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In the Future, Companies Will Survive Only if They Help Solve Big Social Problems

In the Future, Companies Will Survive Only if They Help Solve Big Social Problems | Global Trends | Scoop.it

New research we conducted with Microsoft, Nestlé, Pfizer and Telus International reveals that announcements like this one may not be that unusual in 2025. “An intersection is coming where society will expect corporations to fill the void in the face of government cuts, and, likewise, corporations will expect their societal influence to increase as their social capital becomes the force of change in communities, countries and even entire global industries,” said Jeffrey Puritt, president of TELUS International.

We predict that 2015 will mark the beginning of a long-term transition of the role and purpose of the world’s largest public companies and the value chains they control. This shift will start with an acknowledgment that despite years of implementing initiatives designed to make the companies more “responsible,” real progress on climate change and other global issues has remained incremental. The new imperative for business leaders will be to embrace the idea that the viability of their businesses depends on solving the world’s most pressing societal issues.


Via David Hain
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David Hain's curator insight, December 8, 2014 3:06 AM

There is hope for the future but we need to richest orgs  to come to the party. Evidence suggests they might! HT Nadine Hack.

Global Trends
Hi! We work with organizations to help them prepare for the future and publish The Global Trends Report every year. Topics we track include: resources (labor, technology, natural resources, capital, etc.), organizations and communities (changes in how we organize the world ), and shapers and influencers (who will influence the shape of the future ).  The scoops here are ones we found interesting and thought-provoking on our trends travels. Hope you do too -- and do let us know if you have any suggestions to add.  Please do connect with us on Twitter @globaltrendscom, Facebook, and register for our monthly briefings at <a href="http://www.globaltrends.com" rel="nofollow">http://www.globaltrends.com</a>   Thanks for visiting and look forward to your inputs. The Global Trends Team
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GT BRIEFING December 2015/January 2016 10 Trends to Watch for 2016 and Beyond

GT BRIEFING December 2015/January 2016 10 Trends to Watch for 2016 and Beyond | Global Trends | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource control and scarcity?
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Eric, Asimov and me: or how to stop worrying and love robots

Eric, Asimov and me: or how to stop worrying and love robots | Global Trends | Scoop.it
The hunt for some philosophical insight into how we might respond to robots
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The simple contact lens could be the next place for your Camera

The simple contact lens could be the next place for your Camera | Global Trends | Scoop.it
The latest patent awarded to Sony describes a contact lens that can take photos by recognising deliberate blinks.

Via TechinBiz
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Banks accept thumbprints and selfies as they chase millennials

Banks accept thumbprints and selfies as they chase millennials | Global Trends | Scoop.it
A third of millennials would switch banks for a better app as mobile banking becomes the norm
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Designing Next-Generation Universities | Higher Ed Beta

Designing Next-Generation Universities | Higher Ed Beta | Global Trends | Scoop.it
Multiple approaches to innovation.
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How Smart Homes Can Unlock the Mainstream Market - Knowledge@Wharton

How Smart Homes Can Unlock the Mainstream Market - Knowledge@Wharton | Global Trends | Scoop.it
While Amazon scored an unexpected hit with its suite of Echo smart home devices, the sector is still waiting for a system that will seamlessly integrate a growing cadre of "intelligent" products.
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Top 10 Sustainable Energy innovations from the last 12 months

Top 10 Sustainable Energy innovations from the last 12 months | Global Trends | Scoop.it
We have put together the top sustainable energy innovations from the past year, designed to give you plenty of fresh inspiration for the future.
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Microsoft puts AI at centre of tech plans

Microsoft puts AI at centre of tech plans | Global Trends | Scoop.it
Push based around chatbots and digital assistants, says chief Satya Nadella
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Frog foam could deliver drug therapy - BBC News

Frog foam could deliver drug therapy - BBC News | Global Trends | Scoop.it
Foam made by miniature frogs to protect their eggs could offer a clever way to deliver healing drugs to burns patients, scientists believe.
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