Google Analytics Custom Reports
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Have You Customised Your Analytics to Report VQVC KPIs? - Internet Marketing News

Have You Customised Your Analytics to Report VQVC KPIs? - Internet Marketing News | Google Analytics Custom Reports | Scoop.it
Have You Customised Your Analytics to Report VQVC KPIs?
Kerry Schofield's insight:

This custom report records and tracks key performance metrics.

The metrics that measure traffiic volume include unique visits, visits, and page views. The report also tracks quality measures including bounce rate, duration, and page visit view. Lastly the customer reports measures value by including metrics to measure goal value per visit, revenue per visit, and page value. 

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10 valuable Google Analytics custom reports

10 valuable Google Analytics custom reports | Google Analytics Custom Reports | Scoop.it
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
Kerry Schofield's insight:

The browser report allows the analysis of the revenue generated per web browser. The metrics included in this report include visits, revenue, bounce rate, % exit, and unique purchases. The second report is the link analysis report shows provides data on what inbound links send the most valuable traffic to the site including valuable traffic, showing visits, and goal completions. The metrics this report includes source, landing page, visits, goal completion, page/visits, bounce rate, and % of new visitors.

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7 Time-Saving Google Analytics Custom Reports

7 Time-Saving Google Analytics Custom Reports | Google Analytics Custom Reports | Scoop.it

"Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight."

Kerry Schofield's insight:

This customer report template is designed with metrics that answer what types of content perform best. Also what content delivers the most business value. The content efficiency analysis report used page title, entrances, unique visitors, bounces, pageviews, avg. time on page, per visit goal value, and goal completions compiled into one report. The second custom report available keyword analysis report.

The keyword analysis report analyzes the optimization of the web page and determines if the keywords are directing visitors to the correct page. The first tab of this report is targeting. The metrics this report requires includes unique visitors, goal completions, goal conversion rate, and avg. page load time (sec).  The second tab is engagement which includes key metrics such unique pageviews, pages/visits, avg. time on page, bounce rate, percentage exit, and goal conversion rate. The third tab is revenue. The revenue tab metrics include revenue, per visit value, and ecommerce conversion rate.

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