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Your Blog Sidebar | Social Media Today

Your Blog Sidebar | Social Media Today | gfdgdsfsdf |
Sidebars are ineffective places to promote your call to action, engagement items, or social media channels. Like most things, sidebars used to work but not anymore.

Via Ally Greer
Ally Greer's curator insight, August 14, 2013 1:02 PM

Stanford Smith has a point: most bloggers do have a secret love affair with their sidebar. After some research and testing, though, it's pretty clear that they're the only ones. Blog readers aren't looking to be sold to, whether you're selling your blog archives, a subscription, other people's content, or an old fashioned advertisement. As humans in the 21st century, we've trained ourselves to ignore these types of things without even having to think about it.

Take a peek at the image above: the highlighted areas are the ones where readers spent their time, and the green outlined areas are where extra sidebar-esque content lived on the site tested.

When providing content to your readers, just get down to business. Provide quality and exceed their expectations - spend more of your time on that and less of your time on the sidebar and other parts of the page you're including mostly to please yourself.

This post also includes some interesting alternative actions you can take to achieve some of the things you might have been attempting with your sidebar content.

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Top 10 Twitter Pics of the Week

Top 10 Twitter Pics of the Week | gfdgdsfsdf |
Didn't get a chance to click through the 34 million photos shared on Twitter this week? Don't sweat it -- we've got 10 of them covered.
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