All-in-One Social Media News
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All-in-One Social Media News
The what, why, and how social media impacts you as a consumer, marketer, or both.
Curated by Mike Macey
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Facebook Shares Better Than Links For Google Ranking?

Facebook Shares Better Than Links For Google Ranking? | All-in-One Social Media News | Scoop.it

Social Media And Search Rankings


There’s been a lot of talk about how social media’s impact on search this week, with industry conference SMX Advanced having taken place. It’s interesting to see this study site Facebook shares and Tweets as major signals. It’s not incredibly surprising, given that these are two of the Internet’s major social networks, but it is interesting that they top Google’s own Google+.

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Poll: Facebook ads not working on most users

Poll: Facebook ads not working on most users | All-in-One Social Media News | Scoop.it

I believe it is important for small business owners to understand Facebook and all social media is not your 24/7 sales agent.  Social media is about building relationships; it is not a substitute for hard work and a quick buck.


SEO and Inbound Relationship Marketing is very effective for list building and developing a community of qualified prospects.  Embrace social media and seek strategic thinking consultants--By Mike Macey, ThinkUp New Media.


Poll: Facebook ads not working on most users

By Salvador Rodriguez
June 5, 2012, 11:21 a.m.


A new poll shows the vast majority of Facebook users say ads on the social network have never led them to make a purchase.


Four out of five Facebook users said neither advertisements nor comments on the social network have ever led them to buy a product or service, according to the poll by Reuters/Ipsos.


The poll comes at a terrible time for Facebook as the company, which just went public last month, struggles with concerns that it hasn't figured out how to monetize its more than 900-million users effectively.  Read more  . . .

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You May Like Facebook Camera, But You'll Still Love Instagram

You May Like Facebook Camera, But You'll Still Love Instagram | All-in-One Social Media News | Scoop.it

By Ian Paul, PCWorld May 25, 2012 9:19 AM


After paying $1 billion to acquire Instagram about six weeks ago, Facebook recently launched its own Instagram clone, Facebook Camera, and like many people I wanted to check it out right away.


“Great, it’ll be like Instagram, but only with photos from people I actually care about,” I thought. Facebook is one of the most popular photo sharing sites on the Web. During the first three months of 2012, an average of 300 million images were uploaded to the social network every day. Facebook is all about photos. This was going to be great.  Read more  . . .

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Why Twitter Is a Better Brand Platform Than Facebook

Why Twitter Is a Better Brand Platform Than Facebook | All-in-One Social Media News | Scoop.it

By: B.L. Ochman

Twitter will endure long after intrusive advertising on social platforms, including Facebook, have failed.


10 Reasons Twitter Will Be Huge For Business


Back in 2007, I was practically tarred and feathered when I wrote a post giving reasons why marketers need to pay attention to Twitter.


Now that Twitter is six years old and has 140M+ active users, creating over one billion Tweets every three days, the platform is more important than ever before. Here's what I think today: it's a stronger platform for advertisers than Facebook will ever be.


In fact, I'd put my money on Twitter to be here and be growing long after Facebook fades away. I think Twitter will monetize with brand partnerships like its current brilliant global one with Pepsi, and its partnership with ESPN. These are non-obnoxious, non-obtrusive ways to use advertising and promote content and brands. They will endure long after intrusive advertising on social platforms, including Facebook, have failed.


Marketers need to remember that Twitter is about give and take. If you just use it to pimp your stuff, you'll be zapped in mid-tweet: blocked for good.  Read more  . . .


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Some teens aren't liking Facebook as much as older users

Some teens aren't liking Facebook as much as older users | All-in-One Social Media News | Scoop.it

SAN FRANCISCO — For teens, it has been an essential rite of passage: They turn 13 and join Facebook .


For these youngsters the social networking giant's novelty has worn off. They are checking out new mobile apps, hanging out on Tumblr and Twitter, and sending plain-old text messages from their phones.


Since she signed up three years ago, friend requests and status updates are as much a part of Meera Kumar's life as homework and exams at Menlo School, the elite private school in leafy Atherton, Calif., where she's a 16-year-old sophomore.


But when her kid sister Anika turned 13 last year, she gave Facebook a pass.


"I guess I haven't been that interested in it," said Anika, who prefers sharing photos with friends on Instagram via her iPhone or video chatting with them onGoogle+.


Could Facebook be losing its cool? Read more . . .

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Social Media in 10 Minutes a Day

Social Media in 10 Minutes a Day | All-in-One Social Media News | Scoop.it

I am a social media convert; I believe that social media is good for business and also often adds value to the conferences and events we organise. I also appreciate however that it can take up a lot of time; time which can often be in very short supply when running a business and juggling numerous event projects!


I believe that you can effectively monitor and manage your social media presence in less than 10 minutes a day, IF you are disciplined and get into a daily routine. In this blog post I share some of my tops tips to manage social media effectively.

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Stressed out by social media? There's an app for that!

Stressed out by social media? There's an app for that! | All-in-One Social Media News | Scoop.it

Puget Sound Business Journal by Silicon Valley / San Jose Business Journal
Date: Friday, May 11, 2012, 11:04am PDT


Nestle, the makers of KitKats and other snacks, is offering a tongue-in-cheek app that relieves the stress of social media by posting and responding to Facebook and Twitter so users don't have to.

If keeping up with what is being posted on Facebook, Twitter, LinkedIn and other social media is more than you can handle these days, a new app may make you smile.


Nestle, the makers of KitKats and other sweets, is offering Social Break — a free app that automatically posts to social media and responds to posts made by friends or those you follow.

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15 Current Technologies A Child Born Today Will Never Use

15 Current Technologies A Child Born Today Will Never Use | All-in-One Social Media News | Scoop.it
From the moment that I found out my wife was pregnant with our first child, a son, I’ve thought of his development in terms of tech.
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8 Ways to Solve Prospects’ Problems Through Your Marketing

8 Ways to Solve Prospects’ Problems Through Your Marketing | All-in-One Social Media News | Scoop.it
You're in business because you provide solutions. You've got answers. You're the (wo)man with the plan.  


Let’s take a look at some of our customers, for example. AmeriFirst Home Mortgage helps home buyers find the right mortgage for them. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI.


Notice how none of those explanations of what each company provides focused on the specific product or service? That’s because the product or service isn’t what makes a lead want to be your customer — it’s a solution to their problem that people care about. Your business is successful because it provides some solution, but if your campaigns seem to be flailing a bit, it may be because you haven’t applied that problem-solving principle to your marketing.


Not yet, anyway. This post will give you plenty of ideas to implement that will make your marketing more solution-oriented. That way, your prospects see you as a helpful problem solver they actually like and trust … not just a peddler of your product or service!


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Why Small Business Owners Needs to Have a Website? | Creative Website Design, SEO and Internet Marketing Company

Why Small Business Owners Needs to Have a Website? | Creative Website Design, SEO and Internet Marketing Company | All-in-One Social Media News | Scoop.it


Latest study found that 46 % of small business owners don’t have a Website in 2011. Another study discovered that only 50 % of those with a website are presently monitoring their marketing campaigns.


Perhaps that sets my fire regarding last week’s small business SEO web conference into a much more perspective.

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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | All-in-One Social Media News | Scoop.it

Why Successful Branding Still Happens Offline.  


Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired.

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Work Is Work: Why Free Internships Are Immoral

Work Is Work: Why Free Internships Are Immoral | All-in-One Social Media News | Scoop.it
The last word on students working for free...


This summer, millions of students -- some graduating, some between school years -- will spend the summer working. Some will work at restaurants and on retail floors, where working is called "working." Some will work at think tanks and non-profit organizations, where working is called "interning." Estimates put the number of unpaid interns every year between 500,000 and one million. So, in a country where working for free is mostly illegal, a student population somewhere between the size of Tucson and Dallas will be working for free, in plain view.


Read Millennial Branding Student Employment Gap Study

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The Most Insincere Business Behavior On Facebook

The Most Insincere Business Behavior On Facebook | All-in-One Social Media News | Scoop.it

Guest writer Jon Loomer posted this blog in AllFacebook, the Unofficial Facebook Blog, calling attention to Facebook 'Best Practices.'  


Every business and individual with a Facebook Page could improve their brand image, brand loyalty, and conversions with these 4 sure-fire suggestions:


  • Stop Demanding Reciprocation (killing EdgeRank)
  • Stop Trading Likes (stop chasing the wrong numbers)
  • Stop Connecting Your Accounts (Twitter activity to Facebook)
  • Stop Comment Baiting with Insincere Questions (don't ask if you don't care; period)
  • Conclusion: Just be Sincere


Jon Loomer is the owner of the Facebook marketing consultancy JonLoomer.com. 


Read More . . .

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Turn Facebook conversations into conversions

Turn Facebook conversations into conversions | All-in-One Social Media News | Scoop.it

I found a link to this site through WebProNews.  


Make meaningful conversations
Facebook just revealed their newest and most powerful marketing products to date, further shifting marketers from ads to stories. Stories, especially those between current customers, are the most effective way for brands to connect with and engage new customers.


What are your fans doing?
Facebook's marketing solutions allow you to present your business's authentic story, further reinforcing Facebook as a critical component of your marketing strategy. Real-time actionable Insights provide you with valuable information, so you can determine what content is resonating, when your fans tend to engage, and which stories should be promoted.


This webcast and white paper discuss:


Why stories are better than ads
Best practices to capitalize on social analytics
Social optimization of Facebook media


Businesses are better in a connected world
Are you taking full advantage of all Facebook has to offer? Download this webcast + white paper to learn Facebook solutions and what they mean for your business.

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At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles

At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles | All-in-One Social Media News | Scoop.it
Read about the latest Facebook features that let you schedule posts in advance, and change the permissions and roles of page admins.


by Corey Eridon


Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that marketers have been requesting for what seems like forever are finally rolled out: the ability to schedule posts, and the ability to assign roles to page admins.


Hooray!


First, let's take a look at the different admin roles and what permissions they'll have.  Read more: 

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5 Hot Facebook Marketing Trends

5 Hot Facebook Marketing Trends | All-in-One Social Media News | Scoop.it
The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download now.


Facebook looks completely different than it did a year ago, so it shouldn’t be surprising that marketing on the social network has also changed a great deal.


The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands into in March. Though there have been conflicting reports about Timeline’s effect on brand engagement, marketers are realizing that Timeline may not be more effective — but it definitely is different.


However, Timeline’s not the only catalyst for the changing marketing ecosystem on Facebook. Another is Facebook’s financial situation: We all know the company is under huge pressure from Wall Street to figure out a winning formula for advertising on the platform. The other big trend is driven by how advertisers view Facebook. With about 133 million users in the U.S., the social network has a potential audience bigger than the Super Bowl’s. Though GM has punctured Facebook’s air of inevitability, most advertisers haven’t lost faith enough to drop advertising on the platform wholesale.


The combination of influences has ushered in the following trends -- Read more . . .

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Google+ Local tab now features Zagat business ratings, reviews

Google+ Local tab now features Zagat business ratings, reviews | All-in-One Social Media News | Scoop.it
Witness the fruits of  Google Inc. ’s acquisition last year of the Zagat guide: The new  Google+   Local tab, which integrates reviews into the Internet giant’s social network.


Witness the fruits of Google Inc.’s acquisition last year of the Zagat guide: The new Google+ Local tab, which integrates reviews into the Internet giant’s social network.


Starting today, Google+ users will get free access to 35,000 Zagat scores and write-ups of local businesses around the world, available in more than 60 languages.


They’ll also be able to make their own recommendations and see evaluations from others in their Google+ circles. And because the reviews are integrated across Google’s services, they’ll pop up not only in Google+ but also in Search, Maps and Mobile.


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Copper Door Restaurant | Fine Food • Delicious Drink • Classic Character

Copper Door Restaurant | Fine Food • Delicious Drink • Classic Character | All-in-One Social Media News | Scoop.it

Copper Door Restaurant, Located in Bedford, NH is the latest concept by Great NH Restaurants and is located at the intersection of Routes 101 and 114. Guests at the Copper Door will enjoy a Chef Inspired menu with an approachable appeal.


I am thrilled my son Everett has joined Copper Door Restaurant in their fabulous kitchen.  We raised our family in Vail, Colorado and Everett plied his love for creative food preparation and presentation in Vail's finest restaurants.


Their website Copper Door Restaurant, is a wonderful example of presenting the complete Brand.  They use video, a photo gallery, exclusive membership, gift certificates, and a menu to satisfy the most diserning food critic.  You'll find more content and presentation on their Facebook Page.


I invite you to visit their website and make a reservation for your culinary delight - Bon Appetit!

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You’re only renting in social media

You’re only renting in social media | All-in-One Social Media News | Scoop.it
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.


So, that’s good. The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 800 million active users worldwide, can still fall, as did MySpace and Friendster before it.


It is essential that you keep your eyes up and forward, always mindful that there will not always be Facebook and that there will be another Facebook coming down the line before long. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Always remember “the essence of the Way is detachment,” according to Bodhidharma.  Read more  . . .

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Brand #Fail | Social Media?

Brand #Fail | Social Media? | All-in-One Social Media News | Scoop.it
Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism...


Social media? For too many brands, it might feel more like anti-social media.


It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever easier for the masses to be heard—and for brands to mess up.


The minefield of customer commentary has been a part of the conversation since the dawn of social media, and the various high-profile brand blowups over the years have been well-documented. Considering that so many marketers have learned the hard way that consumers have a voice—and they’re going to use it—one might think that brands would have gotten savvy by now. And yet, a surprising number seem to have still missed the memo: Tread lightly—you’re just a visitor here.


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Time Spent Creating Mobile Recruiting Application Is Time Wasted

Time Spent Creating Mobile Recruiting Application Is Time Wasted | All-in-One Social Media News | Scoop.it

Facebook mobile users have a choice of downloading an application, or using the mobile Facebook. Eighty percent of mobile Facebook users use the application. With Twitter, users prefer the application, too. This data has confused many industry commentators, with many bloggers writing that applications are “winning the battle.” This interpretation is wrong.


Unfortunately such mistaken onlookers have driven many talent acquisition directors to ask me if they should develop a mobile recruiting application and forget about optimizing their mobile websites. After all, a mobile social media application, downloaded from Google Play or Apple AppStore, offers us a better experience so we can more easily enjoy and interact with social media.



On the contrary: your mobile recruiting strategies should have nothing more important than offering your candidates an optimized mobile website. Here’s why:


Read more . . .

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Why and How Consumers Like and Subscribe [INFOGRAPHIC] - ThinkUp New Media | ThinkUp New Media

Why and How Consumers Like and Subscribe [INFOGRAPHIC] - ThinkUp New Media | ThinkUp New Media | All-in-One Social Media News | Scoop.it

Like this infographic? Get more social media marketing tips from Constant Contact."  

 

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Social Networking by the numbers

Social Networking by the numbers | All-in-One Social Media News | Scoop.it

Social Networks are becoming more and more effective for marketing business. Here is the latest numbers on Social Networking Consumers.


Social Networking by the numbers


Active social networkers* are:

  • 47% more likely to be heavy spenders on clothing, shoes, and accessories
  • 45% more likely to go on a date
  • 18% more likely to work out at a gym or health club
  • 19% more likely to attend a professional sporting event
  • 53% of active social networkers follow a brand online
  • 64% of Twitter users and 51% of Facebook users are more likely to buy from the brands they follow
  • 75% of small businesses maintain some type of social media presence


*when compared to the average adult internet user
sources: Nielsen: Social Media Report Q3 2011; Crowdspring: “How Small Businesses Are Using Social Media”, 9/28/11

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Get Plugged in to Google Analytics: The New Listening Tool For Soci...

The new Social Tracking Section of Google Analytics lets you track Your Social Impact.

Via Ileane Smith, GranGoddessa, Mick Say
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Millennial Branding Student Employment Gap Study | Millennial Branding - Gen-Y Research & Management Consulting Firm

Millennial Branding Student Employment Gap Study | Millennial Branding - Gen-Y Research & Management Consulting Firm | All-in-One Social Media News | Scoop.it



Companies expect students to have internships but aren’t hiring interns


A new study by Millennial Branding, of 225 employers using Experience Inc.’s data pool of over 100,000 US companies, uncovers the student employment gap, skill requirements, and sources of hire for the class of 2012. 91% of employers think that students should have between one and two internships before they graduate, yet 50% haven’t hired any interns in the past six months.


Students that have the required internships haven’t received job offers from companies since 79% of employers have hired 30% or fewer interns into full-time positions. Furthermore, 87% of companies think that internships should last at least three months for students to gain enough experience when most internships last around two months long. This employment gap is one of the reasons why half of all recent grads are jobless or underemployed as reported by The Associated Press.

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