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Updated: Google To Protect Paid Search Keyword Data, Making It 'Not Provided' - Search Engine Journal

Updated: Google To Protect Paid Search Keyword Data, Making It 'Not Provided' - Search Engine Journal | Google Adwords Resources | Scoop.it
A.J. Ghergich recently broke the news on his site that keyword data from paid search is soon to go the way of organic search--it will become 'not provided.
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PPC will then require real skills :)

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Use Smart Goals, powered by Google Analytics, to optimize in AdWords

Use Smart Goals, powered by Google Analytics, to optimize in AdWords | Google Adwords Resources | Scoop.it
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time to do some tests :)

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Changes to your conversion tracking columns - AdWords Help

AdWords conversion tracking reporting columns are changing to make it easier to track the data that matters to you. The new "Conversions" column will be more customizabl
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switch optimization "on" for conversions you want to really track

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View and analyze your data instantly with the new Report Editor

View and analyze your data instantly with the new Report Editor | Google Adwords Resources | Scoop.it
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2015 update to Google Shopping Feed Specification and Google Product Taxonomy

2015 update to Google Shopping Feed Specification and Google Product Taxonomy | Google Adwords Resources | Scoop.it
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AdWords To Require Verification For Call And Location Extension Phone Numbers

AdWords To Require Verification For Call And Location Extension Phone Numbers | Google Adwords Resources | Scoop.it
Ads without verified phone numbers will be disapproved.
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Dynamic Remarketing Ads: The Future of Google Remarketing | Wordstream

Dynamic Remarketing Ads: The Future of Google Remarketing | Wordstream | Google Adwords Resources | Scoop.it
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google. I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care.
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In A Big Shift, Google's Latest Ad Test Drives Users To Google Shopping, Not Advertisers' Sites

In A Big Shift, Google's Latest Ad Test Drives Users To Google Shopping, Not Advertisers' Sites | Google Adwords Resources | Scoop.it
Google is testing a category version of a Google Shopping ad on brand searches. Google is experimenting with a new format for Google Shopping ads, this tim
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Quality Score matters, even if you really hate it like this guy does - Tenscores Daily

Quality Score matters, even if you really hate it like this guy does - Tenscores Daily | Google Adwords Resources | Scoop.it
Jason McDonald wrote an article explaining why he “hate, hate, hate, hate, hate[s]” AdWords Quality Score. I’ve got some complaints …
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Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Google AdWords Debuts Local Forwarding Numbers For Call Extensions | Google Adwords Resources | Scoop.it
Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now availa
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Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S. | Google Adwords Resources | Scoop.it
Last fall, Google introduced local product listing ads, which it is now calling "local inventory ads", in the U.S. This week Google officially announced su
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Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads | Google Adwords Resources | Scoop.it
George Dolgikh / Shutterstock.com When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign fla
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If Account-Level Quality Score Doesn't Exist, Can It Really Hurt Your AdWords Program?

If Account-Level Quality Score Doesn't Exist, Can It Really Hurt Your AdWords Program? | Google Adwords Resources | Scoop.it
Google has continually denied that an account-level Quality Score exists -- yet this unseen metric still seems to have an impact on AdWords performance.
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Why Dynamic Sitelinks Will Decrease Your CTR | SEJ

Why Dynamic Sitelinks Will Decrease Your CTR | SEJ | Google Adwords Resources | Scoop.it
We all know how important it is to make your ads stand out in the SERPs. With everyone getting dynamic sitelinks, the old ads will no longer seem special.
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New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics

New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics | Google Adwords Resources | Scoop.it
Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out.
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Inside AdWords: Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers

Inside AdWords: Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers | Google Adwords Resources | Scoop.it
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Spotted: Mobile Friendly Tag Showing For AdWords Ads

Spotted: Mobile Friendly Tag Showing For AdWords Ads | Google Adwords Resources | Scoop.it
Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.
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See All Of The New Google AdWords Updates On One Web Page

See All Of The New Google AdWords Updates On One Web Page | Google Adwords Resources | Scoop.it
Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords.
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Here’s An AdWords Script That Will Let You A/B Test Anything

Here’s An AdWords Script That Will Let You A/B Test Anything | Google Adwords Resources | Scoop.it
Columnist Daniel Gilbert wasn't satisfied with AdWords' native A/B testing capabilities, so he and his team wrote a script.
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Google Enables Multiple AdWords Account Logins

Google Enables Multiple AdWords Account Logins | Google Adwords Resources | Scoop.it
Source: Google Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order t
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AdWords Callouts – How Are They Performing to Date?

AdWords Callouts – How Are They Performing to Date? | Google Adwords Resources | Scoop.it
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
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Measuring PPC Account Efficiency Vs. Volume: A Case Study

Measuring PPC Account Efficiency Vs. Volume: A Case Study | Google Adwords Resources | Scoop.it
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
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7 Hidden Features In AdWords To Make Your Life Easier

7 Hidden Features In AdWords To Make Your Life Easier | Google Adwords Resources | Scoop.it
Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys.
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Latest Google AdWords PLA Test: Segmenting Products By Brand

Latest Google AdWords PLA Test: Segmenting Products By Brand | Google Adwords Resources | Scoop.it
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We've seen ads grouped in pricing buck
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Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants | Google Adwords Resources | Scoop.it
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now
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