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5 Proven Ways to Revamp Your Content Marketing Strategy

5 Proven Ways to Revamp Your Content Marketing Strategy | Google Panda | Scoop.it
In 2015, Content will continue to spread its dominance over the world of SEO and internet marketing as a whole. We’re seeing more and more brands make the push for becoming more than just a website, but establish a knowledge base around their brand and extend their authority across the web. However, big brands are not alone in their push for more creative content. In fact, small businesses, local shops and more stand to make the biggest splash in the SEO industry if they can continue to create useful, quality content on their website. Shifting from Big Data Analysis to Even Bigger Content Creation Long gone are the days of what AdWeek calls, “tech mania.” In one of their newest articles, AdWeek addresses the need for businesses to dive in and make the shift from big data analysis to content creation. “The most successful companies will be those whose superior content draws consumers routinely and repeatedly.” As consumers, we are naturally drawn towards successful storytelle
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6 Steps to Writing Quality Content for SEO

6 Steps to Writing Quality Content for SEO | Google Panda | Scoop.it
While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google s algorithm becomes more complex, it s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to stay ahead of the crowd and rank for years to come, here s how you can create content that Google and your users will love: 1. Length for Quality Content Writing It s hard to determine how long an article should be, but as a general rule of thumb, you should focus on creating articles that are at least 600 words long.  While it isn t definite, studies have shown that the longer an article is, the more likely i
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Google’s Penguin Penalty: Is Your Site Affected?

Google’s Penguin Penalty: Is Your Site Affected? | Google Panda | Scoop.it
If your site has experienced a sudden decrease in organic traffic or you begin to see your targeted keyword rankings fall from Google’s front page results, your site may be experiencing the effects of a Google Penalty. While there are a variety of Google search engine penalties that may be causing the problem, the Penguin Algorithm is one of the most common causes. Since April 2012, Google’s Penguin algorithm has been working to help clean up some of the most common “over-optimization”, low-quality link building and spamming techniques from across the web. If you notice a sudden drop off in your site’s organic traffic, don’t panic. Keeping an eye out for the warning signs of a Penguin Penalty can help you quickly diagnose and fix the problem.  With rumors circulating that Google will now be updating the Penguin algorithm on a continuous, rolling basis, it’s now more important than ever to consistently monitor your site for signs of a Penguin Penatly. Conducting a Google
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Holiday Shopping and E-Commerce: Online v. In-Line

Holiday Shopping and E-Commerce: Online v. In-Line | Google Panda | Scoop.it
With the unofficial shopping holidays of Black Friday and Cyber Monday in our rearview mirror, the holiday shopping season is officially underway. Across the country, shoppers max out malls and sometimes their credit cards in hopes of finding the perfect gift for their loved ones. For many of us, holiday shopping brings ideas of long lines, cramped shopping malls and  a long, cold walk to the distant parking spot when it’s all said and through. However, some Americans are avoiding the headaches of holiday shopping altogether by looking online for their gift-giving needs. Shoppers Prefer Online Rather Than Waiting In-Line In a survey of over 800 Americans from across the country, the Eyeflow team has discovered that nearly 3/5 of our survey respondents will or already have completed some of their holiday shopping online this shopping season. If you have already invested some of your time into online shopping this holiday season, you are certainly not alone. According to data from IB
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Time To Long Click

Time To Long Click | Google Panda | Scoop.it
Time to long click puts many search changes into perspective and gives sites renewed reason to link out and think of search as a multi-site experience.
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Google Algorithm Updates Calendar | Bronco : Digital Agency

Google Algorithm Updates Calendar | Bronco : Digital Agency | Google Panda | Scoop.it
Need to find out what affected your website in Google? Check out our Google Updates Calendar and find out what's behind your recent change in rankings.
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Google Panda Recovery: Conducting a Content Strength Audit - Eyeflow Internet Marketing

Google Panda Recovery: Conducting a Content Strength Audit - Eyeflow Internet Marketing | Google Panda | Scoop.it
Google has taken a stance to lower the rankings of sites that appear to be made up of low-quality content by using a filter they call Panda. In a nutshell,
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Optimizing for the Mobile Web

Optimizing for the Mobile Web | Google Panda | Scoop.it
Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the marketing world has known that the mobile web would one day surpass desktop Internet usage, but most failed to realize just how large the mobile revolution would be. However, all that has changed, as even Google has now taken notice by launching their Mobile-Friendly Test tool and labeling sites as mobile friendly on mobile SERPs. Over the course of 2015 smartphone and tablet usage across the globe is expected to exceed 2 billion, is your site prepared for the mobile revolution? The Rise of the Mobile Web The average smartphone user engages with their phone an upwards of 200 times per day. The average smartphone user engages with their phone an upwards of 200 times per day. If that stat alone isn’t enough to demonstrate the importance of mobile compatibility, consider this – over half of all mobile searches lead to a purchase. The
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Infographic: 2014 Pittsburgh Steelers – Road to the Playoffs

Infographic: 2014 Pittsburgh Steelers – Road to the Playoffs | Google Panda | Scoop.it
The Pittsburgh Steelers are set to square off against division rivals this Saturday evening as they take on the Baltimore Ravens in the first of two AFC Wild-Card matchups set to take place this weekend. If the Steelers win, they will continue on their quest for their NFL-leading seventh Vince Lombardi trophy. After a rocky start to the season, the Steelers quickly bounced back to capture the AFC North title and a chance to host the Ravens at Heinz Field. While the Steelers are looking for their first playoff game win since the 2010 season, they will have the numbers in their favor. Playing in front of what is sure to be a raucous, sold-out crowd, Saturday’s matchup will certainly add to the storied rivalry between the two teams. Since 1970, the Steelers have posted a 20-8 record in home playoff games, with three of those wins coming against the Baltimore Ravens. The post Infographic: 2014 Pittsburgh Steelers Road to the Playoffs appeared first on Eyeflow Internet Marketing.
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Laboon Looks to Make LemonAID once more for Surgicorps International

Laboon Looks to Make LemonAID once more for Surgicorps International | Google Panda | Scoop.it
Back in August, Eyeflow CEO Phil Laboon became an internet celebrity when he transformed his canceled wedding ceremony into one of the city’s most successful fundraising events. Now Surgicorps and Laboon are looking to capture the magic of LemonAID one more time. To end 2014 on a high note, Surgicorps and Laboon have teamed up once more to raffle off the truly one-of-a-kind Tanzanite “Hope” Necklace. As Surgicorps’s “LemonAID” maker, Laboon will be selecting the winning raffle ticket at the MassMutual Pittsburgh Ice Rink at PPG Place at noon on Tuesday, December 30th. The aftermath of LemonAID for Surgicorps Using the donations and money raised at August’s LemonAID event, the Surgicorps team quickly shifted their focus to their next medical mission. The team arrived at the African country of Zambia freshly stocked with new supplies and funding, allowing them to help hundreds of patients receive life-saving medical treatment. As 2014 comes to a close, Surgicorps will offi
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SEO Competitive Analysis Tools: Become a Spy

SEO Competitive Analysis Tools: Become a Spy | Google Panda | Scoop.it
For many of us, keeping track of our own website’s SEO performance is hard enough. However, within the ever-changing world of SEO, one of the most importan
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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | Google Panda | Scoop.it
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
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Google’s Quality Rating Guide: How Much Content is Enough? | Eyeflow Internet Marketing

Google’s Quality Rating Guide: How Much Content is Enough? | Eyeflow Internet Marketing | Google Panda | Scoop.it
How much content should you have on your webpages? Let the content marketing experts at Eyeflow walk you through creating the perfect webpage for SEO.
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A Guide to Google’s Panda 4.1 Update | Eyeflow Internet Marketing

A Guide to Google’s Panda 4.1 Update | Eyeflow Internet Marketing | Google Panda | Scoop.it
A guideline to the 27th update in Google's Panda Algorithm, the Panda 4.1 update once again aims to improve the quality of search engine results.
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