Global Video Marketing
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Global Video Marketing
The new wave of marketing is more video!
Curated by John Mac Weber
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7 Rules for More Effective Slide Presentations [Podcast]

7 Rules for More Effective Slide Presentations [Podcast] | Global Video Marketing | Scoop.it
Whether you are a professional speaker or someone who only makes the occasional presentation, you could be more effective with better slides. In this podcast, I share my seven rules for better presentations.

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eMeet.me - FREE web meetings for all

eMeet.me - FREE web meetings for all | Global Video Marketing | Scoop.it

You can video conference, screen share, and chat. People can dial in by phone, or use their computer camera and microphone. We even record your meetings for later playback!


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How A Hotel Made Over $1 Million In 24 Hours Using Facebook Promotions

How A Hotel Made Over $1 Million In 24 Hours Using Facebook Promotions | Global Video Marketing | Scoop.it
Facebook recently rolled out another feature called "Facebook Offers". The Feature didn't make a huge impact until one hotel in Ireland found a way to make over $1 million in just 24 hours through Facebook promotions.
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How To Record a Google Hangout Session (from a Mac)

How To Record a Google Hangout Session (from a Mac) | Global Video Marketing | Scoop.it

Robin Good: Here's is a good and well illustrated step-by-step tutorial on how you can record a full Google Hangout video collaboration session (from a Mac).

 

Useful. Illustrated. 8/10

 

Full step-by-step tutorial: http://www.tildee.com/5owhfh ;


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Download MakeUseOf Guides

Download MakeUseOf Guides | Global Video Marketing | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]

 

Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!

 

To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.

 

(That's not all! You will also get access to MakeUseOf Cheat Sheets)

 

Read more: http://www.makeuseof.com/pages/download


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Engagement Publishing is the New Content Marketing - Here's Why - John Battelle

Engagement Publishing is the New Content Marketing - Here's Why - John Battelle | Global Video Marketing | Scoop.it

I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. This interview talks about   

 

In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....

 

**Marketers need to shift their mindset from being a publisher to engaging an audience.

 

To paraphrase:

 

Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.

 

Here's what caught my attention:

 

Marketers have always created content, print and radio ads, 30-second spots, display banners

 

****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem

 

**Marketers need to become engagement publishers

 

**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."

 

**Building conversation “inventory” at scale

 

I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.

 

Measuring the success of conversational engagement

 

These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.

 

**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.

 

**Marketers have been very interested in understanding how their content is amplified in the past few years

 

**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)

 

**The best companies create communities of interest that are independent:

 

**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.

 

** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.

 

**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you. 

 

Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full interview here: [http://bit.ly/x7mHwm]


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Top 5 Reasons to use Prezi instead of PowerPoint

Blog Post: http://www.danh.me/top-5-reasons-i-use-prezi-and-why-you-should Prezi is a terrific new presentation platform that offers dynamic content delivery...

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Super Bowl Advertisers Heavy Up on the Social Media - ABC News

Super Bowl Advertisers Heavy Up on the Social Media - ABC News | Global Video Marketing | Scoop.it
ABC NewsSuper Bowl Advertisers Heavy Up on the Social MediaABC NewsIn a similar vein, social media works best when, well, when there is something to be social about and very few things are as social as sports.
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Improving Your YouTube Rankings

What is your web presence in YouTube? Learn how to gain a competitive advantage in organic search by improving your YouTube rankings and increasing your web ...

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ARG video with just over 300 views last night at 11 PM, has 1168 this morning, it's rapidly going viral

ARG Abbott Realty Group Broker and President Jim Abbott explains why ARG listings will no longer be permitted on 3rd party syndicator sites such as trulia, zillow...

 


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Building The Perfect Marketing Pin

Building The Perfect Marketing Pin | Global Video Marketing | Scoop.it

Pinterest 's extraordinary growth has been without comparison.

For business, it could have a profound impact on your reach, this depends on you know what you’re doing when it comes to creating perfect marketing pins.

The skills and knowledge necessary when creating perfect marketing pins aren’t always clear and easy to learn. The service is still too young to yield any good research about what really is the best way to go about creating these business pins and how to promote them.

Andrew MacCarthy has created this Infographic Building The Perfect Marketing Pin For Pinterest, essential tips on creating the perfect marketing pin, to help you get the most out of your "Pins".

Here are ten tips on how you can optimize your pins for your business when you are creating perfect Pinterest pins. Make sure you also have an interesting and engaging tag text for your pins.

 

Ideally, you want people to engage so other people know there is a value in your pin, which might encourage comments.

If your pins aren't intriguing they won’t make much of an impact at all.

This is the true sauce behind creating perfect marketing business pins.

Making an impact is what you should be aiming for. Use pictures that draw the user in.

 

Pinterest has so much potential, increasing further influence when you use it.

Creating perfect marketing business pins is just half of the fun. Receiving feedback and response to your pins is not only fun but inspiring as well. Don’t miss out on the growth of Pinterest. As their features evolve, there will be even greater possibilities.

 

By Andrew MacCarthy . http://bit.ly/N6XC7w

Source. http://bit.ly/TL8Xci


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John van den Brink's comment, August 18, 2012 2:19 AM
Michele you're welcome. Have a great weekend!
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Video of Park View Homes Colonel By Model


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6 Content Marketing Tips For Google+

6 Content Marketing Tips For Google+ | Global Video Marketing | Scoop.it

Lucky for us, Google+ provides two great features to help us successfully do that. +Mentions: A ... When you insert hashtags into your Google+ status updates, Google will automatically link that hashtag to the search results for that query.


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Becoming Your Own Media Company: 5 Content Marketing Tips

Becoming Your Own Media Company: 5 Content Marketing Tips | Global Video Marketing | Scoop.it
Mint and OKCupid used successful content marketing strategies to build their brands, audiences, and ultimately, their acquisition prices. Here's how startups like SeatGeak and KISSmetrics are following in their footsteps.

 

1. Dig into your data:

2. Find your niche:

3. Let your culture shine through, without being a salesman:

4. Determine what's engaging for your fans vs. what's interesting to the media:

5. Make content sharable:


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Do you think Video is important to Social media?

Do you think Video is important to Social media? | Global Video Marketing | Scoop.it

Of course. Last time I checked the web was about new media which is time based and therefore includes the following primary mediums: film, video and animation. Film has become video and animation is the bomb, although the other day I saw it being called motion graphics....technically in an editing suite, video editing that is....motion graphics are the bit between pieces of video...the "effects" the ins and outs... Animation is animation just as a rose is a rose. This blog poses the question after revealing just how many people are consuming video opposed to text. Still don't get why this should be such a surprise as we come from a TV culture...which is VIDEO and love to watch stuff....we are a visual culture and as McLuhan said. Post Literate. Who reads anymore???


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YouTube's Kevin Allocca shares Why videos go viral

http://www.ted.com Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 rea...

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The 10 Super Bowl Commercials That Won in Social Media | Special: Super Bowl - Advertising Age

The 10 Super Bowl Commercials That Won in Social Media | Special: Super Bowl - Advertising Age | Global Video Marketing | Scoop.it
Here are the 10 Super Bowl spots that garnered the highest levels of response across social media, primarily on Twitter and Facebook, according to Bluefin.
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Super Bowl XLVI: Get ready for a late night of sporting action

Super Bowl XLVI: Get ready for a late night of sporting action | Global Video Marketing | Scoop.it
For some, it’s an excuse to use the ‘Superb Owl’ joke, again. For others, it’s the last late night of the season, but for most of us, it’s the biggest night of the sporting calendar, put everything else aside folks, it’s Superbowl time.

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Creating Presentations on Digital Devices

Creating Presentations on Digital Devices | Global Video Marketing | Scoop.it

Presentations play a big role in the business world today. Effective presentations are able to convey a rich amount of information to a large audience in a cohesive manner. In order to be able to put together a proper presentation, designers need to be able to utilize strong applications...


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ARG video with just over 300 views last night at 11 PM, has 1168 this morning, it's rapidly going viral

ARG Abbott Realty Group Broker and President Jim Abbott explains why ARG listings will no longer be permitted on 3rd party syndicator sites such as trulia, zillow...

 


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Check Out RHCP's New Music Video Look Around | PerezHilton.com

Check Out RHCP's New Music Video Look Around | PerezHilton.com | Global Video Marketing | Scoop.it
The Red Hot Chili Peppers are back to the old shenanigans. RHCP released their newest music video and it is definitely not for the easily dizzied. The video spins through the worlds of Anthony...
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