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Tunnel Vision and Selective Attention (Jakob Nielsen's Alertbox)

Tunnel Vision and Selective Attention (Jakob Nielsen's Alertbox) | Go Digital-Mobile | Scoop.it
Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.
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Go Digital-Mobile
Everything digital and mobile phone related. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
Curated by Jody_COC
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Go Digital-Mobile | Scoop.it
Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com
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The Most Important Rule in UX Design that Everyone Breaks

There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their…
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How to Improve Customer Loyalty through User Experience

How to Improve Customer Loyalty through User Experience | Go Digital-Mobile | Scoop.it
When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships. However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with …
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Service Blueprints - Communicating the Design of Services

Service Blueprints - Communicating the Design of Services | Go Digital-Mobile | Scoop.it
Service blueprints were first described by Lynn Shostack, a banking executive, back in 1982 in the Harvard Business Review. They’ve become popularized over the last few years as service design has grown as a profession. In addition to being useful in service design they are often used by operational management to gauge the efficiency of work within an organization.A service blueprint is, in essence, an extension of a customer journey map. A customer journey map specifies all the interaction
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Design Scenarios - Communicating the Small Steps in the User Experience

Design Scenarios - Communicating the Small Steps in the User Experience | Go Digital-Mobile | Scoop.it
Design scenarios are useful tools for communicating ideas about user actions. Mapping design scenarios also has the added benefit that it helps formalize ideas and to take creative approaches to those ideas. Most importantly of all, it will ensure that your designs are firmly rooted on terra firma and taking a “what our users want/need” approach from the outset. In general, user scenarios are designed to capture the key interactions with a system and not all possible interactions.What is
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Hollywood is talking about inclusion more than ever, but not for disabled actors

Hollywood is talking about inclusion more than ever, but not for disabled actors | Go Digital-Mobile | Scoop.it
'Stronger,' 'Breathe' and 'Wonderstruck' all cast able-bodied A-listers as disabled characters. What gives?
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What is UX Writing? – Lisa Sanchez – Medium

What is UX Writing? – Lisa Sanchez – Medium | Go Digital-Mobile | Scoop.it
UX writing is my main craft, and I get a lot of questions about it. Here are a few answers to the most frequent. UX writing is the practice of designing the words people see when they interact with…
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From the article:

"Because it exists in the context of software, UX writing has unique constraints. It often has to be extremely concise and yet communicate a lot of meaning at the same time. It has a lot in common with poetry: it’s concentrated language." 
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How Empathy & Personalized Interfaces Can Help You Build Better UX

How Empathy & Personalized Interfaces Can Help You Build Better UX | Go Digital-Mobile | Scoop.it
Web design trends can pivot on a dime, but some design concepts have proven their efficacy and timelessness. Two of these concepts, personalization and intuitiveness, are integral parts o
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Stop Shaming Your Users for Micro Conversions

Stop Shaming Your Users for Micro Conversions | Go Digital-Mobile | Scoop.it
Manipulinks make users feel bad about themselves in order to convince them to accept an offer or sign up for a newsletter.
Jody_COC's insight:
From the article: "Manipulinks are just another example of needy patterns — desperate attempts to influence user behavior. However, whereas many needy patterns are simply annoying (like the above popup example), manipulinks are more aggressively negative for the user experience. They are user interface elements that are deliberately designed to have an adverse emotional impact.
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5 Things Everyone Should Know About UX Work

5 Things Everyone Should Know About UX Work | Go Digital-Mobile | Scoop.it
The howls of frustration that we hear on many UX projects are often to do with how badly misunderstood the UX role is in business. Here are 5 things that everyone should know about UX work: 1. UX Research is EssentialThe first barrier to many a UX project is people in the company who think they already know the customer inside out. “We’ve done plenty of market research, just tell us what you need to know and we’ll tell you,” comes the offer of many a helpful marketing manager or projec
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If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back | Go Digital-Mobile | Scoop.it
MediaMath takes a stand.
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The 5 Jobs Robots Will Take Last

The 5 Jobs Robots Will Take Last | Go Digital-Mobile | Scoop.it
Everyone will tell you that automation, machine learning and artificial intelligence won't take jobs soon. They are flat wrong.
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The newbie's glossary of misunderstood digital marketing jargon

The newbie's glossary of misunderstood digital marketing jargon | Go Digital-Mobile | Scoop.it
Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.
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Empathy Mapping: The First Step in Design Thinking

Empathy Mapping: The First Step in Design Thinking | Go Digital-Mobile | Scoop.it
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
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18 Designers Predict UI/UX Trends for 2018 – Figma Design

Designers are always looking toward the future — in our “build and ship it now” industry we’re programmed to iterate ad finitum. In the end, a designer’s obsession always circles back to one simple…
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5 Ways to Improve the UX of Your Applications

5 Ways to Improve the UX of Your Applications | Go Digital-Mobile | Scoop.it
Application design is the biggest field of endeavour in technology at the moment. It seems that ever since Apple launched the iPhone that clever people are coming together to try and make our lives ever more interesting via the various app stores. Yet, there are some simple things that these wonderful folks could do to improve our overall user experience:1. Stop Using Lengthy Tours of FeaturesAuthor/Copyright holder: Joseph Morris. Copyright terms and licence: CC BY-ND 2.0 We’ll give you
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48 Free Social Media Monitoring Tools to Improve Your Results

48 Free Social Media Monitoring Tools to Improve Your Results | Go Digital-Mobile | Scoop.it
Social Media Monitoring Tools: we have collected a huge list of free social media monitoring tools. Check them out and select you
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Skeuomorphic Design — A controversial UX approach that is making a comeback

Skeuomorphic Design — A controversial UX approach that is making a comeback | Go Digital-Mobile | Scoop.it
Interaction design is an art. It is the art of creating experiences that encourage human interaction and map behavior to expected outcomes. When computer interfaces were first introduced…
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How clickbait ads make money for fake news sites

How clickbait ads make money for fake news sites | Go Digital-Mobile | Scoop.it
Robert Shooltz knows that fake news can lead to real money. He runs RealNewsRightNow.com, a website that parodies real news outlets by running absurd posts written to read like factual articles. Working online in his off hours, he uses the site to generate advertising revenue. In an average month, he said, his side hustle can net him about $1,000 a month. It’s not much, but it pays for server space and site promotion, to bring in more readers. "At this point it’s still a side venture and definitely not enough to live off of, but the goal is to ge
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Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Artificial Intelligence & SEO: 5 Strategies You Need to Follow | Go Digital-Mobile | Scoop.it
Artificial intelligence is now powering billions of search queries. Learn five strategies you can use in order to succeed in an AI-driven SEO landscape.
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Big Pictures on Small Screens

When using large-screen images on smaller screens, remove images that don’t add information. Then, pay close attention to cropping, scaling and placement.
Jody_COC's insight:
Your photos may be a problem. Here's what to do.
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Ready To Jump On The Instagram Bandwagon? Expert Tips To Help You Succeed

Ready To Jump On The Instagram Bandwagon? Expert Tips To Help You Succeed | Go Digital-Mobile | Scoop.it
Ready to start creating your own fantastic Instagram marketing campaigns? Here are four expert tips to inspire your strategies.
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Google Is Fighting Fake News With This Fact Checking Feature

Google Is Fighting Fake News With This Fact Checking Feature | Go Digital-Mobile | Scoop.it
Google is integrating a new service that lets its users fact-check in real time
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Amazon Echo And Google Home Could Soon Let You Make Calls: Will Smart Speakers Replace Telephones?

Amazon Echo And Google Home Could Soon Let You Make Calls: Will Smart Speakers Replace Telephones? | Go Digital-Mobile | Scoop.it
Google and Amazon are looking into adding phone call functionality for their respective smart speakers, Home and Echo. Looming privacy concerns associated with the functionality is reportedly stalling development, however.
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Social Media Images: How To Make Them (+84 Free Photos)

Social Media Images: How To Make Them (+84 Free Photos) | Go Digital-Mobile | Scoop.it
Creating social media images with the correct sizes for every platform is tough. Make the process easier with this guide + 84 free images you can use.
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