Business of Sports
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MediaPost Publications Big Sports TV Still Commands Attention-Whatever The Cost 05/23/2012

Gabbing about TV losses is a big deal. That’s because everyone would rather talk up profits. Increasingly, when it comes to some high-priced TV programming, talk isn’t cheap.

TV sports are still a big deal for major TV networks. It’s live. TV commercials can’t be fast-forwarded. Advertisers are happy. Networks are happy that advertisers are happy.

NBC says it will lose money on the London Olympics, according to Gary Zenkel, president of NBC Olympics and executive vice president of strategic partnerships for NBC Sports Group.

This will be the second Olympics in a row where it has seeped red ink. NBC lost money on the 2010 Vancouver Winter Olympics. Zenkel says the London games were part of earlier multi-Olympic deal that included the Vancouver Games.

But this won’t be the same going forward. He is pretty "confident" the network will make a profit with its upcoming Olympics -- a $4.4 billion deal for the 2014 through 2020 Olympic Games that the company secured last year.

It’s not just the Olympics that bleed funds. Other sports TV franchises that lose money can still be a must-have. DirecTV reportedly still doesn’t make money from its “NFL Sunday Ticket” package, where viewers can see out of market
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Staples Center Survives Playoff Perfect Storm : Sports Video Group

Faced with the daunting task of hosting six playoff games in 80 hours, Staples Center managers formed a plan for getting through the four-day stretch unscathed. They would need a well-thought-out traffic plan coupled with cooperative Angelenos willing to leave their cars at home and take public transportation. They would also need a little bit of luck, and no overtime periods, for quickly executing a hockey-to-basketball turnover. And they would need plenty of free donuts.
After Saturday night’s Game 4 between the NBA’s Los Angeles Lakers and Oklahoma City Thunder, Staples Center turned over for Game 4 of the NHL’s Los Angeles Kings-Phoenix Coyotes at noon PT on Sunday. With the Los Angeles Clippers scheduled to tip off against the San Antonio Spurs at 7:30 p.m. on Sunday, not to mention the final stage of the 2012 Amgen Tour of California ending directly outside the venue, Staples Center was faced with an operational scenario best described as a perfect storm.
“We built Staples Center, Nokia Theatre, and L.A. Live with this in mind,” says Lee Zeidman, general manager of the three buildings. “We knew we were going to do high-profile events in this venue, and, having been here since Day 1, this was always our plan. Unfortunately, this is the first time in the 13-year history of the building that all three teams made the playoffs. We would have hoped it would have been a lot sooner than this.”

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