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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Communication design | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode

Via janlgordon
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janlgordon's curator insight, February 1, 1:09 AM

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Why You Need to Know the Difference Between Customer Loyalty and Advocacy

Why You Need to Know the Difference Between Customer Loyalty and Advocacy | Communication design | Scoop.it
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...

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snappstare's curator insight, July 13, 2013 7:12 AM

fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

Topmostviral's curator insight, July 16, 2013 3:59 AM

Loyalty or advocacy

Cruise Line Class's comment, August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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Why Social Media Marketing Is About Relationships

Why Social Media Marketing Is About Relationships | Communication design | Scoop.it
This article looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe

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janlgordon's curator insight, December 20, 2016 6:37 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

 

It's important to connect with your fans and followers instead of just advertising to them.

 

Understand the Right Way to Interact as a Brand

 

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

 

Hughes shows how to get to know your audience better in order to provide value and increase sales.

 

Here's what caught my attention:

 

  • "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

 

  • "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

 

  • "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image:Multiple sources; origin unknown

 

Read full article here: http://ow.ly/RteF307iiBc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 20, 2016 1:22 PM
thanks @massimo facchinetti
janlgordon's comment, December 21, 2016 11:01 AM
thank you @massimo facchinetti