Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Google Plus and Social SEO | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.
Neil Ferree's insight:

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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Neil Ferree's curator insight, April 3, 2014 12:44 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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Ideal Blog Post Length for SEO

Ideal Blog Post Length for SEO | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Optimization for a blog post use these new revised numbers.


For conventional onpage optimization read this article.

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Google Plus and Social SEO | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?
Neil Ferree's insight:

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

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Suzen Pettit's curator insight, March 27, 2014 2:10 PM

Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

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A Guide to Google Chrome Extensions as Suggested by the Google+ Community

A Guide to Google Chrome Extensions as Suggested by the Google+ Community | Google Plus and Social SEO | Scoop.it

What are Google Chrome Extensions? 


Chrome Extensions are “… small software programs that can modify and enhance the functionality of the Chrome browser. 

Neil Ferree's insight:

If you're a fan of Chrome like many of us are then you know installing the right extensions form the Chrome store is the way to go. 


This guide will help you find and use the best ones.

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Randy Bauer's curator insight, March 26, 2014 10:43 AM

Extensions on Chrome can expand function and capability. This is a great Guide to Get the Most Out of Chrome Extensions. Original by http://plusyourbusiness.com

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8 Social Media Blogs You Should Add to Feedly RSS Reader

8 Social Media Blogs You Should Add to Feedly RSS Reader


Google Plus for Business: 3 Tools to Instantly Give Better Results

7 Tips For Creating Valuable Content Your Clients Actually Want

10 Golden Rules to Successful Social Media Marketing

Content Marketing System Best Practices

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Taming the Social Media Marketing Beast

How to Identify Relevant Hashtags for Your Business

6 Ways a Formatted G+ Post Will Increase Engagement & Interest

Neil Ferree's insight:

Do you use Feedly RSS Reader like I do to source awesome articles, videos, podcasts for your content marketing campaigns? Me too!


Here 8 Awesome Social Media Marketing Blogs you will want to add to your Feedly RSS reader to get some of the best SMM content you'll find anywhere.

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Abd Torah's curator insight, March 24, 2014 1:17 PM

8 Social Media Blogs You Should Add to Feedly RSS Reader

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How to get your long tail keywords to rank on page 1

How to get your long tail keywords to rank on page 1 | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Here are 25 long tail keyword phrases that I've gotten to rank on page 1 of Google using my social link wheel methodology. Any SEO guy worth his weight in salt would not guarantee you will get the same results, but if you follow my formula exactly as I have, your odds of getting your content and social profiles and website to rank on page 1 of Google go up exponentially. 

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Why “OC/DC” is the Replacing SEO (or) Is It?

Why “OC/DC” is the Replacing SEO (or) Is It? | Google Plus and Social SEO | Scoop.it
Introducing “OC/DC” — the replacement for SEO

What people really mean when they say “SEO” is the idea of optimizing content for discovery and conversion…
Neil Ferree's insight:

If you read Moz or Copyblogger and put any equity in their expertise like me a few thousand other SEO Professionals do, OC / DC is your new blueprint for assisting your client's to get to the promise land.

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Neil Ferree's curator insight, March 16, 2014 1:30 PM

Make no mistake: legitimate SEO tactics still matter today as part of any content marketing campaign. On-page Optimization is still key for the SE bots as is Off-Page link building (but) optimizing content for discovery and conversion is your new SEO mantra!

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How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under

How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under | Google Plus and Social SEO | Scoop.it
Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it.
Neil Ferree's insight:

Finding and publishing relevant curated content to your blog and your top social channels and doing it at a fraction of the time it takes to research, compose, edit and publish an original article on your blog has huge upside to those who use the Scoop.it platform.


@Martin (Marty) Smith dives deep into the technical aspects of how he uses and measures his content marketing over/under quotient and for some, that's honey to the bee.


For me, I find enormous value in being able to train my Scoop.it CC engine to find more than just relevant content, I seek content that has 3 things every submission needs;


  • A Headline with Immediate Click Me Now Appeal
  • An Image that tells and sells Read Me Now
  • Copy worthy of a Demian Farnworth byline


What Marty forgot to mention in his well thought out piece is the awesome social content amplification that occurs when you curate awesome content that other Scoopiteers share to their top socials.


Seeing 10 people share your Scooped Story to their social channels with the click of a mouse is good validation you're on the right track

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Martin (Marty) Smith's comment, March 20, 2014 10:52 AM
Wow, great thoughts here @Neil Ferree going to curate into my G+ post. Thanks for the cool share. Marty
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Content Outliers: Learning from the Web's Most Viral Content

Content Outliers: Learning from the Web's Most Viral Content | Google Plus and Social SEO | Scoop.it
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility.
Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
Neil Ferree's insight:

The quality of your idea is EVERYTHING

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Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday | Google Plus and Social SEO | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
Neil Ferree's insight:

What people really mean when they say “SEO” is the idea of optimizing content for discovery and conversion across a wide spectrum of the web … not just search engines.


When you consider wide spectrum of the web and what this means → do you include your entire social link wheel or just your main website or both or all of the above?

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Complete Guide to Google Hangouts for Businesses and Individuals

Complete Guide to Google Hangouts for Businesses and Individuals | Google Plus and Social SEO | Scoop.it

What are Google Hangouts? They are video calls with up to 10 people on a standard account and 15 people on an Google Apps account, and also text chat with up to 100 people; as well as live events streamed on YouTube, and conference calls too.

Neil Ferree's insight:

Arguably, one of the most useful features of Google+ platform is the Google Hangout app. I use Hangouts every time I coach a new client on How to Build a Content Marketing System.

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How Are Small Businesses Using Social Media [Infographic]

How Are Small Businesses Using Social Media [Infographic] | Google Plus and Social SEO | Scoop.it
Check out this infographic which shares some of the important factors small businesses face in today's social media marketing world.
Neil Ferree's insight:

According a new study conducted by verticalresponse, 88 percent of small business owners still gravitate to Facebook as their social network of choice. While, Google+ and Pinterest are gradually growing as a viable marketing platforms.


  • More than 50% have a company blog
  • 55.9% use 3rd party tool to manage their SMM
  • 60.7% spend less than 6 hours a week on SMM
  • 35.2% use YouTube as part of their SMM activities
Obviously, social seo and local seo and video seo are as important today as they have ever been
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9 Tips to Writing Posts That Get Read on the LinkedIn Publishing Platform

9 Tips to Writing Posts That Get Read on the LinkedIn Publishing Platform | Google Plus and Social SEO | Scoop.it
One week ago I gave you advice on why you should use the LinkedIn publishing platform once you get access to it, and you will get access to it in the not so distant future if you don't have access to
Neil Ferree's insight:

This is how how to leverage the new LinkedIn Publishing Platform. Excerpts from social media powerhouse Neal Schaffer

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How to Do Google Plus SEO?

How to Do Google Plus SEO? | Google Plus and Social SEO | Scoop.it
SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are …
Neil Ferree's insight:

Google Plus and Social SEO is the same thing only different than




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BlairEvanBall's curator insight, March 31, 2014 12:23 AM

It's a multi-faceted approach to SEO with Google+.

However the strategy if used properly and executed well will pay dividends for you and your business.

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5 Free Tools for Seeing the Analytics of Any Website

5 Free Tools for Seeing the Analytics of Any Website | Google Plus and Social SEO | Scoop.it

Here are five free tools, available to anyone. Just plug in the web address of your competitor. Some of these analytic tools are more accurate than others.


Alexa and Compete don’t include traffic levels in their free versions.


So here’s a report from trafficestimate.com.


Keep in mind that estimates may be way off, especially for smaller, lower traffic websites.

Neil Ferree's insight:

I compared 10 social media blogs using Alexa and SimilarWeb for:


  • Total Visits
  • Page Views
  • Time on Site
  • Bounce Rate


I posted my findings on my SlideShare Deck with the title of the deck being 10 Social Media Blogs You Should Follow.


As Andy said in his article, estimates may be way off, especially for smaller lower traffic sites.


I was surprised to see the bounce rate, time on site and page views for some of these big popular blogs were not very impressive


The Free Tools I use to Rank and Score a Website include:



At a minimum, you should scan your own website using each of these tools above and compare the results with your Google Analytics stats for accuracy.


At the end of the day, all this analytics stuff doesn't mean squat if your content marketing strategy isn't working for you. Here's how to fix it!

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How to Find and Encourage Google+ Fans to Share Your Content

How to Find and Encourage Google+ Fans to Share Your Content | Google Plus and Social SEO | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.
Neil Ferree's insight:

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Neil Ferree's curator insight, March 26, 2014 5:52 PM

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Social Shares is the New SEO

Social Shares is the New SEO | Google Plus and Social SEO | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.

Neil Ferree's insight:

Its pretty easy to get a +1 on a G+ post or a Like on Facebook update or a retweet on one of your Tweets if your content is cool and well thought out and your image and intro are all in sync.


Getting someone to share your article, post or tweet with their friends and social connections is a horse of a different color, so being able to increase your online visibility is becoming more challenging.


This Mind Map covers a lot of what's involved in making this happen and will be useful to you if you agree social shares is the new seo?

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kay's comment, April 28, 2014 4:34 AM
awesome map
Neil Ferree's curator insight, June 30, 2014 4:17 PM

As you can see from this Mind Map, there are many moving parts to a robust Social Content Marketing Model.

pearfriday's comment, June 4, 2015 3:40 AM
Helpful
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10 Popular Content Curation Tools

10 Popular Content Curation Tools | Google Plus and Social SEO | Scoop.it
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.
Neil Ferree's insight:

Its no surprise @Scoop.it is in the top spot on this Top 10 Content Curation tools.


Mest of the 50+ businesses we've coached and trained on how to increase brand awareness and online visibility using Scoop.it is strong validation this content marketing tool is the way to go!

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Joyce Valenza's curator insight, March 22, 2014 6:43 PM

Interesting list of free and not-so-free options

Cynthia Alvarado's curator insight, March 23, 2014 5:28 PM

Information overload is the problem of the day. A good curation tool can help keep track of the things you want without going through a million websites.

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29 Design Resources That Work Miracles

Design is everything with content. When you're pushing out an aggressive marketing campaign it usually will involve a great amount of content. Our designer K...
Neil Ferree's insight:

Visual Imagery and Content Marketing go hand-in-hand these days. The Title of your piece has to have the right stuff for sure and unless your image goes POP → you're probably not going to get the results you're looking for? These free visual tools will help make that happen.

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Randy Bauer's curator insight, March 21, 2014 11:05 AM

This is a Great Resource on Creating Visual Content for Online - Marketing and Design. 

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Google's Matt Cutts: We've Taken Action On A Large Guest Blog Network

Google's Matt Cutts: We've Taken Action On A Large Guest Blog Network | Google Plus and Social SEO | Scoop.it
Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […]
Neil Ferree's insight:

Long gone are the days of submitting your article to a slew of article directories. Apparently, guest blogging even on perceived legit sites like this one MyBlogGuest has seen its best days too.


A better strategy is to post original content and monetize your social media marketing efforts that way or do like I do and curate content using a content curation platform like @Neil Ferree

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7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want

7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want | Google Plus and Social SEO | Scoop.it
Want to create more valuable content every day? These 7 simple tips are the key to consistent quality content.
Neil Ferree's insight:

Try not to get too bummed out like I did when you realize how easy it is to create valuable content that your clients actually want so long as you have a plan and work it everyday for 100 days like +Ryan Hanley did and shows us how he did in this 6 minute video.

1) Create an Editorial Calendar
2) Video is Your Friend
3) Stay on Topic
4) Steal Like an Artist
5) Work in Batches
6) Use a Formula
7) Have a Purpose


You might have to read this a couple of times like I did to get the gist of Ryan's message, so let me give you the punchline

Why answering questions is the most effective form of content marketing?

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Sabrina Gibson's curator insight, March 20, 2014 6:30 AM

No matter what you do with your Social Media Strategy it always comes down to providing consistent content that is quality.  This is a great article with 7 great tips.  #socialmedia

Randy Bauer's curator insight, March 24, 2014 12:52 AM

Ryan Hanley at Content Warfare delivers here with 7 Simple Tips for Creating Valuable Content.

Follow the link to find out more about his Content Warfare Podcast. 

You can find his podcast on Stitcher (the app).

Lenked's curator insight, April 22, 2014 11:13 PM

Creating quality content is a good start.

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7 Google+ Tips to Create Maximum Engagement

7 Google+ Tips to Create Maximum Engagement | Google Plus and Social SEO | Scoop.it

Google+ engagement. 

Everyone wants it, but few know how to create it.

Neil Ferree's insight:

Follow these 7 Google+ Tips by Rebekah and you will probably see your social engagement increase 10 fold and your content marketing efforts will improve along with your social engagements.

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3 Steps to Identify Blog Topics that are Relevant to Your Audience

3 Steps to Identify Blog Topics that are Relevant to Your Audience | Google Plus and Social SEO | Scoop.it
We've all been there (or at least seen it happen): With a blog post deadline looming, we still can't figure out what to write about. This post offers three steps to help you methodically identify ideas for posts that will really resonate with your audience.
Neil Ferree's insight:

Once you've completed this analysis, your social content marketing efforts will become more focussed, effective and generate the social engagement you've been looking for!

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Neil Ferree's curator insight, March 16, 2014 10:55 AM

What you need in order to identify blog post ideas that will allow you to connect with your audience is an actionable and simple process that is easily repeatable, applicable to any industry, and scalable.


Once you've completed this analysis, your social content marketing efforts will become more targeted, focussed and effective

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How to embed a Google Plus Post to Blogger

How to embed a Google Plus Post to Blogger | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

When it serves your purpose, its handy to embed a Google Plus Post into your Blogger or WordPress website. What's kinda cool is that the +1's and comments will show up in the embedded post and in your Google Plus stream. This can be useful for social engagement too.

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Large Image Preview Cards

Large Image Preview Cards | Google Plus and Social SEO | Scoop.it
Image Link in a Google Plus Post

Now that we can share a WP article and the image carries a link back to the blog post article it makes sense to make…
Neil Ferree's insight:

Large Image Preview Cards on Google+ are linkable and clickable and will likely increase traffic to your website once you have your code set up and your featured image sized and coded as needed.

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