"While blogging has taken a back seat lately, there’s no doubt whatsoever that blogging will be crucial to marketers, PR, and ad agencies for 2013."
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The Good Scoop
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Social media users love the spontaneous nature of the 6 second videos, and brands have taken notice.
Kimberly Flaherty's insight:
Vine is hot and offers another creative social media marketing vehicle. Before you jump on the bandwagon, be sure to read the fine print.
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Looking to get started with YouTube marketing? Follow this step by step guide for small businesses and you'll soon be building a valuable presence on YouTube.
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Eventility has published an infographic on four key ways your organization should be incorporating social networking into promoting events.
Kimberly Flaherty's insight:
How to create social buzz for your special event -- before, during, and after.
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This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.
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"The magic isn't in the content itself. It's in the content strategy."
Kimberly Flaherty's insight:
How -- and why -- to think like a content stragegist
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"Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention."
Kimberly Flaherty's insight:
Social media efforts are paying off for early adopters.
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Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:
Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact.
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"Is your company involved in too many social media outposts? Are you active because you need to be, or because you think you should be?"
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Followers - The hot girl I no longer want is about managing the growth of your influence and following in the road to success. Social Magnets
Kimberly Flaherty's insight:
Focus on growing a small but passionate following
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Alexander Abramov's comment,
March 27, 2013 1:17 AM
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Drew Carter's comment,
April 4, 2013 7:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
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A non-profit group called Sevenly is pitching a pilot for a reality show that would document their weekly campaigns for different charities.
Kimberly Flaherty's insight:
Interesting. Will this get off the ground? Stay tuned.
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We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n #npsmpeer — Brian Fitzgerald (@brianfit) March 10, 2013
Kimberly Flaherty's insight:
Adopt a social media policy that's easy to understand and encourages participation. This visual accomplishes both, and more.
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Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
Kimberly Flaherty's insight:
If you create infographics, this is a keeper. These tools make it simple. |
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Write Facebook posts that encourage people to self-identify their interests. You can then announce your digital products directly to these individuals.
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Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
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"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up."
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"What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding?"
Kimberly Flaherty's insight:
This handy checklist will help you gauge the health of your social media strategy.
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"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."
Kimberly Flaherty's insight:
Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results.
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"Feeling gratitude without expressing it, is like wrapping a gift without giving it.”
Kimberly Flaherty's insight:
Have you shown donors you're grateful lately?
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"This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com, is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging and PR helps small businesses connect with customers."
Kimberly Flaherty's insight:
Tips to help you connect with reporters and bloggers on social media
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"If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice."
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Brian Solis, public relations executive, author, and speaker takes on this question: what is a social business and why might it be something we strive to become?
Kimberly Flaherty's insight:
Takeaway from Sollis: focus on values, relationships, and people
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"On social media, spring cleaning is an annual ritual when you discard old and/or outdated items while sprucing up and freshening your presence."
Kimberly Flaherty's insight:
Spruce up your social media plan with this spring cleaning checklist.
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With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. |
Resolve to be a smarter blogger in 2013.