Globalization of the NBA
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NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships | Globalization of the NBA | Scoop.it
The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips...
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The Globalization of Basketball: A Human Resources Perspective

The Globalization of Basketball: A Human Resources Perspective | Globalization of the NBA | Scoop.it
Kerry Chandler explains why human resources is one of the NBA's most valuable players.
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This article is from a human resources perspective that the NBA can grow and how HR is important for that.

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Michael Mazo's curator insight, December 13, 2014 1:11 PM

Being a big fan of basketball this topic came with great interest to me. As NBA first began its success in the America, it attracted many people overseas. In addition at its beginning most of the league was strictly america, which didn't make much sense because there was so much basketball potential in countries all over the globe. Therefore when NBA decided to "Globalize" an influx of foreigners entered the league and created a revolutionary turning point in professional sports. All this talent that had been hiding in countries across the globe had finally come into the spotlight and caused a rapid growth of NBA popularity all across the globe. A big step towards revealing the potential of Globalization in fields other than overseas trading.

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Cornell ILR Sports Business Society : The Globalization of the NBA

Cornell ILR Sports Business Society : The Globalization of the NBA | Globalization of the NBA | Scoop.it
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This article represents the steps the NBA has taken to grow abroad and shows a view from someone in China of the feeling over there that the NBA was coming.

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Jared Zwerling explains basketball's global presence - CCTV-America

Jared Zwerling explains basketball's global presence - CCTV-America | Globalization of the NBA | Scoop.it
The booming popularity of basketball in China has echoed around the world, with the games regularly broadcast in over 215 countries and with a fan base that includes over 400 million social media f...
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This article speaks about how the NBA has grown in China and the world 

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The Globalization of the NBA

The Globalization of the NBA | Globalization of the NBA | Scoop.it
There are almost 100 foreign born players in the National Basketball Association (NBA) from 40 different countries. Just a decade ago there were less than half that number. What can businesses learn f...
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How the NBA is infiltrating the foreign markets to grow worldwide.

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Basketball and Globalization - The New Yorker

Basketball and Globalization - The New Yorker | Globalization of the NBA | Scoop.it
Mikhail Prokhorov, a Russian businessman who is one of the richest people in the world, is also one of the first non-Americans to own an N.B.A. team. Along with the Brooklyn Nets, he owns almost half of the Barclays Center in Brooklyn, where the Nets play their home games. This season, his roster is worth approximately a hundred and eighty million dollars, according to ESPN, making it the most expensive N.B.A. team ever assembled. Notably, that team includes several international players—Mirza Teletovic, of Bosnia; Tornike Shengelia, of Georgia; and Andrei Kirilenko, of Russia.
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This New Yorker article is about the rise of the NBA in foreign markets and its growing popularity. Not just with the games but how they are becoming a much bigger global brand

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NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships | Globalization of the NBA | Scoop.it
The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips...
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Royals Slated to Sit Courtside to Promote NBA Cares, The Royal Foundation - Women's Wear Daily

Royals Slated to Sit Courtside to Promote NBA Cares, The Royal Foundation - Women's Wear Daily | Globalization of the NBA | Scoop.it
The Duke and Duchess of Cambridge won't be catching Monday night’s Nets-Cavaliers game at The Barclays Center just for kicks.
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Duke and Duchess from England taking in NBA game

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NBA legend Bill Walton speaks on the growth of Canadian basketball - Canada.com

NBA legend Bill Walton speaks on the growth of Canadian basketball - Canada.com | Globalization of the NBA | Scoop.it
TORONTO -- Between Canadian players making headlines in the NBA and the recent success of the Toronto Raptors, NBA legend Bill Walton said these are heady days for basketball in Canada. "It's truly...
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Growth of Basketball in Canada

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How the Global Games have helped make the NBA an international sport - SI.com

How the Global Games have helped make the NBA an international sport - SI.com | Globalization of the NBA | Scoop.it
Chris Mullin remembers the moment the NBA became a global game -- it started in a hotel room in Spain.
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Indepth look at Global Growth

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Once a land of NBA promise, Asia and India still untapped - NBA.com

Once a land of NBA promise, Asia and India still untapped - NBA.com | Globalization of the NBA | Scoop.it
as the long reach of the nba stretches its way around the globe, there is one slice of the planet still untapped when it comes to recruiting and player development. and it happens to be the largest.
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This article tells of how the NBA is just starting to tap in to the large Asia Market

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Stern Sees NBA Business Model Shift Amid `New Normals'

Feb. 8 (Bloomberg) -- National Basketball Association Commissioner David Stern talks with Judy Woodruff about the league's business model and the outlook for...
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This is the NBA commissioner speaking on the business model of the NBA changing.

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NBA Cares Week Returns With Heavy Dose Of Dikembe Mutombo And Emphasis On Social Media

NBA Cares Week Returns With Heavy Dose Of Dikembe Mutombo And Emphasis On Social Media | Globalization of the NBA | Scoop.it
Going into its 9th year, NBA Cares plans to leverage its massive social media following to increase community outreach.
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This shows the NBA cares week and the social media emphasis that this marketing does for their global brand

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Globalization and Sports Part II: How The NBA Should Expand Into Europe

Globalization has taken the hold of America's major sport, but no league has had more success or a more involved future with the international market than the NBA...
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This article portrays an idea of how the NBA should expand in to Europe. It states big things like where the majority of jersey sales come from.

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The Globalization of Basketball: Latin America (Part 1) | NBADraft.net

The Globalization of Basketball: Latin America (Part 1) | NBADraft.net | Globalization of the NBA | Scoop.it
Specializing in drafts with top players on the NBA horizon, player profiles, scouting reports, rankings and prospective international recruits.
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The growth of Basketball in Latin America and the emergence of NBA players from there.

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NBA and NFL players join demonstrations - WJXT Jacksonville

NBA and NFL players join demonstrations - WJXT Jacksonville | Globalization of the NBA | Scoop.it
Their numbers aren't large, but professional athletes are starting to take a more visible role in protesting police violence.
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NBA players are using their forum to promote their feelings to the world about how they feel about societal situations.

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Globalization Sweeps Away Misgivings About Foreign Teammates

Globalization Sweeps Away Misgivings About Foreign Teammates | Globalization of the NBA | Scoop.it
The number of international players on the San Antonio Spurs basketball team is a glittering example of the increasing globalization of modern professional sports.
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The Spurs are a prime example of the NBA becoming global with the make up of their team is from all over the world.

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SAPVoice: The Globalization Of The NBA

SAPVoice: The Globalization Of The NBA | Globalization of the NBA | Scoop.it
By Benjamin Hancock, SAP Marketing and Communications The sport of Basketball is now second to soccer in worldwide popularity and the National Basketball Association (NBA) continues to play a major role in making this global growth a reality. A series of shrewd investments over the years, coupled with simplified branding and [...]
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NBA is second most popular sport in the world.

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Record number of international players in the NBA - mySanAntonio.com

Record number of international players in the NBA - mySanAntonio.com | Globalization of the NBA | Scoop.it
The NBA opened this season with a record 101 international players on opening day rosters, which beats last year's record of 92.
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NBA opening day rosters had 101 foreign players on opening night, a new record

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How Michael Jordan Still Earns $80 Million A Year - Forbes

How Michael Jordan Still Earns $80 Million A Year - Forbes | Globalization of the NBA | Scoop.it

Michael Jordan turns 50 on Sunday and retrospectives of his career have been getting heavy airtime this week. The highlights include his six titles with the Chicago Bulls, his impact on athlete marketing and countless unforgettable moments on the court (“flu” game;switching hands driving the lane; the“shot” versus the Cavs). Los Angeles Lakers forward Antawn Jamison opined last week that Jordan could still average double-digit points in the NBA. I think it is safe to say we’ve seen the last of MJ soaring above the rim after hitting the half-century mark with three retirements already under his belt. But Jordan the business? It is stronger than ever.

Jordan earned an estimated $80 million last year from corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances. Other Jordan assets include six restaurants, a North Carolina car dealership, a motorsports team and his 80% stake in the Charlotte Bobcats. Jordan out-earns almost every member of the world’s highest-paid athletes 10 years after his last NBA game

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The Ryno's curator insight, February 15, 2013 12:53 PM

When you make $80 million a year, you can wear whateve dictator's mustache you want

Alex Meek's curator insight, July 1, 2013 3:06 PM

This is one of my favorite articles so far. Not only because I love Michael Jordan, but this also shows the power of advertising. Jordan still makes 80 million dollars a year from his endorsements and sponsors! Wow!

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NBA and FIBA to host Basketball without Borders Global camp at NBA All-Star ... - FIBA

NBA and FIBA to host Basketball without Borders Global camp at NBA All-Star ... - FIBA | Globalization of the NBA | Scoop.it
NEW YORK/MIES (Basketball without Borders) - The National Basketball Association (NBA) and the International Basketball Federation (FIBA) have announced a new, annual Basketball without Borders (BWB)...
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Intigrating Basketball without Borders into All-Star weekend

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Timberwolves to Play Regular-Season Contest in Mexico City as Part of NBA Global Games Mexico City 2014

Timberwolves to Play Regular-Season Contest in Mexico City as Part of NBA Global Games Mexico City 2014 | Globalization of the NBA | Scoop.it
The NBA today announced the Minnesota Timberwolves will play a regular-season game in Mexico City when they take on the Houston Rockets on Nov. 12 as part of the league’s expanded NBA Global Games schedule.
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NBA's India Growth Bid Gets Boost From Homegrown Talent

Jan. 3 (Bloomberg) -- Bloomberg's Lara Setrakian reports from the northern Indian state of Punjab on the National Basketball Association's search for growth ...
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NBA Growth in a major market in India

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All Access: Best Of NBA Global Games

With the NBA Global Games now complete, here's an all-access look back at the eight NBA teams on their journeys around the world. About the NBA: The NBA is t...
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This recaps the NBA preseason tours around the world.

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NBA Cares

Watch as NBA Stars share what it means to them to help out in their communities and try to make a difference.
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This video shows what giving back to the community means to the players in the NBA

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