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Rescooped by IOANNIS APOSTOLOU from Public Relations & Social Marketing Insight
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The Ever-Changing PR Salesperson | PR Whiteboard

The Ever-Changing PR Salesperson | PR Whiteboard | Global Growth Relations | Scoop.it

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:

 

 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

Try to adjust to the new world!

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Jeff Domansky's curator insight, September 9, 2013 3:34 PM

Good reminder of how new business development has changed in PR and every business.

Deanna Dahlsad's curator insight, September 9, 2013 3:59 PM

People haven't changed that much, but technology has changed what they do, how they do it, and how to interact with them to have that PR conversation.

WebMarketingStore's comment, September 9, 2013 4:45 PM
PR is much more accessible to the smallest of businesses now. The whole context has changed about who can afford "PR," not to mention what the PR they want entails. I really wonder how far the atrophy of traditional PR agencies will go.
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Marketing Greece: Άμεση Υλοποίηση Έργων & Διεθνείς Συνεργασίες - News.gr

Marketing Greece: Άμεση Υλοποίηση Έργων & Διεθνείς Συνεργασίες - News.gr | Global Growth Relations | Scoop.it
Marketing Greece: Άμεση Υλοποίηση Έργων & Διεθνείς Συνεργασίες News.gr Η Marketing Greece ολοκλήρωσε τη διαδικασία επιλογής εταιρειών Δημοσίων Σχέσεων και Ηλεκτρονικής Επικοινωνίας για τις αγορές της Μεγάλης Βρετανίας, της...
IOANNIS APOSTOLOU's insight:

Μπορούσαν άραγε να αναλάβουν το έργο Ελληνικές εταιρείες; Ίσως ναι, ίσως όχι. Ή το μνημόνιο είναι ένας άλλος τρόπος πιο ανέμακτος, αλλοδαπές εταιρείες να 'βάλουν χέρι' σε ενχώριους διαγωνισμούς, με την πρόφαση της διαφάνειας και της διεθνούς εμπειρίας τους;

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PrimEconomy: Public Relations & Marketing Message

PrimEconomy: Public Relations & Marketing Message | Global Growth Relations | Scoop.it
marketing message 300x199 Public Relations & Marketing Message Το σωστό και αποτελεσματικό περιεχόμενο του μηνύματος marketing είναι σίγουρα ένα πολύ δύσκολο έργο. Οι περισσότερες επιχειρήσεις μπορεί να έχουν ...
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Rescooped by IOANNIS APOSTOLOU from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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What is Corporate Social Responsibility (CSR)?

Published on Sep 30, 2012

What is Corporate Social Responsibility (CSR)? This video clip tries to give competent but also entertaining answers to this question. The video is part of series "in a little green bag" at the University of St.Gallen, Switzerland.

 

June 26, 2013 Stanford Center for Social Innovation
CORPORATE SOCIAL RESPONSIBILITY IS ESSENTIAL TO ENVIRONMENTAL SUSTAINABILITY http://csi.gsb.stanford.edu/corporate-social-responsibility-essential-environmental-sustainability

 

 

Corporate Governance? What Is Corporate Social Responsibility As Sovereign Rights Negotiated Away in New Secretive Trade Pacts http://sco.lt/8FToVl

 


Via pdjmoo
IOANNIS APOSTOLOU's insight:

Wowww simplicity wins again!

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Ma. Caridad Benitez's curator insight, February 25, 2014 12:44 PM

La Milla extra, RSC mucho más que el cumplimiento legal. 

pdjmoo's curator insight, September 27, 2014 3:18 PM

YOU ARE INVITED TO FOLLOW MY NEWSAGGREGATES [url=/u/179070 x-already-notified=1]pdjmoo[/url]

 

▶  CLIMATE CHANGE WILL IMPACT US ALL http://www.scoop.it/t/changingplanet

▶  BIODIVERSITY IS LIFE http://www.scoop.it/t/biodiversity-is-life

▶  OUR OCEANS NEED US http://www.scoop.it/t/our-oceans-need-us

▶  OUR FOOD, OUR HEALTH http://www.scoop.it/t/agriculture-gmos-pesticides

 ▶ CORPORATE SOCIAL RESPONSIBILITY http://www.scoop.it/t/environmental-and-human-health

Tyler Blackburn's curator insight, May 3, 2016 3:44 PM
This video does a great job at explaining the term, corporate social responsibility. Simply put, it states that CSR is the way businesses make their profit, and not how they spend it. 

It contrasts the current methods of distributing profits through charitable contributions, also known as corporate philanthropy. compared to the idea of the systemic change necessaryin the way our current market economy supports those within it if we choose to use this system to support future generations.
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Experimenting with Extended Storytelling | Geoff Livingston's Blog

Experimenting with Extended Storytelling | Geoff Livingston's Blog | Global Growth Relations | Scoop.it

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.

 

From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.

Here are some of the ways I am experimenting...


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One excellent way to use the social media in order to promote not only a book but also your thoughts!

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Jeff Domansky's curator insight, August 19, 2013 1:08 PM

Geoff Livingston explores extended storytelling and Transmedia...