Cool Running
828 views | +0 today
Follow
Cool Running
The best ideas from the track, road and country.
Curated by Peter Fisk
Your new post is loading...
Your new post is loading...
Rescooped by Peter Fisk from Ethiopian Running News
Scoop.it!

Running Is A Way Of Life | Interview with Jerry Rothwell, director of Town of Runners

Running Is A Way Of Life | Interview with Jerry Rothwell, director of Town of Runners | Cool Running | Scoop.it
TFF Alum Jerry Rothwell's new documentary, Town of Runners, takes audiences into the lives of three young Ethiopians who dream of becoming professional runners.

Via Met Film Production
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

iCITY London

iCITY London | Cool Running | Scoop.it

In 2012, during the Olympic and Paralympic Games, the eyes of the world will be focused on East London. More than 20,000 broadcasters, photographers and journalists will be sending stories and images around the globe from the Olympic Press and Broadcast Centre.

more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Insight 2012: The Story so Far – A Special Marcoms Report

Insight 2012: The Story so Far – A Special Marcoms Report | Cool Running | Scoop.it

Ebiquity have been busily analysing the work of the Olympic sponsors since the Beijing Games ended and focused turned to London. With 53 official IOC and LOCOG sponsors, partners and suppliers all vying for attention around this event, standing out and making a return on the sizeable investments involved is no simple task.
This special Insight report charters the campaigns of the most active sponsors (including P&G, adidas, McDonald’s and British Airways) assessing the challenges each brand faces and how these have been overcome through varying media, targeting and activation strategies – from traditional ATL to social media and from CSR to experiential and participation drives.

more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

M&C Saatchi Asks Public to ‘Get ahead of the Games’ with New Campaign

M&C Saatchi Asks Public to ‘Get ahead of the Games’ with New Campaign | Cool Running | Scoop.it

M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.

more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

New Balance then Then & Now The History of the British Miler

Sebas tian Coe, more often referred to as Seb Coe, won his first major race in the 800m event at the European Indoor Championships. Two years later he set his first world-records in the 800m and mile races.
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Naming rights for London 2012 venues up for grabs | London 2012 ...

Naming rights for London 2012 venues up for grabs | London 2012 ... | Cool Running | Scoop.it
insidethegames.biz brings you the latest news from the Olympic, Paralympic and Commonwealth Games.
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

British Airways launch new advert based on London 2012 Olympics | Sponsor News | insidethegames.biz

British Airways launch new advert based on London 2012 Olympics | Sponsor News | insidethegames.biz | Cool Running | Scoop.it
British Airways (BA) have launched their latest London 2012 themed advert, 'The Race' – a light hearted look at the build-up to this summer's Olympics, on Facebook and Google+.
more...
No comment yet.
Rescooped by Peter Fisk from Ethiopian Running News
Scoop.it!

Mo Farah ... How do you become the best distance runner in the world?

Mo Farah ... How do you become the best distance runner in the world? | Cool Running | Scoop.it
Moving to Oregon, sleeping in an air-thinning tent, and training come what may. Sports Reporter Keme Nzerem meets Mo Farah on his quest for distance running world domination.
Via Met Film Production
more...
No comment yet.
Rescooped by Peter Fisk from Ethiopian Running News
Scoop.it!

The trails keeping Ethiopia's distance runners in sprint condition

The trails keeping Ethiopia's distance runners in sprint condition | Cool Running | Scoop.it

Apparently there are hyenas in this forest. I'm running behind Tadele Geremew Mulugeta, an Ethiopian marathon runner, zigzagging back and forth on tiny narrow trails, leaping over rocks, ducking under overhanging branches. It's not like running in Kenya.

 

I've come to Ethiopia to learn something about Kenya's greatest (nay, only) distance-running rivals. In Ethiopia, all the athletes come to live in the north of Addis Ababa, where forested mountains rise up above the city to an altitude of over 3,000m.

 

Unlike in Kenya, where the athletes live in training camps, the Ethiopian runners live scattered around the chaotic, rubble-strewn neighbourhoods, mostly in modest, rented accommodation. But early every morning, the hills are alive with the sound of pattering feet as hundreds of runners criss-cross the pathways, snaking their way up and down the steep slopes

 

 - Adharanand Finn


Via Met Film Production
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

The real winners and losers of the Olympics

The real winners and losers of the Olympics | Cool Running | Scoop.it
The world's biggest sporting event means all eyes will be on London, but can a cultural extravaganza compensate for the commuter hell and commercial chaos facing those of us trapped in the city?
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Brand New View: The Olympic Games Effect, 2012 edition | London 2012 Marketing

Brand New View: The Olympic Games Effect, 2012 edition | London 2012 Marketing | Cool Running | Scoop.it
In the book I review sponsorships in the broader context of Olympic history, as well as host city bids, economic impact, marketing strategy, and the more recent advances in social media. While the book is still a month or two away from release, ...
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Gone and forgotten, marathon runner Benita Willis qualifies for Olympics - Herald Sun

Gone and forgotten, marathon runner Benita Willis qualifies for Olympics - Herald Sun | Cool Running | Scoop.it
Austin American-StatesmanGone and forgotten, marathon runner Benita Willis qualifies for OlympicsHerald SunAFTER qualifying for her fourth Olympic Games, marathon runner Benita Willis had a message for her critics: the coffin can wait.
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Legacy owner for Olympic Village announced | August 2011 | London 2012

Legacy owner for Olympic Village announced | August 2011 | London 2012 | Cool Running | Scoop.it
Legacy owner for Olympic Village announced...
more...
No comment yet.
Rescooped by Peter Fisk from Ethiopian Running News
Scoop.it!

Running Is A Way Of Life | Interview with Jerry Rothwell, director of Town of Runners

Running Is A Way Of Life | Interview with Jerry Rothwell, director of Town of Runners | Cool Running | Scoop.it
TFF Alum Jerry Rothwell's new documentary, Town of Runners, takes audiences into the lives of three young Ethiopians who dream of becoming professional runners.

Via Met Film Production
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

The big Olympics gamble

The big Olympics gamble | Cool Running | Scoop.it
WITH ONE LAP REMAINING in the women’s 1,500-meter final at the 2011 World Championships in track and field, US runner Jenny Barringer Simpson clung to the back of the lead pack. She was in ninth...
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

MMGB: British Airways' build-up to the Olympics

MMGB: British Airways' build-up to the Olympics | Cool Running | Scoop.it

To lighten up your Monday morning we've got BBH's latest campaign for British Airways. British Airways is the official airline partner of the London Olympic games and the 60-second TVC pits baggage from different countries against each other in an Olympic style race backed by commentary.

more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

LONDON 2012: Locog's ticket secrecy only fuels public cynicism ahead of the Games - More Than The Games

More Than The GamesLONDON 2012: Locog's ticket secrecy only fuels public cynicism ahead of the GamesMore Than The GamesAs long as Locog remain silent, it will only fuel those who claim they are only achieving their 75 percent target by using the...
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

London 2012 Olympics: Artist David Gilliver creates incredible images

London 2012 Olympics: Artist David Gilliver creates incredible images | Cool Running | Scoop.it

Artist David Gilliver creates incredible images in ...Daily MailBy Katie Silver With 172 days before the start of the tournament, financial executive David Gilliver has paid homage to the eagerly anticipated games...

more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Sebastian Coe on running the Games

Sebastian Coe on running the Games | Cool Running | Scoop.it
Lord Sebastian Coe, has been at the heart of 2012 Summer Olympics in London from its very beginning, this may qualify as the biggest race of his life (From LBS Strategy Business Review: Seb Coe on running the Games -
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Social Media & the Olympics | The Olympics: The Basics

Social Media & the Olympics | The Olympics: The Basics | Cool Running | Scoop.it
True North Media House was the first manifestation of a social media centre at the Olympic Games and it was conceived through radical principles. Without a ...
more...
No comment yet.
Rescooped by Peter Fisk from Ethiopian Running News
Scoop.it!

Science of Running: Kenenisa Bekele's workout: How do we get there?

Science of Running: Kenenisa Bekele's workout: How do we get there? | Cool Running | Scoop.it

Here’s a selected workout that Kenenisa Bekele did around 10 days before his 2007 10k world championship win, the same race which I wrote about on an earlier blog. 16x (400 in 52-54, rest, 200 in 24-25) w/ 90sec-2min rest b/w everything
Is this some magical workout that we all should copy? No. The point of this post isn’t to talk about some amazing workout and how it did X or Y. In all honesty, one workout tells very little. Instead of marveling over the workout, I’d like to pose the question: How does one get to where they can run workouts such as the above?


Via Met Film Production
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

U.S. Olympic Runner Nick Symmonds Auctioning Off Twitter Tattoo On Shoulder During 2012 London Games

U.S. Olympic Runner Nick Symmonds Auctioning Off Twitter Tattoo On Shoulder During 2012 London Games | Cool Running | Scoop.it
Olympic track athlete Nick Symmonds is offering one lucky bidder a chance to buy ad space for their Twitter handle during the 2012 London Olympic Games. The interesting part? It would come in the form of a tattoo on his shoulder.
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Usain Bolt mimics Richard Branson in Virgin Media superfast broadband ad

Usain Bolt mimics Richard Branson in Virgin Media superfast broadband ad | Cool Running | Scoop.it
Jamaican sprinter mimics Virgin founder in multimillion-pound advertising campaign.
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

Underworld announced as Music Directors for the opening ceremony of the 2012 London Olympic Games | Underworld Live

Underworld announced as Music Directors for the opening ceremony of the 2012 London Olympic Games | Underworld Live | Cool Running | Scoop.it
RT @underworldlive: Underworld announced as Music Directors for the Opening Ceremony of the London 2012 Olympic Games http://t.co/QI6WOcJP http://t.co/tvkSIvJj...
more...
No comment yet.
Scooped by Peter Fisk
Scoop.it!

London 2012 Olympics: medal designs unveiled - Telegraph

London 2012 Olympics: medal designs unveiled - Telegraph | Cool Running | Scoop.it
The London 2012 Olympic medals have been unveiled in a special ceremony at
Trafalgar Square as Britain starts the countdown with one year to go.
more...
No comment yet.