Global-Ecommerce - digital marketing & commerce
29.8K views | +0 today
Follow
Global-Ecommerce - digital marketing & commerce
Your new post is loading...
Your new post is loading...
Scooped by ECOMpedia.ro
Scoop.it!

#GDPR - Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

#GDPR - Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing | Global-Ecommerce - digital marketing & commerce | Scoop.it
Holding forth on stuff since 1998
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

How to Increase Revenue by Targeting Impulse Buyers

How to Increase Revenue by Targeting Impulse Buyers | Global-Ecommerce - digital marketing & commerce | Scoop.it
Every consumer is different. Some people like to shop online, and others prefer shopping in stores. Some customers spend day
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Live Streaming Can Promote Ecommerce Products | Practical Ecommerce

Live Streaming Can Promote Ecommerce Products | Practical Ecommerce | Global-Ecommerce - digital marketing & commerce | Scoop.it
From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business's video marketing. It is an important tool for engaging customers. The technology behind live streaming is not necessarily new.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Amazon is planning brick-and-mortar stores in Germany

Amazon is planning brick-and-mortar stores in Germany | Global-Ecommerce - digital marketing & commerce | Scoop.it
Germans still love shopping in stores, which account for 90% to 95% of the country’s total retail sales. That's a point Ralf Kleber, head of Amazon Germany, was keen to make to the Berliner Morgenpost (link in German) on Monday. In an interview addressing the e-commerce giant's strategy for Germany, Kleber said "it's not a questio
more...
Scooped by ECOMpedia.ro
Scoop.it!

Swedish CEO: Amazon is expanding to Sweden within 12 months - "Then we're all dead" #ecommerce

"All e-commerce players will become slaves under Amazon."
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

45 Content Marketing Best Practices That Are Actually Myths

45 Content Marketing Best Practices That Are Actually Myths | Global-Ecommerce - digital marketing & commerce | Scoop.it
  Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and bust them. Everything from the fact that content marketing is only about blogging …
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Why Cookie-Based Advertising Won’t Work in 2018

Why Cookie-Based Advertising Won’t Work in 2018 | Global-Ecommerce - digital marketing & commerce | Scoop.it
Cookie-based remarketing has been the name of the game in getting would-be conversions back to your site. It’s a great way to close the sale that never happened. And to save those conversions with a second, third, or fourth chance. But the problem is: It really doesn’t work that well, and it’s dying out. Remarketing …
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Content Marketing 2017: Top 200 Global Influencers

Content Marketing 2017: Top 200 Global Influencers | Global-Ecommerce - digital marketing & commerce | Scoop.it
We analyzed the social and blog conversations around content marketing’ to look at the most hotly debated topics and who the key influencers are.
more...
Michel Charvolin's curator insight, September 7, 2017 11:51 PM
http://worldtransferonline.blogspot.com/ Get a better deal for your international money exchange:
Scooped by ECOMpedia.ro
Scoop.it!

Amazon’s new algorithm designs clothing by analyzing a bunch of pictures

Amazon’s new algorithm designs clothing by analyzing a bunch of pictures | Global-Ecommerce - digital marketing & commerce | Scoop.it
Amazon has developed an algorithm that can design clothing by analyzing a bunch of images to copy the style and then apply it to new items generated from scratch, reports MIT. Amazon i
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

E-commerce will change forever- the patent "1 click checkout/buy" by Amazon will expire

E-commerce will change forever- the patent "1 click checkout/buy" by Amazon will expire | Global-Ecommerce - digital marketing & commerce | Scoop.it
In September of 2017 Amazon's patent on the 1 click checkout is expiring. This will open the door to any site that wants to improve their checkout.
more...
Scooped by ECOMpedia.ro
Scoop.it!

Weather and eCommerce: How Weather Impacts Retail Website Traffic and Online Sales - Weather Unlocked

Weather and eCommerce: How Weather Impacts Retail Website Traffic and Online Sales - Weather Unlocked | Global-Ecommerce - digital marketing & commerce | Scoop.it
Weather has a pronounced effect on what we buy, but how does it affect online retailers - in terms of site traffic and product sales? Various studies have shown that it affects ecommerce websites differently to bricks and mortar stores
more...
Scooped by ECOMpedia.ro
Scoop.it!

Campaigns Are Dead. Modern Marketing Is a Data Exchange

Consumers and marketers want the same thing -- information, writes Jeff Rosenblum. Here are four benefits from this new mindset.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Uber, Yandex combine ridesharing and UberEATS in Russian markets in a $3.72B JV

Uber, Yandex combine ridesharing and UberEATS in Russian markets in a $3.72B JV | Global-Ecommerce - digital marketing & commerce | Scoop.it
As Uber works through a huge amount of internal management turmoil, the company is also consolidating and rationalizing more of its internationa
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU | Global-Ecommerce - digital marketing & commerce | Scoop.it
Publishers are being asked to manage the consent process on behalf of Google.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

9 Predictions for SEO in 2018

9 Predictions for SEO in 2018 | Global-Ecommerce - digital marketing & commerce | Scoop.it
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he's been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they're doozies!
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

10 Exceptional Digital Marketing Campaigns in 2017 | Practical Ecommerce

10 Exceptional Digital Marketing Campaigns in 2017 | Practical Ecommerce | Global-Ecommerce - digital marketing & commerce | Scoop.it
Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns from 2017. The campaigns include search hacking, viral retweets and replies, user-generated content on Instagram, Google hacking, success in failure, fake ads, and true.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

The age of Amazon and Alibaba is just beginning #blackfriday #singlesday #ecommerce

The age of Amazon and Alibaba is just beginning #blackfriday #singlesday #ecommerce | Global-Ecommerce - digital marketing & commerce | Scoop.it
SHOPPERS will spend record sums online in the next few weeks—in China for Singles Day on November 11th, in America on Black Friday and around the world in the run-up to Christmas. E-commerce has been growing by 20% a year for a decade, shaking up industries from logistics to consumer goods.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

4 Pointers for Holiday Email Marketing in 2017

4 Pointers for Holiday Email Marketing in 2017 | Global-Ecommerce - digital marketing & commerce | Scoop.it
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for th
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

3 crucial lessons I learned after spending 10 years in ecommerce

3 crucial lessons I learned after spending 10 years in ecommerce | Global-Ecommerce - digital marketing & commerce | Scoop.it
“Is this the way to Ecommerce Failure Park?” “Yeah, continue straight to Spending Avenue, pass the point of the Lowest ROI Ever, and you will find it right there, on the shore of the Red Ocean.” The naked truth is that it’s hard to stand out nowadays in the ecommerce game. There’s a lot of noise, high customer acquisition costs, increasing competition and, on top of all that, low conversion rates. I’ve played this game for 10 years. After I struggled and managed to build my own ecommerce business (with more than 100,000 customers), I have also had the immense opportunity to consult and assist nine different growth marketing teams from various industries such as fashion, cosmetics, electronics, and home and decoration. I suffered beside entrepreneurs who, despite their drive, passion, and commitment, had failed because they started data-driven decision management too late.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

WooCommerce Stats 2017: How Many Websites Use WooCommerce? + Usage Stats for other WordPress E-Commerce Plugins

WooCommerce Stats 2017: How Many Websites Use WooCommerce? + Usage Stats for other WordPress E-Commerce Plugins | Global-Ecommerce - digital marketing & commerce | Scoop.it
I've done the research and provided the latest WooCommerce stats for 2017. Discover how many websites use WooCommerce and other e-commerce platforms.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Deutsche Post CFO Says E-Commerce Drives Growth

Deutsche Post CFO Says E-Commerce Drives Growth | Global-Ecommerce - digital marketing & commerce | Scoop.it
Aug.08 -- Melanie Kreis, chief financial officer at Deutsche Post DHL Group AG, discusses second-quarter results and the importance of e-commerce to the company’s growth. She speaks on "Bloomberg Markets: European Open."
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Consumers' Biggest Pet Peeves With E-Commerce Sites

Consumers' Biggest Pet Peeves With E-Commerce Sites | Global-Ecommerce - digital marketing & commerce | Scoop.it
Poor navigation and unclear pricing are what consumers dislike most about e-commerce sites, and those and other pet peeves would cause them to go to another site. See the details of this study.
more...
No comment yet.
Scooped by ECOMpedia.ro
Scoop.it!

Shopify adding eBay as a sales channel for merchants

Shopify adding eBay as a sales channel for merchants | Global-Ecommerce - digital marketing & commerce | Scoop.it
Shopify has another sales channel, in addition to its existing avenues including Amazon, Facebook, BuzzFeed, Pinterest and more. The latest addition is eBay,..
more...
No comment yet.