Maximizing Your Organization’s Return on Fundraising Events | Nonprofit Marketing 360 | Grants And Fundraising | Scoop.it

Imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the organization to those very individuals who have the financial capacity to enhance and/or to ensure the organizations’ future.

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