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The most popular brands on social media in July

The most popular brands on social media in July | Viral and Social Media Marketing | Scoop.it
Social media analyst Starcount looks at the world's most popular brands on social media in July.
Reine Fleur's insight:

                          

 

                            Social Media: the power of Summer!

 

+ 1.3 million Facebook fans for Google in July

+ 14 million Youtube fans for National Geographic

+1.5 million new Fans on Facebook for Coca-Cola

 

If you expect similar results for your business, you should:

 

-launch an event, a video, an innovative service on Social Media in order to make the buzz.

 

You already know Twitter and Facebook are key, but do not forget Vine and Instagram that keep growing in notoriety and efficiency. (The choice of the media depends on your target and objectives!!!!)

 

                              What you should do if you missed it:

 

- Watch the Google video "Streaming device Chromecast"

http://www.youtube.com/watch?v=cKG5HDyTW8o

 

- Watch the Coca-Cola video "Smile back" (refer scoop of July 22)

 

- Check what is the GeekWeek launched byYoutube from 4th to 10 August

http://youtube-global.blogspot.fr/2013/07/youtube-geekweek-2013.html

 

- Follow @twitter and @instagram on Twitter

 

                                          Last but least,

 

- Wish a Happy Birthday to Disney and National Geographic!

 

@DisneyPicture

@NatGeo

 

 

 

 

 

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9 conseils pour bien utiliser les hashtags sur Facebook

9 conseils pour bien utiliser les hashtags sur Facebook | Viral and Social Media Marketing | Scoop.it
Blog Socialshaker

Via Veille digitale
Reine Fleur's insight:

A few simple best practices to get the most from your publications on Facebook.

 

Let's learn together!

 

Thank you Social Shaker Blog for letting me know how to follow the trend!

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Veille digitale's curator insight, July 5, 2013 1:24 AM

Les hashtags ont été lancés sur Facebook le 12 juin dernier et déjà nombreuses sont les marques qui s’interrogent sur la meilleure manière de les utiliser sur le réseau social. Si vous aussi le sujet vous intéresse, je vous invite à découvrir mes 9 conseils pour utiliser ces hashtags avec efficacité.

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The Camp Gyno

Simplify your period: http://www.helloflo.com Co-Writer/Co-Director: Jamie Mccelland and Pete Marquis Production Company: Hayden 5 Media

Via Pierrick Fischer
Reine Fleur's insight:

 

 

 

 

“We can't change biology but we can make your experience of your period easier.”

 

I think this sentence recaps properly the message of the company http://helloflo.com/

 

The mission of Hello Flo is to take care of women during their periods all life long.Even if this video has been addressed to girls, we easily understand the company is not only targeting daughters but also their mothers and friends. The First-periods kits and all related communication were created to attract new clients.

 

Young girls expecting their first periods are both considered as a niche market and  influencers for the brand.

 

The first, supported by a premium service strategy, provides Hello Flo with a smart manner to penetrate the market of tampons and the second guarantees a wider impact of its communication campaign. Such innovative services have to build awareness and this humorous video is an excellent manner to reach this objective.

 

I would like to hail the relevancy of such a reminder service of tampons' shipping for women. As a way of improvement I could propone a message more repetitive within the video. The brand and its shipping service are only mentioned once at the end of the video. I would fear the humor overpasses the real message of the brand.

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Pierrick Fischer's curator insight, July 31, 2013 6:30 AM

As a man, the only things I know about periods come from friends randomly and unwarningly talking about this in a conversation.

 

Yet, for the least I know on the subject, I have seen a few French commercials for tampons that were pretty fun, including brands like Tampax. Now this commercial is beyond that. It's HILARIOUS!

 

Company "Hello Flo" has a little girl become the camp "Gyno". A sweet, extremely funny dictator on the rest of her group of friends.

 

Have to say compared to American brands usual discreetness in this type of commercials, this campaign is refreshing!

 

A very, very good campaign, fun for everyone, and well targeted for the brands. If they start using these products at 12 and like them, there's a chance they will keep them for a while. Overall, good job Hello Flo!

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Dove Releases New Video But How Does It Compare To Controversial 'Real Beauty Sketches'?

Dove Releases New Video But How Does It Compare To Controversial 'Real Beauty Sketches'? | Viral and Social Media Marketing | Scoop.it
Following in the well-heeled -- if slightly controversial -- footsteps of Dove's 'Real Beauty Sketches' campaign comes the beauty brand's follow-up video 'Camera Shy'.
Reine Fleur's insight:

 

 

New buzz for Dove! Almost 16 million views on Youtube in less than a week!

 

When did you stop thinking you are beautiful?

 

Once again, the brand highlights with ingenuity the lack of self-confidence of women.What a big challenge! For 9 years, Dove has been succeeded  in dealing with this sensitive subject in a positive manner.

 

3 months ago, the publication of the Real Beauty Campaign sketches was a tremendous success. It staged the comparison between robot-portrait described by women themselves and unknown people.  

 

This time, the concept is less original but definitely impacting. For sure, most of viewer will recognize themselves in this video that conveys a message of plural beauty on a candor atmosphere.

 

At the bottom of the article, you will also be able to watch a Male parody of the Real Beauty Campaign sketches. Men laugh at themselves and show how their perception of themselves is positive compare to women. So true!

 

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Coca-Cola Smile Back -- Smiling Faces Around the World

Do you believe in the power of smiles to transform the world? We do. Coca-Cola sent our people all over the world, from Jamaica to the United Kingdom to Paki...

Via Pierrick Fischer
Reine Fleur's insight:

I did not expect it so early…

 

As Carrefour did 4 years ago with the launch of the campaign "Le positif est de retour", Coke is using the infectious power of smile to rally consumers around the brand.

 

In this video, the bottle of Coke becomes an international symbol of sharing as accessible and powerful as a simple smile.

 

Once again, the brand demonstrates its talent in the art of creating effective messages with the simplest things.


Enjoy the video :)

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Pierrick Fischer's curator insight, July 22, 2013 3:58 AM

The new Coca-Cola campaign is out! Named "Smile back", it is a variation on the traditional "Open happiness" motto.

 

The concept? A smile + a smile back = a reward for you! It goes from Coca Cola bottles to hats and even bicycles!

 

Even though this time the happiness is somehow forced on you, I have to admit the message is still highly effective. Couldn’t help but grin several times throughout the video.

 

Oh Coca Cola, is there anything you can’t do? 

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Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine | Viral and Social Media Marketing | Scoop.it
For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.
Reine Fleur's insight:

 

 

For every £1 spent in social media, more than £3 could be generated.

 

For the first time, a study provides B to C companies with meaningful figures regarding their social media strategy. It confirms how important the empowerment of brands that develop their social media visibility is.  

 

The emotional connection created by social Medias enhances the envy of consumers to collaborate with the company.Consequently:

 

90% of consumers would be more likely to recommend a brand after interacting on social media

 

83% of fans interviewed would trial a brand’s product after a social media exposure

 

Certainly, the pledge of a 20% expected rise in positive sentiment but also of a 3:1 return on investment will lead the most reluctant companies to the social media. But they should not forget that success requires regularity and relevancy of exchanges with fans.

 

It is time to hire a community manager!

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Red Bull tops Jay-Z's Samsung ad in viral chart | Viral Chart - best virals, most shared ads

Red Bull tops Jay-Z's Samsung ad in viral chart | Viral Chart - best virals, most shared ads | Viral and Social Media Marketing | Scoop.it
Stunt cyclist Danny MacAskill creates viral success for Red Bull, knocking rap artist and music mogul Jay-Z to second place in most-shared ad chart.
Reine Fleur's insight:

Wanna have fun on the web? Let's discover the Red Bull's viral ad shared more than 200 000 times this week!

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Pierrick Fischer's curator insight, July 9, 2013 5:01 AM

Red Bull stays strong about its marketing campaing. After the uberly popular Stratos and the Supersonic free fall that got some great buzz, the drinking brand is back with an ad less sensational, but still super creative.

 

Relying on stuntmen as usual ("if it ain't broke don't fix it"), the brand presents a playful and creative ad, a sweet video that mixes the best of your childhood, with your new activities as a big boy.

 

A pretty smart move to me, but be careful RedBull, your ideas will be getting old someday...

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Luxury Marketing: Penelope Cruz directs L'Agent by Agent Provocateur

Watch Penelope Cruz's directorial debut, our L'Agent AW13 campaign video staring Irina Shayk and Javier Bardem. View the collection at http://www.lagentbyap....

Via Pierrick Fischer
Reine Fleur's insight:

 

 

The current campaign realized by Penelope Cruz for its sister's lingery brand is definitely sensual.

 

A man is entering in a luxury house and his high-tech glasses allow him to discover the underwears of women in a lascivious atmosphere.

 

We can observe the brand focused on the dramatization of underwears. All types of women are staged: the working girl, the reader but also the man-eater or the pregnant one.

 

The message: Whoever you are, the underwears of The Agent Provocateur reveal your felinity.

 

When the end of the video arrived, I kept in mind impacting pictures of the gorgeous collection displayed. Nevertheless, I felt disappointed by the «background story». It seems the end has been realized in the rush whereas the fulfil of the story could add value to the whole. (It is still interesting to watch the video by twice to become aware of some subtilities of realization once you know the end.)

 

May be the humoristic dimension should be more impacting, or the lengh of the ad shortened... or the two of them.

 

I do not find this campaign either original or surprising but both the name of Penelope Cruz as realisator and the beauty of the product should be sufficient for providing the brand with a good return on investment.

 

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Pierrick Fischer's curator insight, August 5, 2013 10:29 AM

At summertime, it ain't only the heat wave that will make you hot, says luxury lingerie company Agent Provocateur.

 

New video campaign is based on a 6 min clip directed by Penelope Cruz. A very Spanish cast takes it to another level, with famous actor Javier Bardem and telenova sensation Miguel Angel Silvestre. 

 

Critique: the video is sexual but not outrageous. And the last-minute twist is a little cliché.

 

Strategy: not super effective, and not so sure this will drive much sales, unless customers adhere to the provocatory part of the video.

 

Overall, I don't think this will last in the mind of the viewers. A good thing products look great.

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The Secret Behind Oreo's Social Media Marketing – Shopify

The Secret Behind Oreo's Social Media Marketing – Shopify | Viral and Social Media Marketing | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Reine Fleur's insight:

 

 

 

Oreo, The Social Media powerhouse!


Sometimes there are brands I would like to create a topic on.

 

Oreo is one of them.

 

Let’s summarize Oreo’s secret on Social Media:


- News-related ads

- Real-time community management

- Impacting and simple illustrations

- Passion in making people loves your job!

 

Do not forget that CALENDAR ANTICIPATION IS KEY!

 

As an incentive for following this topic with attention and after several Oreo buzzes through Twitter (Super Bowl tweet, the Daily Twist campaign and the Cookie vs Cream separator video…)

 

Please watch the ad they just launched:

http://www.youtube.com/watch?v=LeBvy4VFStQ

 

Cute, effective, definitely impacting!

 

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Tracking The Royal Baby Buzz

Tracking The Royal Baby Buzz | Viral and Social Media Marketing | Scoop.it
Yesterday, the Duke and Duchess of Cambridge welcomed the newest royal – a healthy baby boy! People have been camping out around the hospital just waiting for a glimpse of the third in line to the throne.
Reine Fleur's insight:

 

 

 

The Royal Baby makes the buzz!

 

Mentions of the Royal Baby increased by 12581% between July 21st and July 22 to reach a peak at 746 785!

 

United Kingdom delights in welcoming this wonderful opportunity of economic growth. Undoubtedly, such events in British Monarchy impact positively the moral of British people. 300 million pounds of revenue generated is expected here (Carfax2-Wikimedia-CC). We can notice that William and Kate’s Wedding value generated was twice as big as the birth of the Royal Baby.

 

Consequently, the most famous brands are surfing on this trend and wink at the baby’s birth on Twitter. Here are displayed the tweets of Starbucks and Oreo but not only. The boom of tourism expected leads the Airline Delta to launch an ad directly addressed to George Alexander Louis.  “We can’t wait to show you the world” All the brands take advantage of this birth, even the most unexpected such as Las Vegas who already invited the Royal Baby for visiting in 21 years.

 

Once again, Twitter is at the core of their strategy!

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Raunchy Renault YouTube advert banned following sexism complaint

Raunchy Renault YouTube advert banned following sexism complaint.Renault YouTube advert banned for 'objectifying women' while trying to 'Reignite your Va Va ...
Reine Fleur's insight:

Sex in advertising, the never-ending debate!

 

In a Renault concession, the seller invites consumers to a car trial. During the drive, the street suddenly turns into a Parisian and romantic place where a couple is kissing. The atmosphere is surprising and positive. The viewer can put himself at the place of the driver and imagine how fun this situation is. Then

6 women, dressed as Moulin Rouge dancers, appear in red underwear and dance around the car. This is this last sequence that created debates within the feminist associations.

 

The use of sex in ads often makes debates.  As far as I am concerned, the problem comes from the dramatization of the scene. The typically French Moulin Rouge-style cabaret scene is too daring. Dancers are not dancing but moving and flagging on the car. The contrast with the romantic sequence emphasizes the vulgarity of the scene that seems superficial.

 

Currently, 20% of ads are directly or indirectly linked to sex (George et Badoc, « Le neuromarketing en action », 2010).

 

Advertisers use it to catch your attention in a short time. However, a recent study reveals that sex can be dangerous for advertisers: the memory of lascivious images would affect the one of the brand (Gallup and Robinson, 2009). Moreover, “sexy” would be more relevant than “sex” to influence purchase action (Cebrzynski, “Sex or Sexy?” 2000). Consequently, Renault would probably fail to increase its sales with this campaign if the ban were not a source of buzz for the brand.

 

The initial idea of creative team was good; unfortunately they went too far in the sensual dimension of the video. I choose to question the marketing relevancy of this ad instead of entering in an ethical debate because I am not shocked by the content of this video. Have you ever heard such debates about Abercrombie boys?

 

 

 

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Coca-Cola launches music distribution hub | News | Marketing Week

Coca-Cola launches music distribution hub | News | Marketing Week | Viral and Social Media Marketing | Scoop.it
Soft drinks maker unveils music platform as part of wider deal with Spotify to establish itself as a music brand.
Reine Fleur's insight:

The launch of this music distribution hub is in line with the “Music Brand “campaign Coke entered a year ago. It aims at developing its notoriety with teens.


Coke’s team surfs on trends with a spectacular easiness.


One year ago, the activation of Coke’s partnership with Spotify, the new giant of online Music distribution announced how large their “Music brand” project was. As teens bring their music everywhere, this alliance was a wonderful opportunity for Coke to be everywhere teens are.


Now, they are staying the course with the launch of this music distribution hub, an occasion to set up cooperation with teens. As they maintain a strong emotional relation with the artists they like, this event should boost social media influence of the brand. Coke seeks to build lasting relationships of common cause in order to create a preference sentiment. Last week, we learnt that 90% of consumers would be more likely to recommend a brand after interacting on social media. If we refer to these IAB’s figures, we know Coke will undoubtedly reach its objective. I am eager to discover the next phase of the campaign…

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The World’s Best Brands in Social Media Customer Care on Twitter

The World’s Best Brands in Social Media Customer Care on Twitter | Viral and Social Media Marketing | Scoop.it
Our Q1 Socially Devoted Results are in! Can you guess which brands provide the best customer care through Twitter? Find out here!
Reine Fleur's insight:

A l’heure où les entreprises se demandent comment optimiser leur visibilité sur les réseaux sociaux, SocialBaker publie un classement des entreprises les plus performantes en termes de CRM sur Twitter. L’indicateur de performance retenu est le nombre de réponses apportées aux internautes sur le fameux réseau social. Le Britannique Tesco arrive en tête et continue de déployer sa stratégie Social Networks, avec le lancement en juin 2013 du premier "socially-created wine". Suivons donc de près l'évolution de la Social network strategy de Tesco, qui sans être très originale, semble rigoureuse et continue. Probablement un bon moyen de décrypter les Best practices a suivre sur les réseaux sociaux. Notons, qu'aucune entreprise française ne figure au classement. Observons donc et lançons-nous!

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Powerful Branding Techniques through Social Media

Powerful Branding Techniques through Social Media | Viral and Social Media Marketing | Scoop.it
Social media is powering the world in ways many have never imagined. We can see new connections being formed out of seemingly thin air.
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