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Australian wine category facing up to a brave new retail world - Off Licence News - The Voice of Drinks Retailing

Australian wine category facing up to a brave new retail world - Off Licence News - The Voice of Drinks Retailing | Grande Passione | Scoop.it
Grocers are streamlining ranges and abandoning price promotion strategies in favour of everyday low prices to fight the emergence of Aldi and Lidl, and Australia now risks being overwhelmed by countries that have a better “clarity of offer” and can trade shoppers up to premium tiers, according to Accolade.
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Aldi boosts online offer with new wines

Aldi boosts online offer with new wines | Grande Passione | Scoop.it
Aldi has boosted its online wine range, as it admitted it was still “tweaking” the offer following feedback.
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Deep discounting has ‘muddied water’ in UK

Deep discounting has ‘muddied water’ in UK | Grande Passione | Scoop.it

“The stigma of shopping at a discount store no longer applies in the UK – people are proud to be getting a bargain – it’s fashionable to be frugal.

“But consumers equate quality with price so deep discounting in wine has muddied the water and has conditioned consumers to buy at half price.

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