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Rescooped by Dominic Formato from Principles Of Marketing 201E
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China Bans LeBron James Nike Ad (washingtonpost.com)

China Bans LeBron James Nike Ad (washingtonpost.com) | golf | Scoop.it

“Fear Room” banned commercial~

Ethics & Social responsibility-

 

Cultural sensitivity when it comes to marketing in other countries is very important.  Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture.  China’s most popular sports league is the NBA, and actually is also the largest market outside of the USA, of course, for the NBA.  There’s even a Lebron James museum in Shanghai sponsored by Nike. Efforts to promote basketball in China were hindered when the Miami Heat player, Lebron James’ Nike TV Commercial was banned from the country.  The market audience was directed towards children in China, but what the producers for the commercial failed to do was research what could not be added in the clip.  The best way to not step on anyone toes is by altering the marketing mix.  The commercial was said to be blasphemous for violating China’s regulations to upholding the countries dignity and culture. 

 

The way this ad plays in to the social responsibility is that marketers had ethical responsibilities to do what’s right, and that was to do research. In addition to that, Nike ad makers had legal responsibilities to abide by.  James defeating a kung fu master did not uphold China’s mandate to maintain the interest and national culture in ad making.  Communist officials weren’t keen on the misuse of Chinese symbols especially showing a foreigner defeating them.  It would have seemed that the culture could be beat.  Lebron is videoed defeating dragons, which in the traditional culture are sacred symbols.  The NBA player obviously did not know better, he was just doing his job, but he was still sorry for the offensive ad.  In the end, Nike respected the government’s decision to ban the ad. 

 

This article is relevant to an early class discussion we had back in chapter three.  When choosing a target market, culture needs high consideration.  For example, professor Baruca once mentioned Asia to the class.  Then he asked during his series of questions if anyone had considered India; only one student did. Most forget how large Asia actually is, not everyone is yellow. 

 

Other students should read the article and watch the commercial because it’s a good reminder of how easily anyone can be so culturally ignorant; that’s never good for marketing.  My opinion of this story is that this was a perfect example of how a popular brand can suffer the consequences from such a simple mistake.

 

 

 

 

http://www.washingtonpost.com/wp-dyn/articles/A41825-2004Dec6.html

http://www.youtube.com/watch?v=ROy-mneX3do


Via Arne
Dominic Formato's insight:

Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture. It is very clear that in this case the producer of the commercial didnt take into account of the do's and do not's especially in a commercial thats topic is the biggest sport that has a tremendous amount of marketing as well as the sports most famous figure in it. There are probably reasons why that the commercial was aired the way it was but the actions were inexcusible. The viewers of the commercial not only are going to be offended but also have their mindsets changed on the NBA and Lebron James when they didnt even have anything to do with the situation. According to this article there is a Lebron James hall of fame in Shanghai China. There is now a good chance that the people were offended will visit the hall of fame and not consume the nike or lebron products because of some carelessness. This was clearly a mistake and there were apologies that were exchanged but that might not be good enough.

 

This article has to do with target market, you need to consider all of your options and hope that all research has been done and that the marketing target is convinced. An example is that in today it is no longer appropiate to say oriental anymore it is appropiate to just say asian and because some people do still use the term oriental it leads racism and which is why world peace is such a struggle.

 

I think that people should read this article because they need to understand how about doing things and that even professionals of all kinds make mistakes but those mistakes can make or break someones career Tiger Woods is also a good example. It just goes to show you how important it is to be prepared in life.

more...
Tyler Papania's curator insight, October 30, 2013 10:50 PM

Although this ad is 9 years old at this point, it still holds some relevance today. It talks about how Nike was unable to market LeBron's "Air Zoom LeBron 2" shoes in china because the advertisement they made was considered offensive in that country. China stated that the ad violated their regulations on national dignity. This shows that people in sport marketing and marketing in general should always be aware of the sensitivity of others to the content they are releasing. 

Rescooped by Dominic Formato from Principles Of Marketing 201E
Scoop.it!

China Bans LeBron James Nike Ad (washingtonpost.com)

China Bans LeBron James Nike Ad (washingtonpost.com) | golf | Scoop.it

“Fear Room” banned commercial~

Ethics & Social responsibility-

 

Cultural sensitivity when it comes to marketing in other countries is very important.  Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture.  China’s most popular sports league is the NBA, and actually is also the largest market outside of the USA, of course, for the NBA.  There’s even a Lebron James museum in Shanghai sponsored by Nike. Efforts to promote basketball in China were hindered when the Miami Heat player, Lebron James’ Nike TV Commercial was banned from the country.  The market audience was directed towards children in China, but what the producers for the commercial failed to do was research what could not be added in the clip.  The best way to not step on anyone toes is by altering the marketing mix.  The commercial was said to be blasphemous for violating China’s regulations to upholding the countries dignity and culture. 

 

The way this ad plays in to the social responsibility is that marketers had ethical responsibilities to do what’s right, and that was to do research. In addition to that, Nike ad makers had legal responsibilities to abide by.  James defeating a kung fu master did not uphold China’s mandate to maintain the interest and national culture in ad making.  Communist officials weren’t keen on the misuse of Chinese symbols especially showing a foreigner defeating them.  It would have seemed that the culture could be beat.  Lebron is videoed defeating dragons, which in the traditional culture are sacred symbols.  The NBA player obviously did not know better, he was just doing his job, but he was still sorry for the offensive ad.  In the end, Nike respected the government’s decision to ban the ad. 

 

This article is relevant to an early class discussion we had back in chapter three.  When choosing a target market, culture needs high consideration.  For example, professor Baruca once mentioned Asia to the class.  Then he asked during his series of questions if anyone had considered India; only one student did. Most forget how large Asia actually is, not everyone is yellow. 

 

Other students should read the article and watch the commercial because it’s a good reminder of how easily anyone can be so culturally ignorant; that’s never good for marketing.  My opinion of this story is that this was a perfect example of how a popular brand can suffer the consequences from such a simple mistake.

 

 

 

 

http://www.washingtonpost.com/wp-dyn/articles/A41825-2004Dec6.html

http://www.youtube.com/watch?v=ROy-mneX3do


Via Arne
more...
Tyler Papania's curator insight, October 30, 2013 10:50 PM

Although this ad is 9 years old at this point, it still holds some relevance today. It talks about how Nike was unable to market LeBron's "Air Zoom LeBron 2" shoes in china because the advertisement they made was considered offensive in that country. China stated that the ad violated their regulations on national dignity. This shows that people in sport marketing and marketing in general should always be aware of the sensitivity of others to the content they are releasing. 

Dominic Formato's curator insight, December 15, 2013 7:30 PM

Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture. It is very clear that in this case the producer of the commercial didnt take into account of the do's and do not's especially in a commercial thats topic is the biggest sport that has a tremendous amount of marketing as well as the sports most famous figure in it. There are probably reasons why that the commercial was aired the way it was but the actions were inexcusible. The viewers of the commercial not only are going to be offended but also have their mindsets changed on the NBA and Lebron James when they didnt even have anything to do with the situation. According to this article there is a Lebron James hall of fame in Shanghai China. There is now a good chance that the people were offended will visit the hall of fame and not consume the nike or lebron products because of some carelessness. This was clearly a mistake and there were apologies that were exchanged but that might not be good enough.

 

This article has to do with target market, you need to consider all of your options and hope that all research has been done and that the marketing target is convinced. An example is that in today it is no longer appropiate to say oriental anymore it is appropiate to just say asian and because some people do still use the term oriental it leads racism and which is why world peace is such a struggle.

 

I think that people should read this article because they need to understand how about doing things and that even professionals of all kinds make mistakes but those mistakes can make or break someones career Tiger Woods is also a good example. It just goes to show you how important it is to be prepared in life.

Rescooped by Dominic Formato from Principles Of Marketing 201E
Scoop.it!

China Bans LeBron James Nike Ad (washingtonpost.com)

China Bans LeBron James Nike Ad (washingtonpost.com) | golf | Scoop.it

“Fear Room” banned commercial~

Ethics & Social responsibility-

 

Cultural sensitivity when it comes to marketing in other countries is very important.  Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture.  China’s most popular sports league is the NBA, and actually is also the largest market outside of the USA, of course, for the NBA.  There’s even a Lebron James museum in Shanghai sponsored by Nike. Efforts to promote basketball in China were hindered when the Miami Heat player, Lebron James’ Nike TV Commercial was banned from the country.  The market audience was directed towards children in China, but what the producers for the commercial failed to do was research what could not be added in the clip.  The best way to not step on anyone toes is by altering the marketing mix.  The commercial was said to be blasphemous for violating China’s regulations to upholding the countries dignity and culture. 

 

The way this ad plays in to the social responsibility is that marketers had ethical responsibilities to do what’s right, and that was to do research. In addition to that, Nike ad makers had legal responsibilities to abide by.  James defeating a kung fu master did not uphold China’s mandate to maintain the interest and national culture in ad making.  Communist officials weren’t keen on the misuse of Chinese symbols especially showing a foreigner defeating them.  It would have seemed that the culture could be beat.  Lebron is videoed defeating dragons, which in the traditional culture are sacred symbols.  The NBA player obviously did not know better, he was just doing his job, but he was still sorry for the offensive ad.  In the end, Nike respected the government’s decision to ban the ad. 

 

This article is relevant to an early class discussion we had back in chapter three.  When choosing a target market, culture needs high consideration.  For example, professor Baruca once mentioned Asia to the class.  Then he asked during his series of questions if anyone had considered India; only one student did. Most forget how large Asia actually is, not everyone is yellow. 

 

Other students should read the article and watch the commercial because it’s a good reminder of how easily anyone can be so culturally ignorant; that’s never good for marketing.  My opinion of this story is that this was a perfect example of how a popular brand can suffer the consequences from such a simple mistake.

 

 

 

 

http://www.washingtonpost.com/wp-dyn/articles/A41825-2004Dec6.html

http://www.youtube.com/watch?v=ROy-mneX3do


Via Arne
more...
Tyler Papania's curator insight, October 30, 2013 10:50 PM

Although this ad is 9 years old at this point, it still holds some relevance today. It talks about how Nike was unable to market LeBron's "Air Zoom LeBron 2" shoes in china because the advertisement they made was considered offensive in that country. China stated that the ad violated their regulations on national dignity. This shows that people in sport marketing and marketing in general should always be aware of the sensitivity of others to the content they are releasing. 

Dominic Formato's curator insight, December 15, 2013 7:30 PM

Ethics is defined as the moral principles or values that generally govern the conduct of an individual or a group. Since sensitivity and etiquette can improve cross-cultural communication it’s important that when marketing it’s better to be well prepared of the do’s and don’t in a different culture. It is very clear that in this case the producer of the commercial didnt take into account of the do's and do not's especially in a commercial thats topic is the biggest sport that has a tremendous amount of marketing as well as the sports most famous figure in it. There are probably reasons why that the commercial was aired the way it was but the actions were inexcusible. The viewers of the commercial not only are going to be offended but also have their mindsets changed on the NBA and Lebron James when they didnt even have anything to do with the situation. According to this article there is a Lebron James hall of fame in Shanghai China. There is now a good chance that the people were offended will visit the hall of fame and not consume the nike or lebron products because of some carelessness. This was clearly a mistake and there were apologies that were exchanged but that might not be good enough.

 

This article has to do with target market, you need to consider all of your options and hope that all research has been done and that the marketing target is convinced. An example is that in today it is no longer appropiate to say oriental anymore it is appropiate to just say asian and because some people do still use the term oriental it leads racism and which is why world peace is such a struggle.

 

I think that people should read this article because they need to understand how about doing things and that even professionals of all kinds make mistakes but those mistakes can make or break someones career Tiger Woods is also a good example. It just goes to show you how important it is to be prepared in life.

Scooped by Dominic Formato
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SHU hockey falls at home after beating No. 1 UMass Lowell Friday - Ct Post

SHU hockey falls at home after beating No. 1 UMass Lowell Friday - Ct Post | golf | Scoop.it
SHU hockey falls at home after beating No. 1 UMass Lowell Friday
Ct Post
BRIDGEPORT -- The bus ride home Friday was a blast, players celebrating and coaches breaking down film from Sacred Heart's biggest win in men's hockey history.
Dominic Formato's insight:

this will grab the attention of many, because UMass Lowell is the best team in the country that advertise and get much interest for school attendance and this victory willl help promote SHU as well.

 

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