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Scooped by Philippe Pieri
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Facebook and Twitter Black Friday Referrals Result in Less than 1% of Online Sales

Facebook and Twitter Black Friday Referrals Result in Less than 1% of Online Sales | Global Digital Marketing | Scoop.it
Sales referred directly from Facebook and Twitter posts resulted in .68% and 0% respectively of online Black Friday sales this year. The numbers were down slightly from last years numbers.
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Rescooped by Philippe Pieri from Is the iPad a revolution?
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The iPad Had 88% Of All Online Tablet Shopping Traffic On Black Friday

The iPad Had 88% Of All Online Tablet Shopping Traffic On Black Friday | Global Digital Marketing | Scoop.it
In other words, you can ignore all those IDC stats about Apple having just 50% of the tablet market.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 26, 2012 8:21 PM

This shouldn't be a suprise to you if you saw the stat Apple released when launching the iPad Mini. Now this is not about tablet sales but about online sales during Black Friday made from mobile devices in general - and tablets in particular.


Bottom line: irrespectively of production levels, Apple still dominates usage over Android. The metric should be particularly painful for Amazon whose tablet strategy could very well be to provide an integrated shopping experience including both hardware and commerce. 

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Innovation and Its Impact on Entrepreneurship

Innovation and Its Impact on Entrepreneurship | Global Digital Marketing | Scoop.it
The iPad mini - barely released, yet already the target of tech geeks everywhere for being contrary to Steve Jobs' wishes, and a retread of the Kindle Fire or the Galaxy Nexus 7.
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