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Rescooped by yifatcohen from Marketing Revolution!

The Virtuous Social Loop - Why Facebook is Making Ecom More $ Than They Realize

The Virtuous Social Loop - Why Facebook is Making Ecom More $ Than They Realize | Google+ Hangout for business |
Facebook provides a social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.

Via Martin (Marty) Smith
yifatcohen's insight:

Word of mouth has moved into Google Search. This data is more relevant to your business than you might think.

Martin (Marty) Smith's curator insight, July 6, 2013 4:24 AM

Facebook Login - The Secret To Virtuous Viral Loop
When you make it easy to create accounts with Facebook, preferred by 60% for account creation, you your customer is on their way to helping your ecommerce website in ways we are only beginning to fully understand. 

The Virtuous Loop
53% of people who click on your product page BUY and 81% of social sharers post their purchase to Facebook and so influence another round of buying. 

Done right, with support and gamification, this social proof / buying loop winds up like a perpetual motion machine. Your e-commerce website becomes like a coil with each run through winding the coil that much tighter. 

Where does the loop show up in your analytics? Look for increasing numbers of customers coming from Facebook. Make watching Facebook source traffic a Key Performance Indicator (KPI). 

You may want to identify a Facebook sharer persona too. Start with those who signed up with Facebook. Be sure to TAG those customers and reference Facebook and social shares in your Email marketing.

Next look for patterns within the Facebook group. Go beyond heavy, medium and light and look for levels of engagement and what kinds of tools increase shares (social shares on product page or in cart for example). 

Bottom Line
1. Make sure you have Facebook login as an option.

2. Curate and praise Facebook shares. 
3. Watch Facebook shares like a hawk. 

Peg Corwin's curator insight, July 6, 2013 11:40 AM

The influence of social sharing on Facebook et al is probably more relevant to some products, like music or technology or ice cream, than other personal, high dollar items.  

This phenomenon may be hard for those over 40 to grasp, when we don't know anyone who behaves in that way.

Certainly ecommerce sites should add social logins and social sharing buttons. It's the future.

Ramesh Srinivasaraghavan's comment, July 10, 2013 9:21 PM
Read this report (just the summary) talking about social sales some days ago - Curious to hear your take on the same.
Rescooped by yifatcohen from GooglePlus Expertise!

Google Ranking Factors: Social Is The New #SEO.

Google Ranking Factors: Social Is The New SEO.

Via Jaana Nyström
Randy Hilarski's curator insight, July 16, 2013 4:38 PM

Very informative hangout featuring Joshua Berg and Traphagen.