Walmart, Mattel partner for mobile bar code-enabled virtual toy store | gogogogogog |

Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, letting smartphone owners easily purchase holiday gifts on the way to work.

The pop-up virtual toy store features two walls of three-dimensional toy images and QR codes next to the popular toy items. Smartphone owners can scan the QR code to purchase a toy from Walmart and receive free shipping.




Nice example!!

Via Nicolas Prigent