Go Digital-Mobile
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Everything digital and mobile phone related. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
Curated by Jody_COC
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Go Digital-Mobile | Scoop.it
Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com
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Branded Podcasts Are The Ads People Actually Want To Listen To

Branded Podcasts Are The Ads People Actually Want To Listen To | Go Digital-Mobile | Scoop.it
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the hopes of turning avid listeners into buyers.
Jody_COC's insight:
From the article: Around 67 million people ages 12 and over listen to podcasts each month, according to findings that Edison Research published earlier this year. That’s 21% of Americans, or roughly the same number who use Twitter on a monthly basis.
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Tobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?

There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t have had to dig…
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9 Web Design Trends That Will Change The Way You Interact Online

9 Web Design Trends That Will Change The Way You Interact Online | Go Digital-Mobile | Scoop.it
This article includes 9 web design trends that will likely impact your business this year, including; Web VR, broken grid layouts and more.
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The Psychology of Colors in Content Marketing

The Psychology of Colors in Content Marketing | Go Digital-Mobile | Scoop.it
Colors have a significant impact on content marketing. Here's what you need to know about the psychology of colors and how to apply it to content marketing.
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How Search Engines Use Machine Learning: 9 Things We Know for Sure

How Search Engines Use Machine Learning: 9 Things We Know for Sure | Go Digital-Mobile | Scoop.it
Here are nine ways we know that search engines are currently using machine learning and how it relates to SEO or digital marketing.
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Make me think! – Prototypr

Until recently everyday objects were shaped by their technology. The design of a telephone was basically a hull around a machine. The task of the designers was to make technology look pretty. It was…
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Empathy Mapping: The First Step in Design Thinking

Empathy Mapping: The First Step in Design Thinking | Go Digital-Mobile | Scoop.it
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
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18 Designers Predict UI/UX Trends for 2018 – Figma Design

Designers are always looking toward the future — in our “build and ship it now” industry we’re programmed to iterate ad finitum. In the end, a designer’s obsession always circles back to one simple…
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5 Ways to Improve the UX of Your Applications

5 Ways to Improve the UX of Your Applications | Go Digital-Mobile | Scoop.it
Application design is the biggest field of endeavour in technology at the moment. It seems that ever since Apple launched the iPhone that clever people are coming together to try and make our lives ever more interesting via the various app stores. Yet, there are some simple things that these wonderful folks could do to improve our overall user experience:1. Stop Using Lengthy Tours of FeaturesAuthor/Copyright holder: Joseph Morris. Copyright terms and licence: CC BY-ND 2.0 We’ll give you
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48 Free Social Media Monitoring Tools to Improve Your Results

48 Free Social Media Monitoring Tools to Improve Your Results | Go Digital-Mobile | Scoop.it
Social Media Monitoring Tools: we have collected a huge list of free social media monitoring tools. Check them out and select you
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Skeuomorphic Design — A controversial UX approach that is making a comeback

Skeuomorphic Design — A controversial UX approach that is making a comeback | Go Digital-Mobile | Scoop.it
Interaction design is an art. It is the art of creating experiences that encourage human interaction and map behavior to expected outcomes. When computer interfaces were first introduced…
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How clickbait ads make money for fake news sites

How clickbait ads make money for fake news sites | Go Digital-Mobile | Scoop.it
Robert Shooltz knows that fake news can lead to real money. He runs RealNewsRightNow.com, a website that parodies real news outlets by running absurd posts written to read like factual articles. Working online in his off hours, he uses the site to generate advertising revenue. In an average month, he said, his side hustle can net him about $1,000 a month. It’s not much, but it pays for server space and site promotion, to bring in more readers. "At this point it’s still a side venture and definitely not enough to live off of, but the goal is to ge
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Why writing is the most important skill in design. – Yazin Akkawi –

Design in tech matters, and companies are finally caring about design. This is especially true in software, where companies are hiring designers at an increasing rate. But tech is changing, and the…
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Why Customers And Marketers Need Human-Like AI

Why Customers And Marketers Need Human-Like AI | Go Digital-Mobile | Scoop.it
To make efficient choices, we need AI that is as smart as Stephen Hawking and knows us as well as our best friends.
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7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice) •

7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice) • | Go Digital-Mobile | Scoop.it
If you’re building a business online, you should seriously consider starting a podcast to get a leg up over the competition. Here’s why.
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In Machines We Trust: How Our Relationship With Devices Will Get Better In 2018

In Machines We Trust: How Our Relationship With Devices Will Get Better In 2018 | Go Digital-Mobile | Scoop.it
A whole new level of convenience is on the cusp of being unlocked, but in order to achieve this, companies need to nail the customer experience side of things.
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What NOT To Do When Writing a Meta Description

What NOT To Do When Writing a Meta Description | Go Digital-Mobile | Scoop.it
If you want your customers to click on your search result, you’d better check out the following tips on how to write the best meta descriptions.
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Meet The CEO Working To Make Sure You Never Type A Password Again

Meet The CEO Working To Make Sure You Never Type A Password Again | Go Digital-Mobile | Scoop.it
I spoke with NoPassword CEO Yaser Masoudnia shares the vision behind NoPassword, shifting the paradigm of identity management and the blueprint for building passwords of the future.
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How to prevent another Hawaii missile mess with better design

How to prevent another Hawaii missile mess with better design | Go Digital-Mobile | Scoop.it
The entire disaster could have been avoided by making the system interface more user-friendly.
Jody_COC's insight:
From the article: The incident could have been avoided by employing good design principles, according to Genco, and there are certain assumptions one can make when designing for usability.
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The Most Important Rule in UX Design that Everyone Breaks

There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, I see companies break this rule, and it is 100% of the time to their…
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How to Improve Customer Loyalty through User Experience

How to Improve Customer Loyalty through User Experience | Go Digital-Mobile | Scoop.it
When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships. However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with …
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Service Blueprints - Communicating the Design of Services

Service Blueprints - Communicating the Design of Services | Go Digital-Mobile | Scoop.it
Service blueprints were first described by Lynn Shostack, a banking executive, back in 1982 in the Harvard Business Review. They’ve become popularized over the last few years as service design has grown as a profession. In addition to being useful in service design they are often used by operational management to gauge the efficiency of work within an organization.A service blueprint is, in essence, an extension of a customer journey map. A customer journey map specifies all the interaction
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Design Scenarios - Communicating the Small Steps in the User Experience

Design Scenarios - Communicating the Small Steps in the User Experience | Go Digital-Mobile | Scoop.it
Design scenarios are useful tools for communicating ideas about user actions. Mapping design scenarios also has the added benefit that it helps formalize ideas and to take creative approaches to those ideas. Most importantly of all, it will ensure that your designs are firmly rooted on terra firma and taking a “what our users want/need” approach from the outset. In general, user scenarios are designed to capture the key interactions with a system and not all possible interactions.What is
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Hollywood is talking about inclusion more than ever, but not for disabled actors

Hollywood is talking about inclusion more than ever, but not for disabled actors | Go Digital-Mobile | Scoop.it
'Stronger,' 'Breathe' and 'Wonderstruck' all cast able-bodied A-listers as disabled characters. What gives?
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What is UX Writing? – Lisa Sanchez – Medium

What is UX Writing? – Lisa Sanchez – Medium | Go Digital-Mobile | Scoop.it
UX writing is my main craft, and I get a lot of questions about it. Here are a few answers to the most frequent. UX writing is the practice of designing the words people see when they interact with…
Jody_COC's insight:
From the article:

"Because it exists in the context of software, UX writing has unique constraints. It often has to be extremely concise and yet communicate a lot of meaning at the same time. It has a lot in common with poetry: it’s concentrated language." 
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