Communication design
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Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat

Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat | Communication design | Scoop.it
Gucci creative director Alessandro Michele collaborates with NYC artist GucciGhost (aka Trevor Andrew) to blow up its GG logo for restless digital natives

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A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs

A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs | Communication design | Scoop.it
We've all seen commercials featuring picture-perfect slumberers slowly waking up to a casually wafting scent of a freshly brewed cup of coffee. It's something we'd all love to experience, but let's be real—it would have to be a mighty strong mug to pull most of us out of dreamland at the day's first light. Now, instant coffee giant Nescafé has found a way to integrate that visceral coffee aroma into a morning wake-up call with a twist. Nescafé's new

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...

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Sylvain Leroux's curator insight, July 17, 2013 11:28 AM

Last corporate campaign "Designed by apple California".

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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | Communication design | Scoop.it
There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements.

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David Blundell's curator insight, May 29, 2013 6:41 AM

Is your YouTube channel as good as it could be? Here's some great tips from those lovely people at Mashable . . .

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Be Visual. Be Social.

Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.


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Glow Images Colombia's curator insight, March 22, 2013 2:24 PM

 capitalizando las imagenes en una estrategia de redes sociales 

Victor Alejandro Polanco Frías's curator insight, March 23, 2013 1:11 PM

Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son???

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Facebook Announce A New Pages Structure for Global Brands

Facebook Announce A New Pages Structure for Global Brands | Communication design | Scoop.it

Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .


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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Communication design | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Communication design | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.

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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Communication design | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Infographic: America’s 25 Biggest Advertisers

Infographic: America’s 25 Biggest Advertisers | Communication design | Scoop.it
America’s 25 Biggest Advertisers: AT&T, McDonald's, Apple - DesignTAXI.com

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Sylvain Leroux's curator insight, July 11, 2013 9:16 AM

Infographic that shows America’s 25 biggest advertisers, in terms of media spending

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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Communication design | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

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Daniel Jurado's curator insight, April 15, 2013 2:48 AM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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10 Ways to Market Your Business With Foursquare via Social Media Examiner . . .

10 Ways to Market Your Business With Foursquare via Social Media Examiner . . . | Communication design | Scoop.it

Learn how to use Foursquare effectively to give a boost to your business . . .


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Building a Brand - You ARE What People Believe

Building a Brand - You ARE What People Believe | Communication design | Scoop.it

Whether or not your business is a bricks and mortar business or a pure on-line enterprise the management of your brand in different environments and for different market segments is becoming more complex and more important. Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building. This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.


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Matthew Wafer's curator insight, September 25, 2014 11:56 PM

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Brett Reid's curator insight, October 1, 2014 5:29 PM

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

Francesca Everard's curator insight, October 2, 2014 7:48 AM

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.